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Cited by 395Consumer Attitudes and Food LabelingSensory Analysis and Statistical MethodsMedia Influence and Health

The DOI matches its Crossref record; 35 of the 35 references it cites were found in a registry or an index.

Functional foods: health claim-food product compatibility and the impact of health claim framing on consumer evaluation

Open access
van Kleef, Ellen, van Trijp, Hans C.M., Luning, Pieternel·2005·Appetite
DOI 10.1016/j.appet.2005.01.009
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Abstract

Two studies are reported, which aim to strengthen the scientific underpinning of strategic decisions regarding functional food development, as to (1) which health benefits to claim, (2) with which product (category), and (3) in which communication format. The first exploratory study is a secondary analysis of 10 different health claims systematically combined with 10 different food carriers to evaluate their combined suitability for functional food positioning. The results show that consumers tend to prefer functional food concepts that primarily communicate disease-related health benefits in carriers with a healthy image or health positioning history. Study 2 examines health claim format and systematically varies the way in which specific health benefits are being communicated to the consumer. Two physiologically oriented claims (heart disease and osteoporosis) and two psychologically oriented food claims (stress and lack of energy) are expressed in enhanced function format versus disease risk reduction format. Also, it includes the individual difference variable of 'regulatory focus' and the health status of the respondent to explore how these factors impact health claim evaluation. The results show that consumer evaluations primarily differ to the extent that health claims are personally relevant in addressing an experienced disease state. Framing is important, but its effect differs by health benefit. No strong effects for consumers' regulatory focus were found. Underlying mechanisms of these effects and their implications for the development of functional foods are discussed.

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Research works printed but not linked: 3

  1. Hilliam, 2000, Functional food—How big is the market?, The World of Food Ingredients, 12, 50
  2. Verschuren, 2002, Summary report. Functional foods: Scientific and global perspectives, British Journal of Nutrition, 88, S125
  3. Wennström, 2000, Functional foods and the consumer's perception of health claims, Scandinavian Journal of Nutrition, 44, 30

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Metadata

Authors
van Kleef, E., van Trijp, H. C. M., & Luning, P.
Affiliations
Wageningen University & Research (NL)
ORCID
Luning, Pieternel
Venue
Appetite
Publisher
Elsevier BV
Published
2005-06
Volume
44
Issue
3
Pages
299-308
ISSN
0195-6663 (ISSN-L)
DOI
10.1016/j.appet.2005.01.009
OpenAlex
W1978190872
Cited by
395
References
35
Citations by year
2026: 9 · 2025: 11 · 2024: 13 · 2023: 14 · 2022: 21 · 2021: 19 · 2020: 16 · 2019: 32 · 2018: 20 · 2017: 31 · 2016: 17 · 2015: 30 · 2014: 18 · 2013: 17 · 2012: 26
FWCI
12.18
Type
journal article
Language
en
Open access
Licence
www.elsevier.com/tdm/userlicense/1.0/ (tdm)
Locations
  • Appetite (publishedVersion)
  • PubMed (publishedVersion)
  • Socio-Environmental Systems Modeling (submittedVersion)
  • Data Archiving and Networked Services (DANS) (submittedVersion)
Topics
  • Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Consumer Attitudes and Food Labeling
  • Life Sciences › Agricultural and Biological Sciences › Food Science › Sensory Analysis and Statistical Methods
  • Social Sciences › Communication › Media Influence and Health
Keywords
functional foods, health claims, consumer evaluation, disease risk reduction, regulatory focus, individual differences, health status, functional food development, heart disease, osteoporosis, stress, lack of energy
MeSH terms
Adult, Advertising, Communication, Consumer Behavior, Data Collection, Decision Making, Fatigue, Female, Heart Diseases, Humans, Male, Osteoporosis, Risk Factors, Stress, Psychological, Health Behavior, Food, Organic

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