The personalization privacy paradox: An exploratory study of decision making process for location-aware marketing

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Items 201–300 of 705

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52. Mobile app users' privacy concerns: different heuristics for privacy assurance statements in the EU and China
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55. The Inverted U-Shaped Effect of Personalization on Consumer Attitudes in AI-Generated Ads: Striking the Right Balance Between Utility and Threat
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56. Context-Contingent Privacy Concerns and Exploration of the Privacy Paradox in the Age of AI, Augmented Reality, Big Data, and the Internet of Things: Systematic Review
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58. Factors affecting customers’ intention to use of location-based services (LBS) in the lodging industry
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60. Moderating effect of privacy self-efficacy on location-based mobile marketing
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