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Do online reviews matter? — An empirical investigation of panel data
Open accessAbstract
This study examines the persuasive effect and awareness effect of online user reviews on movies' daily box office performance. In contrast to earlier studies that take online user reviews as an exogenous factor, we consider reviews both influencing and influenced by movie sales. The consideration of the endogenous nature of online user reviews significantly changes the analysis. Our result shows that the rating of online user reviews has no significant impact on movies' box office revenues after accounting for the endogeneity, indicating that online user reviews have little persuasive effect on consumer purchase decisions. Nevertheless, we find that box office sales are significantly influenced by the volume of online posting, suggesting the importance of awareness effect. The finding of awareness effect for online user reviews is surprising as online reviews under the analysis are posted to the same website and are not expected to increase product awareness. We attribute the effect to online user reviews as an indicator of the intensity of underlying word-of-mouth that plays a dominant role in driving box office revenues.
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Cites
Biases in dynamic models with fixed effects
Nickell, S. (1981) · Econometrica · doi:10.2307/1911408 · Cited by 8,735
Learning by doing and learning from others: Human capital and technical change in agriculture
Foster, A. D., & Rosenzweig, M. R. (1995) · Journal of Political Economy · doi:10.1086/601447 · Cited by 2,038
Cited by
The impact of electronic word-of-mouth communication: A literature analysis and integrative model
Cheung, C. M. K., & Thadani, D. R. (2012) · Decision Support Systems · doi:10.1016/j.dss.2012.06.008 · Cited by 2,005
Ye, Q., Law, R., Gu, B., & Chen, W. (2011) · Computers in Human Behavior · doi:10.1016/j.chb.2010.04.014 · Cited by 1,163
Self-citationWhat can big data and text analytics tell us about hotel guest experience and satisfaction?
Xiang, Z., Schwartz, Z., Gerdes, J. H., & Uysal, M. (2015) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2014.10.013 · Cited by 953
The effect of social media communication on consumer perceptions of brands
Schivinski, B., & Dabrowski, D. (2016) · Journal of Marketing Communications · doi:10.1080/13527266.2013.871323 · Cited by 940
Social Influence Bias: A Randomized Experiment
Muchnik, L., Aral, S., & Taylor, S. J. (2013) · Science · doi:10.1126/science.1240466 · Cited by 892
Metadata
- Authors
- Duan, W., Gu, B., & Whinston, A. B.
- Venue
- Decision Support Systems
- Publisher
- Elsevier BV
- Published
- 2008-11
- Volume
- 45
- Issue
- 4
- Pages
- 1007-1016
- ISSN
- 0167-9236 (ISSN-L)
- OpenAlex
- W2166048859
- Cited by
- 1,675
- References
- 2
- FWCI
- 140.55
- Type
- journal article
- Language
- en
- Open access
- green
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
