The DOI matches its Crossref record; 58 of the 59 references it cites were found in a registry or an index.
The effect of food shape abnormality on purchase intentions in China
Abstract
The assumption that consumers prefer cosmetically perfect fruits and vegetables contributes to global food waste, because food retailers refuse to offer abnormally shaped food. This study empirically examines how food shape abnormality affects purchase intentions and how two individual difference variables, environmental concern and social trust, might moderate the food shape abnormality–purchase intention relationship for consumers in China. A representative sample of 212 Chinese consumers indicated their purchase intentions for two fruits and two vegetables with varying levels of food shape abnormality (normal, moderately abnormal, and extremely abnormal). The results demonstrate that food shape influences purchase intentions; consumers are more likely to purchase normally shaped fruits and vegetables than moderately or extremely abnormally shaped food. However, environmental concern and social trust also drive purchase intentions, such that participants with high levels of environmental concern express higher purchase intentions toward abnormally shaped food. Social trust alone is not sufficient to prompt the purchase of abnormal food, but consumers with high social trust and high environmental concern are more likely to purchase. Thus, increasing environmental concern, particularly among consumers with low social trust, might encourage more people to purchase abnormally shaped fruits and vegetables.
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“In general, seemingly imperfect foods that deviate from common standards with regards to appearance or best-before dates are accepted by consumers if their deviation is only moderate (Loebnitz and Grunert, 2015;Loebnitz et al., 2015).”
From Food waste matters - A systematic review of household food waste practices and their policy implications (2018) · cites this paper as Loebnitz and Grunert, 2015
In the citing paper
“In general, seemingly imperfect foods that deviate from common standards with regards to appearance or best-before dates are accepted by consumers if their deviation is only moderate (Loebnitz and Grunert, 2015;Loebnitz et al., 2015).”
From Food waste matters - A systematic review of household food waste practices and their policy implications (2018) · cites this paper as Loebnitz et al., 2015
Citations
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Cited by
Sorted by citations
Schanes, K., Dobernig, K., & Gözet, B. (2018) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2018.02.030 · Cited by 1,365
“In general, seemingly imperfect foods that deviate from common standards with regards to appearance or best-before dates are accepted by consumers if their deviation is only moderate (Loebnitz and Grunert, 2015; Loebnitz et al., 2015).”
BackgroundBarbera, F. L., Verneau, F., Amato, M., & Grunert, K. G. (2017) · Food Quality and Preference · doi:10.1016/j.foodqual.2017.10.002 · Cited by 401
Self-citationThis apple is too ugly for me!
de Hooge, I. E., Oostindjer, M., Aschemann-Witzel, J., Normann, A., Loose, S. M., & Almli, V. L. (2017) · Food Quality and Preference · doi:10.1016/j.foodqual.2016.09.012 · Cited by 343
Drivers and barriers to food waste reduction
Stangherlin, I. D. C., & de Barcellos, M. D. (2018) · British Food Journal · doi:10.1108/bfj-12-2017-0726 · Cited by 231
Challenges and Opportunities in Robotic Food Handling: A Review
Wang, Z., Hirai, S., & Kawamura, S. (2022) · Frontiers in Robotics and AI · doi:10.3389/frobt.2021.789107 · Cited by 143
Metadata
- Authors
- Loebnitz, N., & Grunert, K. G.
- Affiliations
- Aarhus University (DK)
- Corresponding author
- Loebnitz, Natascha
- Venue
- Food Quality and Preference
- Publisher
- Elsevier BV
- Published
- 2015-03
- Volume
- 40
- Pages
- 24-30
- ISSN
- 0950-3293 (ISSN-L)
- OpenAlex
- W2036988413
- Cited by
- 103
- References
- 59
- Citations by year
- 2026: 7 · 2025: 9 · 2024: 21 · 2023: 7 · 2022: 12 · 2021: 17 · 2020: 5 · 2019: 11 · 2018: 6 · 2017: 4 · 2016: 4
- FWCI
- 3.82
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Food Quality and Preference (publishedVersion)
- Funders
- European Commission (238084)
- Topics
- Life Sciences › Agricultural and Biological Sciences › Food Science › Food Waste Reduction and Sustainability
- Life Sciences › Agricultural and Biological Sciences › Plant Science › Organic Food and Agriculture
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Packaging Perceptions and Trends
- Keywords
- purchase intention, cosmetic defects, food waste, fruits and vegetables, environmental concern, social trust, consumer behavior, moderating effect, Chinese consumers
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