The DOI matches its Crossref record; 51 of the 51 references it cites were found in a registry or an index.
A Theory of Planned behaviour perspective for investigating the role of trust in consumer purchasing decision related to short food supply chains
Open accessAbstract
Abstract To better understand the success and the growing number of Short Food Supply Chains in Italy, this study investigates consumer motivations and behaviours with regard to these alternative agri-food networks through an extended model of the Theory of Planned Behaviour (TPB). In particular, the paper focuses on the role of consumer trust towards purchasing at short chains, as well as the role of consumer rural residence and fair-trade purchasing preference, in addition to common TPB variables. To this purpose, an online survey was conducted on a convenience sample of 260 consumers in Italy. Structural equation modelling confirmed the role of trust as a direct antecedent of consumer intention to purchase food at short chains, as well as the best-supported attitudes, subjective norms and perceived behavioural control in the standard TPB model. The investigation found that consumer rural residence and fair-trade purchasing habits, in addition to intention and perceived behavioural control, influenced the behaviour. This evidence is interesting in order to suggest further marketing strategies for farmers in the direction of more ethical and trust-related forms of consumption.
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Cited by
Sultan, P., Tarafder, T., Pearson, D., & Henryks, J. (2020) · Food Quality and Preference · doi:10.1016/j.foodqual.2019.103838 · Cited by 422
Ahmed, N., Li, C., Khan, A., Qalati, S. A., Naz, S., & Rana, F. (2021) · Journal of Environmental Planning and Management · doi:10.1080/09640568.2020.1785404 · Cited by 393
User trust in artificial intelligence: A comprehensive conceptual framework
Yang, R., & Wibowo, S. (2022) · Electronic Markets · doi:10.1007/s12525-022-00592-6 · Cited by 170
Buying Organic Food Products: The Role of Trust in the Theory of Planned Behavior
Canova, L., Bobbio, A., & Manganelli, A. M. (2020) · Frontiers in Psychology · doi:10.3389/fpsyg.2020.575820 · Cited by 141
“Trust in Organic Food Three items derived from the literature were adopted (Giampietri et al., 2018): “I perceive organic food to be reliable,” “I trust in organic food products,” and “I trust in purchasing organic food products.”
BackgroundMethodIssues and Challenges in Short Food Supply Chains: A Systematic Literature Review
Bayir, B., Charles, A., Sekhari, A., & Ouzrout, Y. (2022) · Sustainability · doi:10.3390/su14053029 · Cited by 85
Metadata
- Authors
- Giampietri, E., Verneau, F., Del Giudice, T., Carfora, V., & Finco, A.
- Venue
- Food Quality and Preference
- Publisher
- Elsevier BV
- Published
- 2018-03
- Volume
- 64
- Pages
- 160-166
- ISSN
- 0950-3293 (ISSN-L)
- OpenAlex
- W2758990395
- Cited by
- 292
- References
- 51
- FWCI
- 12.58
- Type
- journal article
- Language
- en
- Open access
- green
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- Giampietri, E., Verneau, F., Del Giudice, T., Carfora, V., & Finco, A. (2018). A Theory of Planned behaviour perspective for investigating the role of trust in consumer purchasing decision related to short food supply chains. Food Quality and Preference. https://doi.org/10.1016/j.foodqual.2017.09.012
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