Cited by 134Sensory Analysis and Statistical MethodsConsumer Packaging Perceptions and TrendsColor perception and design

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The drinking experience: Cup or content?

Schifferstein, Hendrik N.J.·2009·Food Quality and Preference

DOI 10.1016/j.foodqual.2008.11.003

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Abstract

Fluid food products are always consumed from a container: a package, a cup, a bowl, and so on. The properties of this container may affect how the food is experienced. In the present study, we develop a method to study the effects of container properties on the experience of drinking beverages. Participants either evaluated empty cups made from different materials, or they evaluated the experience of drinking hot tea or a chilled softdrink from these cups. In all three conditions, the same set of attributes was used. The results suggest that for many attributes the drinking experience followed the experience of the cups. However, some deviations were also evident. Ratings on the cold-warm item increased when hot tea was consumed from some of the cups, probably related to the increase of the outside temperature of the cup. Differences between conditions for other items (e.g., robust-fragile, strong-weak), however, do not seem to be related to physical changes of the cup and may have a semantic or emotional origin.

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Authors: Schifferstein, H. N. J.
Affiliations: Delft University of Technology (NL)
Corresponding author: Schifferstein, Hendrik N.J.
ORCID: Schifferstein, Hendrik N.J.
Venue: Food Quality and Preference
Publisher: Elsevier BV
Published: 2009-04
Volume: 20
Issue: 3
Pages: 268-276
ISSN: 0950-3293 (ISSN-L)
DOI: 10.1016/j.foodqual.2008.11.003
OpenAlex: W2036095263
Cited by: 134
References: 36
Citations by year: 2026: 4 · 2025: 2 · 2024: 7 · 2023: 3 · 2022: 5 · 2021: 6 · 2020: 13 · 2019: 13 · 2018: 11 · 2017: 10 · 2016: 14 · 2015: 8 · 2014: 10 · 2013: 5 · 2012: 8
FWCI: 8.01
Type: journal article
Language: en
Open access: closed
Licence: www.elsevier.com/tdm/userlicense/1.0/ (tdm)
Locations: Food Quality and Preference (publishedVersion)
Topics: Life Sciences › Agricultural and Biological Sciences › Food Science › Sensory Analysis and Statistical Methods
Social Sciences › Business, Management and Accounting › Marketing › Consumer Packaging Perceptions and Trends
Social Sciences › Psychology › Social Psychology › Color perception and design
Keywords: drinking experience, food packaging containers, beverage consumption, sensory perception, soft drinks

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The drinking experience: Cup or content?

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