Cited by 117Customer churn and segmentationCustomer Service Quality and LoyaltyData Mining and Machine Learning Applications

Improved marketing decision making in a customer churn prediction context using generalized additive models

Coussement, Kristof, Benoit, Dries F., Van den Poel, Dirk·2010·Expert Systems with Applications

Integrity signals

Registry

Crossref · 10.1016/j.eswa.2009.07.029

Cites

48 of 48 references verified0 citation errors · 0 not checkable

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  • In modern services including Internet and retail, frequent customer churns occur due to low customers' investment costs.

    “In the past, customer churn had occurred explicitly through contractual cancellations, however, in the modern services including Internet and retail services, frequent customer churns occur due to the low customers' investment costs [19] [20] [21] [96].”

    From A Survey on Churn Analysis in Various Business Domains (2020) · cites this paper as [20]

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Authors
Coussement, K., Benoit, D. F., & Van den Poel, D.
Affiliations
Ghent University (BE)
Corresponding author
Coussement, Kristof
Venue
Expert Systems with Applications
Publisher
Elsevier BV
Published
2010-03-15
Volume
37
Issue
3
Pages
2132-2143
ISSN
0957-4174 (ISSN-L)
OpenAlex
W2075364988
Cited by
117
References
49
Citations by year
2026: 3 · 2025: 4 · 2024: 3 · 2023: 5 · 2022: 11 · 2021: 13 · 2020: 9 · 2019: 7 · 2018: 8 · 2017: 7 · 2016: 3 · 2015: 8 · 2014: 5 · 2013: 11 · 2012: 9
FWCI
20.74
Type
journal article
Language
en
Open access
closed
Locations
  • Expert Systems with Applications (publishedVersion)
  • RePEc: Research Papers in Economics (submittedVersion)
  • HAL (submittedVersion)
  • Ghent University Academic Bibliography (Ghent University) (submittedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Customer churn and segmentation
  • Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Customer Service Quality and Loyalty
  • Physical Sciences › Computer Science › Information Systems › Data Mining and Machine Learning Applications
Keywords
customer churn prediction, generalized additive models, marketing decision-making, customer relationship management, nonlinear relationship, model interpretability, risk identification, logistic regression comparison, business value

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