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Cited by 53Physical Activity and HealthObesity, Physical Activity, DietMedia Influence and Health

The DOI matches its Crossref record; 47 of the 50 references it cites were found in a registry or an index.

Influencing the Parents of Children Aged 9–13 Years

Price, Simani M., Huhman, Marian, Potter, Lance D.·2008·American Journal of Preventive Medicine
DOI 10.1016/j.amepre.2008.03.004
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Abstract

Background The CDC's VERB campaign was designed to increase physical activity among children aged 9-13 years (tweens). As part of the strategy to surround tweens with support to be physically active, VERB developed messages for parents, the secondary target audience, to encourage them to support their tween's physical activity.Design Multiple regression analyses were conducted to determine whether parent awareness of VERB was a significant predictor of seven factors that related to parental attitudes, beliefs, and supportive behaviors for tweens' physical activity using the Youth Media Campaign Longitudinal Survey (YMCLS).Setting/participants Parents (N=1946) of U.S. children aged 9-13 years.Intervention Advertising directed at tweens through paid television, radio, print, Internet, and schools was the primary VERB intervention; tween advertising could have been also seen by parents. Messages directed at parents encouraging their support of tweens' physical activity were delivered in English through mainly print and radio. In-language messages for Latino and Asian audiences were delivered through print, radio, television, and at events.Main outcome measures Parents' awareness of VERB; parents' attitudes, beliefs, and support for their tweens' physical activities.Results Awareness increased each year of the campaign; more than 50% of parents were aware of VERB by the third year of the campaign. Parents reported that their main source of awareness was television, the main channel used to reach tweens. Awareness of VERB was predictive of positive attitudes about physical activity for all children, belief in the importance of physical activity for their own child, and the number of days parents were physically active with their child.Conclusions Parents' awareness of VERB was associated with positive attitudes, beliefs, and behavior. Parents' awareness probably resulted from a combination of messages directed to parents and tweens. To maximize audience reach, social marketers who are developing health messages should consider the potential value of parents and their children seeing or hearing the same messages, separately or together.

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Crossref · 10.1016/j.amepre.2008.03.004

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Metadata

Authors
Price, S. M., Huhman, M., & Potter, L. D.
Affiliations
  • Westat (United States) (US)
  • Centers for Disease Control and Prevention (US)
Corresponding author
Price, Simani M.
Venue
American Journal of Preventive Medicine
Publisher
Elsevier BV
Published
2008-06
Volume
34
Issue
6
Pages
S267-S274
ISSN
0749-3797 (ISSN-L)
DOI
10.1016/j.amepre.2008.03.004
OpenAlex
W106633062
Cited by
53
References
50
Citations by year
2025: 1 · 2024: 1 · 2023: 2 · 2022: 1 · 2021: 1 · 2020: 2 · 2019: 2 · 2018: 4 · 2017: 5 · 2016: 1 · 2015: 3 · 2014: 6 · 2013: 2 · 2012: 8
FWCI
3.16
Type
journal article
Language
en
Open access
closed
Licence
www.elsevier.com/tdm/userlicense/1.0/ (tdm)
Locations
  • American Journal of Preventive Medicine (publishedVersion)
  • PubMed (publishedVersion)
Topics
  • Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Physical Activity and Health
  • Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Obesity, Physical Activity, Diet
  • Social Sciences › Communication › Media Influence and Health
Keywords
physical activity promotion, tweens, children aged 9-13, parental awareness, parental attitudes, health communication, media campaigns, social marketing, television advertising, radio advertising, print advertising, campaign reach
MeSH terms
Adolescent, Adolescent Behavior, Adult, Advertising, Awareness, Child, Health Promotion, Health Surveys, Humans, Health Knowledge, Attitudes, Practice, Longitudinal Studies, Mass Media, Parent-Child Relations, Parents, Regression Analysis, United States, Program Evaluation, Exercise, Social Marketing

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