The personalization privacy paradox: An exploratory study of decision making process for location-aware marketing

Xu, Heng, Luo, Xin (Robert), Carroll, John M., Rosson, Mary Beth·2011·Decision Support Systems

Cited by (705)

Items 101–200 of 705

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  56. The Relationship between the Perceived Mental Benefits, Online Trust, and Personal Information Disclosure in Online Shopping
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  78. Consumer adoption of personalised nutrition services from the perspective of a risk–benefit trade-off
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