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Cited by 646

The DOI matches its Crossref record; 7 of the 7 references it cites were found in a registry or an index.

Virtual communities: A marketing perspective

de Valck, Kristine, van Bruggen, Gerrit H., Wierenga, Berend·2009·Decision Support Systems
DOI 10.1016/j.dss.2009.02.008
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Abstract

Increasingly, consumers interact through the Internet to share their knowledge, experiences, and opinions. Consequently, 'word-of-mouse' has become a significant market force that influences consumer decision-making. On the basis of extensive quantitative and qualitative research, the authors sketch how consumers make use of virtual communities as social and information networks, and how this affects their decision-making processes. We present three studies that address (i) determinants and effects of virtual community influence on the consumer decision process; (ii) virtual community participation patterns; and (iii) discussion practices of the most active community members. Key implications for managers, marketers, and market researchers are discussed.

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Citations

Cites

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Metadata

Authors
de Valck, K., van Bruggen, G. H., & Wierenga, B.
Venue
Decision Support Systems
Publisher
Elsevier BV
Published
2009-06
Volume
47
Issue
3
Pages
185-203
ISSN
0167-9236 (ISSN-L)
DOI
10.1016/j.dss.2009.02.008
OpenAlex
W1987525872
Cited by
646
References
7
FWCI
115.06
Type
journal article
Language
en
Open access
closed
Licence
www.elsevier.com/tdm/userlicense/1.0/ (tdm)

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