The DOI matches its Crossref record; 55 of the 55 references it cites were found in a registry or an index.
Does Twitter matter? The impact of microblogging word of mouth on consumers’ adoption of new movies
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“Hennig-Thurau et al. (2015), show that while garnering positive WOM has little to no effect on consumer preferences, negative WOM can have a negative effect on consumer preferences.”
From The future of social media in marketing (2020) · cites this paper as Hennig-Thurau et al. (2015)
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Cites
Prospect Theory: An Analysis of Decision under Risk
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The WEKA data mining software: an update
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The Effect of Word of Mouth on Sales: Online Book Reviews
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Hennig-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004) · Journal of Interactive Marketing · doi:10.1002/dir.10073 · Cited by 5,916
Self-citationAdvances in kernel methods: support vector learning
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Research works printed but not linked: 1
- Hayes, D. (2002). Tentpoles fade fast after opening ad blast. Variety Magazine, 4, 2002.
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The future of social media in marketing
Appel, G., Grewal, L., Hadi, R., & Stephen, A. T. (2020) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-019-00695-1 · Cited by 1,893
“2019) , as well as how it interacts with other forms of media such as television (e.g., Schweidel 2016, 2019) and affects new product adoption through diffusion of information mechanisms (e.g., Hennig-Thurau et al.”
BackgroundInfluentialBabić Rosario, A., Sotgiu, F., De Valck, K., & Bijmolt, T. H. A. (2016) · Journal of Marketing Research · doi:10.1509/jmr.14.0380 · Cited by 1,073
“Whereas operationalizations using relative terms, such as the ratio of positive tweets (e.g., Hennig-Thurau, Wiertz, and Feldhaus 2014) or the percentage of one-star ratings (e.g., Chen, Wang, and Xie 2011), are a nonconfounded representation of sentiment (positive or negative valence),…”
BackgroundMethodUniting the Tribes: Using Text for Marketing Insight
Berger, J., Humphreys, A., Ludwig, S., Moe, W. W., Netzer, O., & Schweidel, D. A. (2020) · Journal of Marketing · doi:10.1177/0022242919873106 · Cited by 742
Xia, L., Shin, H., & Burns, A. C. (2019) · Journal of Business Research · doi:10.1016/j.jbusres.2019.04.042 · Cited by 539
Chae, B. (. (2015) · International Journal of Production Economics · doi:10.1016/j.ijpe.2014.12.037 · Cited by 481
Metadata
- Authors
- Hennig-Thurau, T., Wiertz, C., & Feldhaus, F.
- Affiliations
- City, University of London (GB)
- University of Münster (DE)
- Corresponding author
- Wiertz, Caroline
- Venue
- Journal of the Academy of Marketing Science
- Published
- 2014-06-01
- Volume
- 43
- Issue
- 3
- Pages
- 375-394
- ISSN
- 0092-0703 (ISSN-L)
- 1552-7824
- OpenAlex
- W3124914435
- Cited by
- 434
- References
- 54
- Citations by year
- 2026: 13 · 2025: 28 · 2024: 33 · 2023: 38 · 2022: 47 · 2021: 44 · 2020: 38 · 2019: 48 · 2018: 54 · 2017: 49 · 2016: 19 · 2015: 10 · 2014: 4
- FWCI
- 89.02
- Type
- journal article
- Language
- en
- Open access
- green
- doi.org
- Licence
- www.springer.com/tdm (tdm)
- Locations
- Journal of the Academy of Marketing Science (publishedVersion)
- SSRN Electronic Journal (acceptedVersion)
- City Research Online (City University London) (acceptedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Digital Marketing and Social Media
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
- Social Sciences › Communication › Media and Digital Communication
- Keywords
- negativity bias, purchase decision
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