Buying Organic Food Products: The Role of Trust in the Theory of Planned Behavior
Open accessAbstract
When someone decides to buy organic food products trust plays a role. Consumers, in fact, are neither supposed to have the appropriate knowledge to evaluate the characteristics of these products, nor can they control that the food was actually manufactured following the procedures prescribed by organic production. Therefore, trust may contribute to the explanation of both purchasing intention and behavior since it represents a heuristic or shortcut that people adopt in order to reduce the large amount of information that consumers need to take into account. The present research aimed to analyze the role of trust in organic products on buying behavior adopting the Theory of Planned Behavior (TPB) as theoretical framework. A relational model was tested in which this variable was supposed to act as a background factor associated with all the classical constructs foreseen by the theory and the buying behavior. Also, indirect effects of trust on both intention and behavior were assessed. Two studies were conducted targeting the purchase of organic food products in general (Study 1) and of fresh organic fruit and vegetables (Study 2). In both studies, the data collection was organized in two waves, with a time lag of 1 month. At Time 1, the questionnaires included measures of intention, its antecedents and trust, while at Time 2 self-reported buying behavior was collected. Data were supplied by two convenience samples of Italian adults (237 and 227 participants) and analyzed via structural equation modeling. Results turned out to be overlapping in both studies, since trust was positively associated with attitude and subjective norm, and it was indirectly associated with intention and behavior, thanks to the mediation of the TPB constructs. The outcomes highlighted the importance of people's trust in organic products as a meaningful antecedent that boosts the TPB-based psychosocial processes that are supposed to stand behind both purchasing intentions and behaviors.
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Health consciousness strongly predicts positive attitudes toward health-oriented food products.
“Multiple studies across different geographical and cultural contexts have consistently demonstrated that health consciousness strongly predicts positive attitudes toward health-oriented food products [15,66,68].”
From Psychological Determinants of Healthy Food Purchase Intention: An Integrative Model Based on Health Consciousness (2025) · cites this paper as [68]
The Discussion (page not provided) reports that trust in organic food was positively associated with attitudes, not that health consciousness predicted them. A search for “health consciousness” found no passage in our copy addressing that predictor or its claimed strength across contexts. (LLM, conf=0.75)
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“…has analyzed the relationships between trust, subjective norm, and PBC, but some studies in the transport literature (e.g., Hsiao and Yang, 2010; Madha et al., 2016; Borhan et al., 2017; Ibrahim et al., 2020) and on on-line transactions (e.g., Wu and Chen, 2005) highlighted that trust via…”
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“To the best of our knowledge, no study in the field of organic food choice has analyzed the relationships between trust, subjective norm, and PBC, but some studies in the transport literature (e.g., Hsiao and Yang, 2010; Madha et al., 2016; Borhan et al., 2017; Ibrahim et al., 2020) and on on-line transactions (e.”
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Cavite, H. J. M. (2025) · Business Strategy and the Environment · doi:10.1002/bse.4162 · Cited by 25 · see citing works
Shanbhag, P. R., Pai, Y. P., Kidiyoor, G., & Prabhu, N. (2023) · Cogent Business & Management · doi:10.1080/23311975.2023.2229528 · Cited by 24 · see citing works
Khayyam, M., Shuai, C.-M., Qasim, H., Ihtisham, M., Anjum, R., Li, J., Tikhomirova, A., & Khan, N. (2021) · Frontiers in Psychology · doi:10.3389/fpsyg.2021.673771 · Cited by 24 · see citing works
“The PBC predicts both intention and actual behavior; however, the strength of the relationship between the behavioral control and intention differs across studies (Canova et al., 2020).”
BackgroundResultInfluentialOng, A. K., Tacardon, E. R., & Gumasing, M. J. (2025) · Food Quality and Preference · doi:10.1016/j.foodqual.2024.105344 · Cited by 23 · see citing works
Moroșan, E., Popovici, V., Popescu, I. A., Dărăban, A., Karampelas, O., Matac, L., Licu, M., Rusu, A., Chirigiu, L., Oprițescu, S., et al. (2025) · Foods · doi:10.3390/foods14020293 · Cited by 23 · see citing works
“…food options [72,73]; The Theory of Planned Behavior (TPB) means that people’s availability to purchase healthy foods is higher when they believe it is the right thing to do, if they think their social circle approves, and if they have the resources and knowledge to make healthy choices [59,74,75].”
