I didn't feel like drinking but I don't know why: the effects of evaluative conditioning on alcohol-related attitudes, craving and behavior
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The goal of the present research was to test the value of evaluative conditioning (EC) to unobtrusively change alcohol-related attitudes and drinking behavior. In the EC paradigm, participants had to spot an irrelevant target picture in a series of trials in which many different stimuli were presented. In the experimental condition, beer-related pictures (CSs) were consistently paired with negative words and pictures (USs) in a number of trials. In the control condition, participants were exposed to the same stimuli, but without the critical alcohol-negative pairings. After the EC task, participants participated in an allegedly second experiment in which we measured beer-related attitudes, craving for beer, and actual drinking behavior both during a bogus taste test and during the week following the experiment. Compared to participants in the control condition, participants in the experimental condition showed more negative attitudes toward beer, experienced less craving for beer, and consumed less beer both in the lab during the taste test and outside the lab during the week following the manipulation. These findings suggest that unhealthy drinking behavior may be targeted through EC procedures.
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Evidence for the effectiveness of methods considering implicit associations is limited.
“However, evidence for the effectiveness of such methods is limited.”
From Integrating psychological and neurobiological considerations regarding the development and maintenance of specific Internet-use disorders: An Interaction of Person-Affect-Cognition-Execution (I-PACE) model (2016) · cites this paper as Houben et al., 2010
The Discussion (pp. 1162–1163) calls the results initial and says effectiveness in clinical samples and beyond one week remains to be tested. That supports limited evidence for evaluative conditioning as a treatment, but the paper does not assess the effectiveness of methods considering implicit associations generally; it also reports positive short-term results for the method it tested. (LLM, conf=0.78)
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Wiers, R. W. H. J., Zerhouni, O., den Uyl, T. E., & Boffo, M. (2019) · Elsevier eBooks · doi:10.1016/b978-0-12-815298-0.00017-4 · Cited by 8 · see citing works
Self-citationImplementation Science and Translation in Behavior Change
Łuszczyńska, A., Łobczowska, K., & Horodyska, K. (2020) · Cambridge University Press eBooks · doi:10.1017/9781108677318.023 · Cited by 9 · see citing works
de Ridder, D. T. D., Gillebaart, M., & Friese, M. (2020) · Cambridge University Press eBooks · doi:10.1017/9781108677318.040 · Cited by 9 · see citing works
Epton, T., & Armitage, C. J. (2020) · Cambridge University Press eBooks · doi:10.1017/9781108677318.038 · Cited by 8 · see citing works
Halbeisen, G., & Paslakis, G. (2021) · Journal of Clinical Medicine · doi:10.3390/jcm10204703 · Cited by 7 · see citing works
Mansueto, A. C., Pan, T., Dessel, P. V., & Wiers, R. W. H. J. (2023) · Journal of Experimental Psychopathology · doi:10.1177/20438087231178123 · Cited by 7 · see citing works
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Matthews, L., & Simpson, S. A. (2020) · Cambridge University Press eBooks · doi:10.1017/9781108677318.022 · Cited by 7 · see citing works
Moran, T., Dessel, P. V., Smith, C. T., & Houwer, J. D. (2020) · Personality and Social Psychology Bulletin · doi:10.1177/0146167220964638 · Cited by 7 · see citing works
Extinction of likes and dislikes: effects of feature-specific attention allocation
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Berman, A. H., Beckman, M., & Lindqvist, H. (2020) · Cambridge University Press eBooks · doi:10.1017/9781108677318.045 · Cited by 7 · see citing works
Leeuwis, N., van Bommel, T., Manos Tsakiris, A., & Alimardani, M. (2024) · Frontiers in Psychology · doi:10.3389/fpsyg.2024.1284422 · Cited by 6 · see citing works
Economic and Behavioral Economic Approaches to Behavior Change
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- Authors
- Houben, K., Schoenmakers, T. M., & Wiers, R. W.
- Affiliations
- Maastricht University (NL)
- IVO Addiction Research Institute (NL)
- University of Amsterdam (NL)
- Corresponding author
- Houben, Katrijn
- Venue
- Addictive Behaviors
- Publisher
- Elsevier BV
- Published
- 2010-12
- Volume
- 35
- Issue
- 12
- Pages
- 1161-1163
- ISSN
- 0306-4603 (ISSN-L)
- OpenAlex
- W2160221013
- Cited by
- 184
- References
- 20
- Citations by year
- 2026: 4 · 2025: 3 · 2024: 6 · 2023: 4 · 2022: 6 · 2021: 4 · 2020: 59 · 2019: 45 · 2018: 6 · 2017: 5 · 2016: 7 · 2015: 9 · 2014: 5 · 2013: 10 · 2012: 5
- FWCI
- 4.62
- Type
- journal article
- Language
- en
- Open access
- bronze
- doi.org
- Locations
- Addictive Behaviors (publishedVersion)
- PubMed (publishedVersion)
- Research Publications (Maastricht University) (publishedVersion, other-oa)
- UvA-DARE (University of Amsterdam) (publishedVersion)
- Research Publications (Maastricht University) (submittedVersion, other-oa)
- Data Archiving and Networked Services (DANS) (submittedVersion)
- Funders
- Stichting voor de Technische Wetenschappen
- Topics
- Health Sciences › Medicine › Epidemiology › Substance Abuse Treatment and Outcomes
- Social Sciences › Psychology › Applied Psychology › Behavioral Health and Interventions
- Social Sciences › Psychology › Experimental and Cognitive Psychology › Anxiety, Depression, Psychometrics, Treatment, Cognitive Processes
- Keywords
- evaluative conditioning, attitudes toward alcohol, alcohol craving, drinking behavior, beer, negative association, alcohol consumption reduction, taste testing
- MeSH terms
- Alcohol Drinking, Attitude to Health, Avoidance Learning, Conditioning, Psychological, Cues, Humans, Internal-External Control, Male, Students, Health Behavior
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