The DOI matches its Crossref record; 41 of the 42 references it cites were found in a registry or an index.
Identifying important package features of milk desserts using free listing and word association
Open accessAbstract
Identifying the package and label features that are most relevant for consumer might provide useful information for designing a food package that closely matches consumer needs and expectations. In the present work two groups of 100 milk dessert consumers were asked to elicit package and label features of milk desserts using word association and free listing. Both methodologies were useful, efficient and quick methods to determine package and label features most likely to influence consumer perception of milk desserts. Although some differences were found between them, results related to the design of milk dessert packages were similar and suggested that brand, package shape, colour, and the design of the label might be the most relevant features that should be taken into account during package design of this food product. Cluster analysis of participants enabled the identification of groups of consumers that might be driven by different package features when making their purchase decisions of milk desserts.
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In the citing paper
“Similar findings emerge from studies investigating consumer acceptance and preference for nutrition-modified and functional dairy products (Ares et al., 2010a;Ares & Deliza, 2010;Barrena & Sanchez, 2010;Annunziata & Vecchio, 2013).”
From Consumers’ acceptance and preferences for nutrition-modified and functional dairy products: A systematic review (2017) · cites this paper as Ares & Deliza, 2010
In the citing paper
“Results of medium and high-quality studies supporting the notion that the brand positively affects consumers' attitudes and preference toward health-enhancing dairy products, were also found in two of the low-quality studies reviewed (Barrena & Sanchez, 2010;Ares & Deliza, 2010).”
From Consumers’ acceptance and preferences for nutrition-modified and functional dairy products: A systematic review (2017) · cites this paper as Ares & Deliza, 2010
In the citing paper
“Ares & Deliza's (2010) study proves that package's features affect consumers' acceptance and purchasing decisions”
From Consumers’ acceptance and preferences for nutrition-modified and functional dairy products: A systematic review (2017) · cites this paper as Ares & Deliza, 2010
In the citing paper
“Packaging shape, instead, shows mixed effects on consumers' intention to purchase a low-fat dessert, depending upon the expectations regarding the product's texture that the package shape generates in the consumers' minds”
From Consumers’ acceptance and preferences for nutrition-modified and functional dairy products: A systematic review (2017) · cites this paper as Ares & Deliza, 2010
In the citing paper
“brown packaging increases consumers' purchasing intentions for such dessert.”
From Consumers’ acceptance and preferences for nutrition-modified and functional dairy products: A systematic review (2017) · cites this paper as Ares & Deliza, 2010
In the citing paper
“They found that the color and shape of packaging influence consumers' purchasing decisions”
From Consumers’ acceptance and preferences for nutrition-modified and functional dairy products: A systematic review (2017) · cites this paper as Ares & Deliza, 2010
In the citing paper
“Ares & Deliza (2010) pointed out that brand was one of the most frequently mentioned item, after flavor, color and shape of the package among nutrition-modified milk desserts' packages features influencing purchases (Ares & Deliza, 2010).”
From Consumers’ acceptance and preferences for nutrition-modified and functional dairy products: A systematic review (2017) · cites this paper as Ares & Deliza, 2010
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Metadata
- Authors
- Ares, G., & Deliza, R.
- Affiliations
- Universidad de la República de Uruguay (UY)
- Embrapa (BR)
- Corresponding author
- Ares, Gastón
- Venue
- Food Quality and Preference
- Publisher
- Elsevier BV
- Published
- 2010-09
- Volume
- 21
- Issue
- 6
- Pages
- 621-628
- ISSN
- 0950-3293 (ISSN-L)
- OpenAlex
- W1979891557
- Cited by
- 121
- References
- 42
- Citations by year
- 2026: 9 · 2025: 3 · 2024: 11 · 2023: 7 · 2022: 9 · 2021: 9 · 2020: 8 · 2019: 7 · 2018: 12 · 2017: 9 · 2016: 5 · 2015: 7 · 2014: 9 · 2013: 4 · 2012: 9
- FWCI
- 15.22
- Type
- journal article
- Language
- en
- Open access
- green
- americanae.aecid.es
- Licence
- Locations
- Food Quality and Preference (publishedVersion)
- HAL (submittedVersion)
- Americanae (AECID Library) (submittedVersion, other-oa)
- LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Científicas) (submittedVersion, cc-by-nc-nd)
- Funders
- GlaxoSmithKline
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Packaging Perceptions and Trends
- Life Sciences › Agricultural and Biological Sciences › Food Science › Sensory Analysis and Statistical Methods
- Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Consumer Attitudes and Food Labeling
- Keywords
- food packaging design, packaging and labeling, consumer perception, word association, free listing, brand, label design, customer segmentation, purchase decision
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