Jiang, Y., Abdullah, S. I. N. W., Lim, B. J. H., Wang, R., & Phuah, K. T. (2023) · Frontiers in Sustainable Food Systems · doi:10.3389/fsufs.2023.1051696 · Cited by 33 · see citing works
Alam, S. S., Wang, C.-K., Lin, C.-Y., Masukujjaman, M., & Ho, Y.-H. (2022) · Cogent Business & Management · doi:10.1080/23311975.2022.2135212 · Cited by 23 · see citing works
“.783 Food safety trust (Canova et al., 2020) .793 .800 .571 FST1: I perceive healthy foods to be safe and reliable during the pandemic with less monitoring.”
BackgroundXie, J., & Hong, X. (2022) · Frontiers in Psychology · doi:10.3389/fpsyg.2022.868275 · Cited by 23 · see citing works
Arslan, Y. (2025) · Food Science & Nutrition · doi:10.1002/fsn3.70447 · Cited by 21 · see citing works
“…the studies subjected the concept to a relatively narrow perspective, focusing only on one side of the concept (Ashraf et al. 2018; Lee et al. 2020; Canova et al. 2020), although the literature suggests trust needs to be evaluated with a comprehensive perspective (Zagata and Lostak 2012;…”
What Makes Consumers Purchase Social Media Influencers Endorsed Organic Food Products
Kim, M., Kim, H., Ma, Z., & Lee, S. (2024) · Cornell Hospitality Quarterly · doi:10.1177/19389655241256588 · Cited by 22 · see citing works
“Moreover, organic food advertising through SMIs is effective because a lack of trust in organic food can be overcome by connecting with the proxy of organic food providers, SMIs (Bai et al., 2019; Bhaskaran et al., 2006; Canova et al., 2020).”
Tacardon, E. R., Ong, A. K. S., & Gumasing, M. J. J. (2023) · Sustainability · doi:10.3390/su151612549 · Cited by 16 · see citing works
“Lastly, Canova et al. [59] presented an extended TPB—with the domains being mediating factors for trust in organic food and assessing the buying behavior of organic food.”
Walzberg, J., Cooperman, A., Watts, L., Eberle, A., Carpenter, A. C., & Heath, G. (2022) · iScience · doi:10.1016/j.isci.2022.104734 · Cited by 22 · see citing works
“The lack of trust in new technology and perceived risks could also affect OEM and developer attitudes (Bae and Chang, 2021; Canova et al., 2020).”
BackgroundDinc‐Cavlak, O., & Ozdemir, O. (2024) · Journal of International Food & Agribusiness Marketing · doi:10.1080/08974438.2022.2068102 · Cited by 21 · see citing works
“Canova et al. (2020) also supported this finding by indicating the indirect impact of trust on intention and behavior through the mediation of the TPB constructs.”
BackgroundResultContrariwise obesity through organic food consumption in Malaysia: a signaling theory perspective
Abdullah, Z., Putri, . Y. S., Raza, S. H., & Istiyanto, S. B. (2022) · BMC Public Health · doi:10.1186/s12889-021-12480-3 · Cited by 22 · see citing works
“Concerning the TPB predictive power in the existing literature especially in the context of organic food purchase, the TPB explained a 61% variance of the individuals’ intention to purchase organic food [31] and 83% in the study of Thøgersen [32].”
ResultSavari, M., Ghezi, M., & Molavi, H. (2025) · Agricultural Water Management · doi:10.1016/j.agwat.2025.109478 · Cited by 20 · see citing works
Walzberg, J., Burton, R., Zhao, F., Frost, K., Muller, S. M., Carpenter, A. C., & Heath, G. A. (2021) · Resources Conservation and Recycling · doi:10.1016/j.resconrec.2021.106102 · Cited by 21 · see citing works
The role of trust, expectation, and deception when buying organic animal products
Kühl, S., Bayer, E., & Schulze, M. (2023) · Animal Frontiers · doi:10.1093/af/vfac080 · Cited by 18 · see citing works
Chen, Y., Lee, B., & Lu, Y.-C. (2021) · Frontiers in Psychology · doi:10.3389/fpsyg.2021.670243 · Cited by 18 · see citing works
“Theory of planned behavior is an extensively applied research model in the intention for green eating (e.g., Mundorf et al., 2018; Ahmad et al., 2020; Canova et al., 2020; Carfora et al., 2020; Dalvi-Esfahani et al., 2020; Malan et al., 2020; Ruangkanjanases et al., 2020).”
