Cited by 134Sensory Analysis and Statistical MethodsConsumer Packaging Perceptions and TrendsColor perception and design

The drinking experience: Cup or content?

Schifferstein, Hendrik N.J.·2009·Food Quality and Preference

Abstract

Fluid food products are always consumed from a container: a package, a cup, a bowl, and so on. The properties of this container may affect how the food is experienced. In the present study, we develop a method to study the effects of container properties on the experience of drinking beverages. Participants either evaluated empty cups made from different materials, or they evaluated the experience of drinking hot tea or a chilled softdrink from these cups. In all three conditions, the same set of attributes was used. The results suggest that for many attributes the drinking experience followed the experience of the cups. However, some deviations were also evident. Ratings on the cold-warm item increased when hot tea was consumed from some of the cups, probably related to the increase of the outside temperature of the cup. Differences between conditions for other items (e.g., robust-fragile, strong-weak), however, do not seem to be related to physical changes of the cup and may have a semantic or emotional origin.

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Crossref · 10.1016/j.foodqual.2008.11.003

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  • Both food-intrinsic sensory factors and food-extrinsic factors play a role in determining whether we accept and how we perceive food and beverages.

    “Alarge body of research now supports the view that both food-intrinsic sensory factors (e.g., product colour, aroma, texture, viscosity, etc.) as well as food-extrinsic factors (e.g., visual, olfactory, and tactile”

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Authors
Schifferstein, H. N. J.
Affiliations
Delft University of Technology (NL)
Corresponding author
Schifferstein, Hendrik N.J.
Venue
Food Quality and Preference
Publisher
Elsevier BV
Published
2009-04
Volume
20
Issue
3
Pages
268-276
ISSN
0950-3293 (ISSN-L)
OpenAlex
W2036095263
Cited by
134
References
36
Citations by year
2026: 4 · 2025: 2 · 2024: 7 · 2023: 3 · 2022: 5 · 2021: 6 · 2020: 13 · 2019: 13 · 2018: 11 · 2017: 10 · 2016: 14 · 2015: 8 · 2014: 10 · 2013: 5 · 2012: 8
FWCI
8.01
Type
journal article
Language
en
Open access
closed
Locations
Food Quality and Preference (publishedVersion)
Topics
  • Life Sciences › Agricultural and Biological Sciences › Food Science › Sensory Analysis and Statistical Methods
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Packaging Perceptions and Trends
  • Social Sciences › Psychology › Social Psychology › Color perception and design
Keywords
drinking experience, food packaging containers, beverage consumption, sensory perception, soft drinks

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