Improved marketing decision making in a customer churn prediction context using generalized additive models
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In modern services including Internet and retail, frequent customer churns occur due to low customers' investment costs.
“In the past, customer churn had occurred explicitly through contractual cancellations, however, in the modern services including Internet and retail services, frequent customer churns occur due to the low customers' investment costs [19] [20] [21] [96].”
From A Survey on Churn Analysis in Various Business Domains (2020) · cites this paper as [20]
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- Authors
- Coussement, K., Benoit, D. F., & Van den Poel, D.
- Affiliations
- Ghent University (BE)
- Corresponding author
- Coussement, Kristof
- Venue
- Expert Systems with Applications
- Publisher
- Elsevier BV
- Published
- 2010-03-15
- Volume
- 37
- Issue
- 3
- Pages
- 2132-2143
- ISSN
- 0957-4174 (ISSN-L)
- OpenAlex
- W2075364988
- Cited by
- 117
- References
- 49
- Citations by year
- 2026: 3 · 2025: 4 · 2024: 3 · 2023: 5 · 2022: 11 · 2021: 13 · 2020: 9 · 2019: 7 · 2018: 8 · 2017: 7 · 2016: 3 · 2015: 8 · 2014: 5 · 2013: 11 · 2012: 9
- FWCI
- 20.74
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Expert Systems with Applications (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- HAL (submittedVersion)
- Ghent University Academic Bibliography (Ghent University) (submittedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Customer churn and segmentation
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Customer Service Quality and Loyalty
- Physical Sciences › Computer Science › Information Systems › Data Mining and Machine Learning Applications
- Keywords
- customer churn prediction, generalized additive models, marketing decision-making, customer relationship management, nonlinear relationship, model interpretability, risk identification, logistic regression comparison, business value
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