MethodBayır, T., Çam, S., & Tuna, M. F. (2024) · Frontiers in Nutrition · doi:10.3389/fnut.2023.1305964 · Cited by 17 · see citing works
“…(47), healthy and sustainable food purchasing behavior (48), organic food consumption (49, 50), the role of trust in organic food consumption (51), BI regarding food safety (52), intention to purchase halal food (53), food supplement purchasing behavior (20, 21, 54), and the effects of food…”
BackgroundMethodZhang, M.-L., Huang, Y.-F., Zhang, Y., Nie, F.-Y., & Jia, X.-P. (2024) · Agriculture · doi:10.3390/agriculture14091650 · Cited by 16 · see citing works
Deliberador, L. R., Santos, A. B., Carrijo, P. R. S., Batalha, M. O., César, A. D. S., & Ferreira, L. M. D. F. (2023) · Socio-Economic Planning Sciences · doi:10.1016/j.seps.2023.101511 · Cited by 18 · see citing works
“Subsequently, subjective norms were found to have a positive and significant effect on both consumers’ attitudes (H3a) and intentions (H3b) towards reducing FW, which is in line with previous findings [48, 57,60].”
ResultJürkenbeck, K. (2023) · Food and Humanity · doi:10.1016/j.foohum.2023.07.031 · Cited by 14
Ong, A. K., Mendoza, M. C. O., Ponce, J., Bernardo, K. T. A., Tolentino, S. A. M., Diaz, J. F. T., & Young, M. N. (2024) · Physica A: Statistical Mechanics and its Applications · doi:10.1016/j.physa.2024.130162 · Cited by 13 · see citing works
Li, P., Lin, I.-K., & Chen, H.-S. (2024) · Nutrients · doi:10.3390/nu16162604 · Cited by 13 · see citing works
“Scholars believe that this theory can predict and explain human behavior in different settings [30], and has been successfully applied in many consumer behavior studies related to food [31–33].”
BackgroundOrganic food research: Key contributors, research hotspots, and emerging trends
Azizan, A., Awal, A., Zain, W. Z. W. M., Hairoman, N., Endrini, S., & Hassan, F. (2025) · Applied Food Research · doi:10.1016/j.afres.2025.101109 · Cited by 10 · see citing works
Sui, D.-C., He, J., Liu, K., & Lv, X.-Y. (2024) · Sustainability · doi:10.3390/su162310467 · Cited by 12 · see citing works
“Similarly, related studies have shown that subjective norms are closely related to consumers’ attitudes, especially in societies that attach great importance to environmental protection, the impact of subjective norms is particularly significant [79].”
Uikey, A. A., Baber, R., Baber, P., Marak, Z. R., & Mishra, D. (2025) · British Food Journal · doi:10.1108/bfj-12-2024-1266 · Cited by 11 · see citing works
Factors Driving Consumption Preferences for Fresh Mango and Mango-Based Products in Italy and Brazil
Moreira, D. D. S., Nicolosi, A., Laganà, V. R., Gregorio, D. M. D., & AGOSTEO, G. E. (2024) · Sustainability · doi:10.3390/su16219401 · Cited by 10 · see citing works
Massoudi, A. H., & Fatah, S. J. (2024) · Inquietud Empresarial · doi:10.19053/uptc.01211048.17449 · Cited by 10
Canova, L., Bobbio, A., Benincà, A., & Manganelli, A. M. (2024) · Ecology of Food and Nutrition · doi:10.1080/03670244.2024.2377591 · Cited by 15 · see citing works
“The measures of the TPB constructs were adapted from those already used in previous studies in the Italian context (e.g., Canova, Bobbio, and Manganelli 2020a, 2020b).”
Self-citationHafidy, A. E., Rachad, T., & Idri, A. (2024) · Journal of Safety Research · doi:10.1016/j.jsr.2024.05.005 · Cited by 14 · see citing works
Evaluating the purchasing behavior of organic food among Chinese consumers
Huo, H., Ahmad, F. S., & Teoh, B. (2023) · Young Consumers · doi:10.1108/yc-04-2023-1721 · Cited by 10 · see citing works
Intention to Purchase Organic Food with Certification Label: do Trust and Coolness Matter?
