Slowing the fast fashion industry: An all-round perspective
Open accessAbstract
The fashion sector contributes significantly to global environmental pollution. Clothing manufacturing and transportation produce a large amount of greenhouse gas emissions. Recent research has shown that nowadays, the number of consumers that are more willing to pay higher prices for clothes with high sustainability content is growing. This paper provides a broad framework of current trends in the fashion, textile, and garment industry, highlighting circular and slow fashion values that companies and policymakers should address in the coming years to maintain their competitiveness in the market and promote sustainable development. The EU Strategy for Sustainable and Circular Textiles is expected to help fashion enterprises achieve more circular, sustainable, and resilient value chains. Notably, encouraging natural and recycled textiles, design for reuse and recycling, second-hand retail and repair, and product-as-a-service models, particularly for items with high turnover rates, have been highlighted as critical factors for reducing the fashion industry's environmental implications.
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The fashion and fast-fashion literature tends to focus strongly on inputs to attitudes and the decision process rather than the process itself.
“The fashion and fast-fashion literature tends to focus strongly on inputs to attitudes and the decision process rather than the process itself [1,2].”
From Marketing Tactics for Sustainable Fashion and the Circular Economy: The Impact of Ethical Labels on Fast Fashion Choice (2023) · cites this paper as [1]
The ‘Current trends and legislative support’ section discusses a gap between consumers’ attitudes or intentions and their actions, and the annotated references describe studies of factors influencing purchase decisions. Neither passage assesses whether fashion literature focuses more on inputs to attitudes and decisions than on the decision process itself. Searches for that comparison and for consumer decision-making research did not find it in our copy. (LLM, conf=0.72)
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- Authors
- Centobelli, P., Abbate, S., Nadeem, S. P., & Garza-Reyes, J. A.
- Affiliations
- University of Naples Federico II (IT)
- University of Derby (GB)
- Venue
- Current Opinion in Green and Sustainable Chemistry
- Publisher
- Elsevier BV
- Published
- 2022-12
- Volume
- 38
- Pages
- 100684
- ISSN
- 2452-2236 (ISSN-L)
- OpenAlex
- W4297405369
- Cited by
- 173
- References
- 52
- Citations by year
- 2026: 41 · 2025: 61 · 2024: 35 · 2023: 33 · 2022: 3
- FWCI
- 5.19
- Type
- journal article
- Language
- en
- Open access
- hybrid
- doi.org
- Licence
- Locations
- Current Opinion in Green and Sustainable Chemistry (publishedVersion, cc-by)
- Topics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Sustainable Supply Chain Management
- Social Sciences › Arts and Humanities › Visual Arts and Performing Arts › Cultural and Historical Studies
- Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
- Keywords
- slow fashion, fast fashion, circular economy, sustainable textiles, environmental impact of fashion, greenhouse gas emissions, recycled textiles, natural textiles, second-hand retail, garment repair, product-as-a-service, sustainable value chains
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