The DOI matches its OpenAlex record; 18 of the 18 references it cites were found in a registry or an index.
New Products: What Separates Winners from Losers?
Abstract
There is no issue more fundamental to new products managers than understanding the factors that separate success from failure. In this article, Robert Cooper and Elko Kleinschmidt present a series of ten hypotheses which they test using data obtained from their study of 203 new products. Significantly, these products include both commercial successes and failures, since previous studies have concentrated on either one or the other. The authors conclude that product superiority is the number one factor influencing commercial success and that project definition and early, predevelopment activities are the most critical steps in the new products development process. Success, they argue, is earned. It is not the ad hoc result of situational or environmental influences. Synergy, both marketing and technical, is crucial.
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Citations
Cites
Competitive Advantage: Creating and Sustaining Superior Performance
Porter, M. E. (1985) · Cited by 14,701
Peters, T. J., & Waterman, R. H. (1984) · Nursing Administration Quarterly · doi:10.1097/00006216-198400830-00014 · Cited by 4,216
The Dimensions of Industrial New Product Success and Failure
Cooper, R. G. (1979) · Journal of Marketing · doi:10.1177/002224297904300310 · Cited by 1,121
Self-citationSAPPHO updated — project SAPPHO phase II
Rothwell, R., Freeman, C., Horsley, A., Jervis, V. T. P., Robertson, A. B., & Townsend, J. (1993) · Research Policy · doi:10.1016/0048-7333(93)90057-o · Cited by 739
SAPPHO updated - project SAPPHO phase II
Rothwell, R., Freeman, C., Horlsey, A., Jervis, V. T. P., Robertson, A. B., & Townsend, J. (1974) · Research Policy · doi:10.1016/0048-7333(74)90010-9 · Cited by 717
A study of success and failure in product innovation: The case of the U.S. electronics industry
Maidique, M. A., & Zirger, B. J. (1984) · IEEE Transactions on Engineering Management · doi:10.1109/tem.1984.6447537 · Cited by 635
DESIGN: A POWERFUL BUT NEGLECTED STRATEGIC TOOL
Kotler, P., & Alexander Rath, G. (1984) · Journal of Business Strategy · doi:10.1108/eb039054 · Cited by 445
The new product learning cycle
Maidique, M. A., & Zirger, B. J. (1985) · Research Policy · doi:10.1016/0048-7333(85)90001-0 · Cited by 438
Identifying industrial new product success: Project NewProd
Cooper, R. G. (1979) · Industrial Marketing Management · doi:10.1016/0019-8501(79)90052-x · Cited by 317
Self-citationThe impact of strategic planning on profit performance
(1974) · Long Range Planning · doi:10.1016/0024-6301(74)90244-1 · Cited by 281
Cited by
Product development: Past research, present findings and future directions
Brown, S. L., & Eisenhardt, K. M. (1995) · The Academy of Management Review · doi:10.2307/258850 · Cited by 3,777
Seeking the Ideal Form: Product Design and Consumer Response
Bloch, P. H. (1995) · Journal of Marketing · doi:10.1177/002224299505900302 · Cited by 1,920
Project Success: A Multidimensional Strategic Concept
Shenhar, A. J., Dvir, D., Levy, O., & Maltz, A. C. (2001) · Long Range Planning · doi:10.1016/s0024-6301(01)00097-8 · Cited by 1,222
Gibson, C. B., & Gibbs, J. L. (2006) · Administrative Science Quarterly · doi:10.2189/asqu.51.3.451 · Cited by 1,152
Market orientation and innovation
Atuahene-Gima, K. (1996) · Journal of Business Research · doi:10.1016/0148-2963(95)00051-8 · Cited by 900
Metadata
- Authors
- Cooper, R. G., & Kleinschmidt, E. J.
- Venue
- Journal of Product Innovation Management
- Publisher
- Wiley
- Published
- 1987-09-01
- Volume
- 4
- Issue
- 3
- Pages
- 169-184
- ISSN
- 0737-6782 (ISSN-L)
- OpenAlex
- W2045148212
- Cited by
- 1,313
- References
- 18
- FWCI
- 14.36
- Type
- journal article
- Language
- en
- Open access
- closed
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- Cooper, R. G., & Kleinschmidt, E. J. (1987). New Products: What Separates Winners from Losers? Journal of Product Innovation Management. https://doi.org/10.1016/0737-6782(87)90002-6
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