Pereira, B., da Silva, C. R. M., Sobreira, É., & Oliveira, L. V. C. (2022) · Revista de Gestão Social e Ambiental · doi:10.24857/rgsa.v16n3-011 · Cited by 10
Park-Poaps, H., & Han, T.-I. (2025) · Sustainability · doi:10.3390/su17072821 · Cited by 9 · see citing works
Chen, H.-S., Chao, C.-T., & Lin, I.-K. (2024) · Food Science & Nutrition · doi:10.1002/fsn3.4398 · Cited by 9 · see citing works
“Canova et al. (2020) discovered through a TPB application that attitudes, subjective norms, and perceived behavioral control positively influenced organic food purchase intentions.”
BackgroundHuo, H., Ahmad, F. S., & Teoh, B. (2023) · Environment and Social Psychology · doi:10.54517/esp.v9i2.1892 · Cited by 9 · see citing works
“There is also literature that raises the importance of factors such as trust and price for consumers to purchase organic products [9,10] .”
BackgroundWojciechowska-Solis, J., Śmiglak-Krajewska, M., Smoluk-Sikorska, J., Malinowski, M., Krnáčová, P., Jarossová, M. A., & Kis, G. G. (2025) · Sustainability · doi:10.3390/su17020672 · Cited by 9 · see citing works
Jiang, B., & Kassoh, F. S. (2022) · Sustainability · doi:10.3390/su15010457 · Cited by 11 · see citing works
EXAMINING THE EFFECTS OF PERCEIVED RISK ON CONSUMER’S ONLINE PURCHASE INTENTION IN KLANG VALLEY
Pang, M.-S., & Ismail, K. (2022) · Management and Accounting Review · doi:10.24191/mar.v21i02-05 · Cited by 6 · see citing works
“…describe how a person feels about the social pressure to perform a certain behaviour (Boobalan et al., 2021), with the perceptions of what the most significant referent individuals or groups, particularly family and friends, regard as acceptable or unacceptable behaviour (Canova et al., 2020).”
BackgroundHuang, J., Jing, Y.-X., Zhang, L., Huang, Z.-Z., & Chen, Q.-H. (2023) · Journal of Education, Humanities and Social Sciences · doi:10.54097/pnjyk833 · Cited by 7
“For a long time, the theory of planned behavior (TPB) has been widely used in the study of environmentally friendly behavior [12-13].”
BackgroundNgo, T. C. T., Le, T. N. T., Phan, T. Y. N., & Le, T. (2026) · Journal of Agriculture and Food Research · doi:10.1016/j.jafr.2026.102839 · Cited by 6 · see citing works
López‐Sintas, J., Lamberti, G., & Abedini, N. (2025) · Cleaner and Responsible Consumption · doi:10.1016/j.clrc.2025.100273 · Cited by 5 · see citing works
Understanding Consumers’ Purchase Intention Towards Meat Produced Without Preventive Antibiotic Use
Zhou, Y., Zhang, A., van Klinken, R., & Wang, J. (2024) · Foods · doi:10.3390/foods13233779 · Cited by 6 · see citing works
“Trust is another key variable identified as an underlying factor in understanding consumers’ food purchase decisions by research applying extended TPB models [53,54,66].”
Ma, K., Liu, B.-H., & Zhang, J. (2024) · Sustainability · doi:10.3390/su16219179 · Cited by 6 · see citing works
Determinants of Purchase Intention in Plant-Based Seafood Products among Generation Z in Malaysia
Hoo, W. C., Madhavedi, S., Yi, T.-C., Hossain, S. F. A., & Prompanyo, M. (2024) · Journal of Ecohumanism · doi:10.62754/joe.v3i4.3833 · Cited by 6 · see citing works
“Canova et al. (2020) report that the strongest positive correlation exists between SN and purchase intent.”
BackgroundMethodResultOrganic food purchasing behaviour in Qatar and United Arab Emirates: a comparative case study
Basha, M., Ali, F. S. K. H. A., Balaraman, P., Liu, J., AlHafidh, G., & Gupta, R. (2024) · Journal of Islamic Marketing · doi:10.1108/jima-04-2023-0125 · Cited by 6 · see citing works
Bianchi, M., Donizzetti, A. R., Palumbo, F., & Caso, D. (2024) · Health & Social Care in the Community · doi:10.1155/hsc/6626066 · Cited by 7 · see citing works
Bauernschmidt, V., Beitz, B., & Schröder, H. (2023) · Frontiers in Sustainability · doi:10.3389/frsus.2023.1231731 · Cited by 7 · see citing works
Main Factors that Explain Organic Food Purchase Intention: A Systematic Review
Leyva-Hernández, S., González-Rosales, V. M., Mendoza, O. G., & Toledo-López, A. (2022) · Innovar · doi:10.15446/innovar.v33n87.105509 · Cited by 6 · see citing works
Innovative Strategies to Fuel Organic Food Business Growth: A Qualitative Research
Chen, S. C.-I., Liu, C.-L., Wang, Z., & Arya, F. (2022) · International Journal of Environmental Research and Public Health · doi:10.3390/ijerph19052941 · Cited by 6 · see citing works
“The theory of planned behavior (TPB) is a popular framework that helps understand and explain purchase intentions in light of social norms [15,16].”
