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Determinants of organic food consumption. A systematic literature review on motives and barriers
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During the last few decades, interest in organically produced food has steadily risen around the world. Consequently, academic interest in better understanding the different motives and barriers underlying organic food consumption has also increased. But, the scope of these published studies is both broad and fragmented. There is a lack of research that systematically examines and presents a comprehensive review of the different motives and barriers and their association with purchase decisions. The current study shows a systematic literature review of different motives and barriers and their association with purchase decisions in context to organic food. A total of 89 empirical studies was considered in the review. Two popular theoretical frameworks, namely the theory of consumption values and innovation resistance theory, were used to categorize the identified motives and barriers. The primary outcomes of this systematic literature review are: a) descriptive statistics on the selected studies; b) comprehensive summary of motives and barriers mentioned in selected studies using theory of consumption values and innovation resistance theory; c) classification of motives and barriers on consumer involvement, research design and country status; d) framework on the association between motives, barriers and purchase decisions; e) implications for scholars, managers, and policymakers interested in better understanding issues related to organic food consumption.
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“the interplay between various psychological factors and their collective influence on purchase intentions remain understudied [43,51,52,53,54]”
From Psychological Determinants of Healthy Food Purchase Intention: An Integrative Model Based on Health Consciousness (2025) · cites this paper as [43]
In the citing paper
“This psychological factor directly affects the purchase intention and operates through various psychological and social mechanisms [2,43,66].”
From Psychological Determinants of Healthy Food Purchase Intention: An Integrative Model Based on Health Consciousness (2025) · cites this paper as [43]
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“Health consciousness is crucial in shaping consumers’ self-identity as health-conscious individuals [42,43,51,81].”
From Psychological Determinants of Healthy Food Purchase Intention: An Integrative Model Based on Health Consciousness (2025) · cites this paper as [43]
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“The primary research as a result of questionnaires is mostly quantitative and on the spot, which may add bias to the answers affecting the overall result of the research [3] & [4].”
BackgroundTopcu, Y. (2023) · Yüzüncü Yil Üniversitesi Tarim Bilimleri Dergisi · doi:10.29133/yyutbd.1330521
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“…agroecológicos,3 como si fueran completamente distintos a los consumidores convencionales (Bianchi, 2016; Chekima et al., 2017; Chekima et at., 2019; Kushwah et al., 2019a, 2019b; Kushwah, Dhir, Sagar, & Gupta, 2019; Stanton, 2019; April-Lalonde et al., 2020; Ditlevsen et al., 2020; Veeck et al.,…”
BackgroundA framework for predicting consumers’ sustainable purchase in COVID era
ابراهيم, ر. ش. ا., & محمود, ر. م. م. (2022) · المجلة العملیة التجارة والتمویل · doi:10.21608/caf.2022.251784
“Some studies believed that consumer perceived values play important roles in promoting the purchase of organic food (Suki and Suki, 2015; Suki, 2016; Akbar et al., 2019; Kushwah et al., 2019; Shamsi et al., 2020).”
BackgroundWillingness to pay and consumer preferences for organic lettuce (Lactuca sativa L)
Cerda, A. A., García, L., Viscay, A., & López, B. (2021) · Revista de la Facultad de Agronomía, Universidad del Zulia · doi:10.47280/revfacagron(luz).v38.n4.19
CONSUMER MOTIVES AND BARRIERS TOWARDS OLIVE OIL
Jovanović, M., & Joksimović, M. (2020) · The Journal "Agriculture and Forestry · doi:10.17707/agricultforest.66.1.22
Crowding and green choice: Understanding a U-shaped relationship in China’s organic food market
Pan, G., Wang, J., & Liu, H. (2026) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2026.105157
Generation Z consumer habits in the organic food market
Leković, K., Džever, S., & Kostić, D. (2025) · Marketing · doi:10.5937/mkng2502123l
Todmal, A., Waghmare, G., Brahme, M., Talwar, E., & Shahare, P. (2025) · Proceedings of the 1st International Conference on Intelligent Methods and Advanced Computer Scientific Innovations · doi:10.5220/0014168400004932
“Accordingly, consumption of organic food is thought to be significantly impacted by health consciousness (Kushwah et al., 2019).”
Miao, Z., & Sutunyarak, C. (2024) · Educational Administration: Theory and Practice · doi:10.53555/kuey.v30i3.1400
“(2019), and Lin and Huang (2012) highlight the importance of conditional attributes such as environmental friendliness and sustainability in influencing choices, particularly for green and organic products.”
BackgroundUMA ANÁLISE DOS FATORES DETERMINANTES DA DECISÃO DE COMPRA DE ALIMENTOS ORGÂNICOS
Ferreira, L. S. D. O., & da Silveira, R. L. F. (2022) · Anais do 60º Congresso da Sociedade Brasileira de Economia, Administração e Sociologia Rural (SOBER) · doi:10.29327/sober2022.486327
Metadata
- Authors
- Kushwah, S., Dhir, A., Sagar, M., & Gupta, B.
- Affiliations
- Indian Institute of Technology Delhi (IN)
- University of Helsinki (FI)
- Institut Mines-Télécom Business School (FR)
- Corresponding author
- Kushwah, Shiksha
- Venue
- Appetite
- Publisher
- Elsevier BV
- Published
- 2019-12
- Volume
- 143
- Pages
- 104402
- ISSN
- 0195-6663 (ISSN-L)
- OpenAlex
- W2968010768
- Cited by
- 443
- References
- 0
- Citations by year
- 2026: 31 · 2025: 70 · 2024: 91 · 2023: 74 · 2022: 73 · 2021: 66 · 2020: 37 · 2019: 1
- FWCI
- 3.95
- Type
- journal article
- Language
- en
- Open access
- green
- hdl.handle.net
- Locations
- Appetite (publishedVersion)
- PubMed (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- HAL (submittedVersion)
- Työväentutkimus Vuosikirja (submittedVersion)
- Topics
- Life Sciences › Agricultural and Biological Sciences › Plant Science › Organic Food and Agriculture
- Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Consumer Attitudes and Food Labeling
- Social Sciences › Sociology and Political Science › Consumer behavior in food and health
- Keywords
- organic food consumption, consumer motivation, barriers to consumption, purchase decision, theory of consumption values, innovation resistance theory, consumer involvement, sustainable food consumption
- MeSH terms
- Diet, Healthy, Adult, Choice Behavior, Consumer Behavior, Female, Food Preferences, Humans, Male, Motivation, Taste, Food, Organic
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