Cited by 2,053Behavioral Health and InterventionsDecision-Making and Behavioral EconomicsMotivation and Self-Concept in Sports

Making a good decision: Value from fit.

Higgins, E. Tory·2000·American Psychologist

Abstract

The classic answer to what makes a decision good concerns outcomes. A good decision has high outcome benefits (it is worthwhile) and low outcome costs (it is worth it). I propose that, independent of outcomes or value from worth, people experience a regulatory fit when they use goal pursuit means that fit their regulatory orientation, and this regulatory fit increases the value of what they are doing. The following postulates of this value from fit proposal are examined: (a) People will be more inclined toward goal means that have higher regulatory fit, (b) people's motivation during goal pursuit will be stronger when regulatory fit is higher, (c) people's (prospective) feelings about a choice they might make will be more positive for a desirable choice and more negative for an undesirable choice when regulatory fit is higher, (d) people's (retrospective) evaluations of past decisions or goal pursuits will be more positive when regulatory fit was higher, and (e) people will assign higher value to an object that was chosen with higher regulatory fit. Studies testing each of these postulates support the value-from-fit proposal. How value from fit can enhance or diminish the value of goal pursuits and the quality of life itself is discussed.

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Crossref · 10.1037/0003-066x.55.11.1217

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Authors
Higgins, E. T.
Affiliations
Columbia University (US)
Corresponding author
Higgins, E. Tory
Venue
American Psychologist
Published
2000-11
Volume
55
Issue
11
Pages
1217-1230
ISSN
  • 0003-066X (ISSN-L)
  • 1935-990X
OpenAlex
W2109844556
Cited by
2,053
References
69
Citations by year
2026: 69 · 2025: 95 · 2024: 91 · 2023: 193 · 2022: 100 · 2021: 97 · 2020: 114 · 2019: 108 · 2018: 118 · 2017: 107 · 2016: 112 · 2015: 116 · 2014: 94 · 2013: 88 · 2012: 101
FWCI
12.90
Type
journal article
Language
en
Open access
closed
Locations
  • American Psychologist (publishedVersion)
  • PubMed (publishedVersion)
Funders
National Institute of Mental Health (MH39429)
Topics
  • Social Sciences › Psychology › Applied Psychology › Behavioral Health and Interventions
  • Social Sciences › Decision Sciences › General Decision Sciences › Decision-Making and Behavioral Economics
  • Social Sciences › Psychology › Social Psychology › Motivation and Self-Concept in Sports
Keywords
regulatory fit, goal pursuit, regulatory orientation, decision quality, motivation, value of objects, quality of life
MeSH terms
Decision Making, Goals, Humans, Motivation, Problem Solving

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