BackgroundTarekegn, K., Christensen, T., Denver, S., Gemtou, M., Fountas, S., & Pedersen, S. M. (2025) · Agribusiness · doi:10.1002/agr.70064 · Cited by 4 · see citing works
Hoang, T., Le, P.-U., Pham, Q., Nguyen, M. A. B., & Le, T. (2025) · Journal of International Food & Agribusiness Marketing · doi:10.1080/08974438.2025.2577450 · Cited by 5 · see citing works
“This aligns with TPB, as integrity enhances consumers’ confidence in organic products, thereby enhancing a favorable attitude toward their consumption (Canova et al., 2020).”
Toh, S. M., Batiah, M., & Sim, W. (2025) · Entrepreneurship Education · doi:10.1007/s41959-025-00143-y · Cited by 5 · see citing works
Consumer attitudes, willingness to pay and hedonic evaluations of innovative legume gnocchi products
Mustapa, A., Kallas, Z., López-Mas, L., Alamprese, C., Contiero, S., & Aguiló-Aguayo, I. (2024) · The Journal of the Science of Food and Agriculture · doi:10.1002/jsfa.14063 · Cited by 5
Bayer, E., & Kühl, S. (2024) · Frontiers in Animal Science · doi:10.3389/fanim.2024.1454843 · Cited by 5 · see citing works
Jaafar, N., Sulaiman, N., Sabran, M., & Badari, S. (2023) · Information Management and Business Review · doi:10.22610/imbr.v15i2(i)si.3417 · Cited by 5 · see citing works
Carfora, V., & Catellani, P. (2026) · Appetite · doi:10.1016/j.appet.2026.108489 · Cited by 3 · see citing works
Canova, L., Bobbio, A., Benincà, A., & Manganelli, A. M. (2025) · Humanities and Social Sciences Communications · doi:10.1057/s41599-025-05962-x · Cited by 3 · see citing works
“This result is in line with previous fi ndings (e.g., Canova et al., 2020a; Carfora et al., 2016; 2017a; 2017b; Rise et al., 2010) and supports the importance of individuals ’ self-perceptions about environmental issues (Capasso et al., 2025).”
InfluentialSelf-citationA Quantitative Study on the Consumption of Organic Fruits and Vegetables in Vietnam
Thủy, N. N., Saxena, G., Bhattarai, K., & Ânh, H. H. (2025) · SAGE Open · doi:10.1177/21582440251348843 · Cited by 5 · see citing works
“While trust is recognised as an antecedent of attitudes towards purchasing behaviour (Canova et al., 2020; Teng & Wang, 2015), there are limited studies that specifically connect consumers’ trust in retailers to their organic foods’ consumption.”
Wang, X., Jin, Y.-Q., Tian, M., Zhuo, Q., Lin, C.-L., Hu, P., & Wang, T. (2022) · Frontiers in Psychology · doi:10.3389/fpsyg.2022.805371 · Cited by 4 · see citing works
Mi̇rza, E., Bayramoğlu, Z., Doğan, H., Candemi̇r, S., Gani̇yusufoğlu, A., & Edirneligil, A. (2025) · Acta Psychologica · doi:10.1016/j.actpsy.2025.105455 · Cited by 3 · see citing works
Bagnato, G., Casalegno, C., & Rizzo, C. (2025) · Journal of Consumer Marketing · doi:10.1108/jcm-12-2023-6497 · Cited by 3 · see citing works
Come together! Or not? Homebuyers’ interest in sharing facilities with fellow residents
Denstadli, J. M., & Sønstebø, O. (2025) · Urban studies · doi:10.1177/00420980251321351 · Cited by 3 · see citing works
“Previous research using the TPB framework has indicated that trusting beliefs play a pivotal role in shaping attitudes (e.g. Canova et al., 2020; Ibrahim et al., 2020).”
