The DOI matches its Crossref record; 22 of the 22 references it cites were found in a registry or an index.
Online engagement factors on Facebook brand pages
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Cites
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Social media? Get serious! Understanding the functional building blocks of social media
Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011) · Business Horizons · doi:10.1016/j.bushor.2011.01.005 · Cited by 4,970
Social media: The new hybrid element of the promotion mix
Mangold, W. G., & Faulds, D. J. (2009) · Business Horizons · doi:10.1016/j.bushor.2009.03.002 · Cited by 4,111 · cited 23×
“…forms of promotion: (1) traditional marketing promotion, which refers to the communication driven by the companies towards their customers and (2) social promotion, which is unique for social media platforms and is embodied within the consumer-to-consumer communication (Mangold and Faulds 2009).”
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Customer engagement behavior: Theoretical foundations and research directions
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Cited by
Social media engagement behaviour: a uses and gratifications perspective
Dolan, R., Conduit, J., Fahy, J., & Goodman, S. (2016) · Journal of Strategic Marketing · doi:10.1080/0965254x.2015.1095222 · Cited by 720
Consumer behavior in social commerce: A literature review
Zhang, K. Z. K., & Benyoucef, M. (2016) · Decision Support Systems · doi:10.1016/j.dss.2016.04.001 · Cited by 631
Factors influencing popularity of branded content in Facebook fan pages
Sabate, F., Berbegal-Mirabent, J., Cañabate, A., & Lebherz, P. R. (2014) · European Management Journal · doi:10.1016/j.emj.2014.05.001 · Cited by 557
De Vries, N. J., & Carlson, J. (2014) · Journal of Brand Management · doi:10.1057/bm.2014.18 · Cited by 418
Influence of Facebook brand-page posts on online engagement
Luarn, P., Lin, Y.-F., & Chiu, Y.-P. (2015) · Online Information Review · doi:10.1108/oir-01-2015-0029 · Cited by 370
Metadata
- Authors
- Pletikosa Cvijikj, I., & Michahelles, F.
- Venue
- Social Network Analysis and Mining
- Published
- 2013-01-26
- Volume
- 3
- Issue
- 4
- Pages
- 843-861
- ISSN
- 1869-5450 (ISSN-L)
- 1869-5469
- OpenAlex
- W1991997945
- Cited by
- 762
- References
- 22
- FWCI
- 77.28
- Type
- journal article
- Language
- en
- Open access
- closed
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- CoChat. (2026). Citation check: Online engagement factors on Facebook brand pages. https://app.cochat.ai/papers/10.1007/s13278-013-0098-8
- The paper
- Pletikosa Cvijikj, I., & Michahelles, F. (2013). Online engagement factors on Facebook brand pages. Social Network Analysis and Mining. https://doi.org/10.1007/s13278-013-0098-8
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
