Cited by 121Consumer Packaging Perceptions and TrendsSensory Analysis and Statistical MethodsConsumer Attitudes and Food Labeling

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Identifying important package features of milk desserts using free listing and word association

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Ares, Gastón, Deliza, Rosires·2010·Food Quality and Preference

DOI 10.1016/j.foodqual.2010.03.010

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Abstract

Identifying the package and label features that are most relevant for consumer might provide useful information for designing a food package that closely matches consumer needs and expectations. In the present work two groups of 100 milk dessert consumers were asked to elicit package and label features of milk desserts using word association and free listing. Both methodologies were useful, efficient and quick methods to determine package and label features most likely to influence consumer perception of milk desserts. Although some differences were found between them, results related to the design of milk dessert packages were similar and suggested that brand, package shape, colour, and the design of the label might be the most relevant features that should be taken into account during package design of this food product. Cluster analysis of participants enabled the identification of groups of consumers that might be driven by different package features when making their purchase decisions of milk desserts.

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Authors: Ares, G., & Deliza, R.
Affiliations: Universidad de la República de Uruguay (UY)
Embrapa (BR)
Corresponding author: Ares, Gastón
ORCID: Ares, Gastón
Deliza, Rosires
Venue: Food Quality and Preference
Publisher: Elsevier BV
Published: 2010-09
Volume: 21
Issue: 6
Pages: 621-628
ISSN: 0950-3293 (ISSN-L)
DOI: 10.1016/j.foodqual.2010.03.010
OpenAlex: W1979891557
Cited by: 121
References: 42
Citations by year: 2026: 9 · 2025: 3 · 2024: 11 · 2023: 7 · 2022: 9 · 2021: 9 · 2020: 8 · 2019: 7 · 2018: 12 · 2017: 9 · 2016: 5 · 2015: 7 · 2014: 9 · 2013: 4 · 2012: 9
FWCI: 15.22
Type: journal article
Language: en
Open access: green
americanae.aecid.es
Licence: other-oa
www.elsevier.com/tdm/userlicense/1.0/ (tdm)
Locations: Food Quality and Preference (publishedVersion)
HAL (submittedVersion)
Americanae (AECID Library) (submittedVersion, other-oa)
LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Científicas) (submittedVersion, cc-by-nc-nd)
Funders: GlaxoSmithKline
Topics: Social Sciences › Business, Management and Accounting › Marketing › Consumer Packaging Perceptions and Trends
Life Sciences › Agricultural and Biological Sciences › Food Science › Sensory Analysis and Statistical Methods
Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Consumer Attitudes and Food Labeling
Keywords: food packaging design, packaging and labeling, consumer perception, word association, free listing, brand, label design, customer segmentation, purchase decision

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Identifying important package features of milk desserts using free listing and word association

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