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Cited by 1,675

The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.

Do online reviews matter? — An empirical investigation of panel data

Open access
Duan, Wenjing, Gu, Bin, Whinston, Andrew B.·2008·Decision Support Systems
DOI 10.1016/j.dss.2008.04.001
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Abstract

This study examines the persuasive effect and awareness effect of online user reviews on movies' daily box office performance. In contrast to earlier studies that take online user reviews as an exogenous factor, we consider reviews both influencing and influenced by movie sales. The consideration of the endogenous nature of online user reviews significantly changes the analysis. Our result shows that the rating of online user reviews has no significant impact on movies' box office revenues after accounting for the endogeneity, indicating that online user reviews have little persuasive effect on consumer purchase decisions. Nevertheless, we find that box office sales are significantly influenced by the volume of online posting, suggesting the importance of awareness effect. The finding of awareness effect for online user reviews is surprising as online reviews under the analysis are posted to the same website and are not expected to increase product awareness. We attribute the effect to online user reviews as an indicator of the intensity of underlying word-of-mouth that plays a dominant role in driving box office revenues.

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Metadata

Authors
Duan, W., Gu, B., & Whinston, A. B.
Venue
Decision Support Systems
Publisher
Elsevier BV
Published
2008-11
Volume
45
Issue
4
Pages
1007-1016
ISSN
0167-9236 (ISSN-L)
DOI
10.1016/j.dss.2008.04.001
OpenAlex
W2166048859
Cited by
1,675
References
2
FWCI
140.55
Type
journal article
Language
en
Open access
green

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