The decision-making process to consume sustainable food
Lee, S., & Chang, S. (2024) · International Journal of Gastronomy and Food Science · doi:10.1016/j.ijgfs.2024.101075 · Cited by 3 · see citing works
Determinants of Customers’ Trust in Ayurvedic Products – A Review
Bharathi, & Mahale, P. (2023) · International journal of case studies in business, IT, and education · doi:10.47992/ijcsbe.2581.6942.0330 · Cited by 3 · see citing works
Bayer, E., von Meyer-Höfer, M., & Kühl, S. (2023) · Organic Agriculture · doi:10.1007/s13165-023-00426-5 · Cited by 3 · see citing works
Rizzo, T., & Columna, L. (2020) · Routledge Handbook of Adapted Physical Education · doi:10.4324/9780429052675-25 · Cited by 3 · see citing works
Clarke, B. M., McKinley, E., & Ballinger, R. (2025) · Sustainability · doi:10.3390/su17020587 · Cited by 2 · see citing works
“In the context of fisheries and seafood markets, local seafood is often promoted as an eco-friendly and socially conscious alternative to globally sourced seafood [149].”
Extended Factors for Theory of Planned Behavior on Organic Food Consumption: A Review
Primaroni, O., & Septirosya, T. (2024) · Ekonomi syariah · doi:10.30983/es.v8i2.8955 · Cited by 2
“It is necessary to investigate more thoroughly the role of consumer confidence as regards organic food and to analyze the strength of its influence on intention and purchase behavior (Canova et al., 2020).”
Analysis of Consumer Repurchase Intent on Organic Vegetable Products in the Modern Market
Indriyanti, I. Y., Irianto, H., & Kusnandar, K. (2024) · International Journal of Social Service and Research · doi:10.46799/ijssr.v4i01.674 · Cited by 1 · see citing works
Religiosity and subjective norm in waqf intention
Badawi, B., Purnomo, M. R. A., Siswanti, Y., Syari'udin, A., Kholid, M. N., Muslichah, I., & Gusman, T. A. (2022) · International Journal of Research In Business and Social Science · doi:10.20525/ijrbs.v11i8.2120 · Cited by 2 · see citing works
Koç, G., & Oğuz, C. (2024) · New Medit · doi:10.30682/nm2404i · Cited by 2
“…al ., 2019), health consciousness and gender as mediator variable with rest of construct variables (Shin et al ., 2020), trust to organic product (Canova et al ., 2020), health consciousness (Fleșeriu et al ., 2020; Rahamat et al ., 2022), perceived communication, satisfaction and trust as a…”
Liu, S.-Y., Lyu, J., Tang, Y.-Y., Zhang, J.-Y., & Chen, K. (2026) · Food Security · doi:10.1007/s12571-026-01695-0 · Cited by 1 · see citing works
“The Theory of Planned Behavior is widely regarded as effective in predicting consumer intentions and behaviors (Mathieson, 1991) and has been successfully applied to food choices and behaviors (Canova et al., 2020; Duong, 2024; Sogari et al., 2023 ).”
Canova, L., Bobbio, A., & Manganelli, A. M. (2026) · Trends in Psychology · doi:10.1007/s43076-026-00524-9 · Cited by 2 · see citing works
Self-citationParuzel, A., Bentler, D., Tappert, A., & Maier, G. W. (2026) · Journal of Organizational Effectiveness · doi:10.1108/joepp-04-2026-0374 · Cited by 1 · see citing works
Kumar, D., Sharma, M., & Raj, V. A. (2026) · Discover Sustainability · doi:10.1007/s43621-026-03088-x · Cited by 1 · see citing works
“The finding suggests that institutional and product-level trust are essential in contexts where organic certification systems are developing [11].”
Influential
- Authors
- Canova, L., Bobbio, A., & Manganelli, A. M.
- Affiliations
- University of Padua (IT)
- Corresponding author
- Canova, Luigina
- Venue
- Frontiers in Psychology
- Publisher
- Frontiers Media SA
- Published
- 2020-10-23
- Volume
- 11
- Pages
- 575820-575820
- ISSN
- 1664-1078 (ISSN-L)
- PMC
- PMC7644777
- OpenAlex
- W3093490496
- Cited by
- 141
- References
- 62
- Citations by year
- 2026: 23 · 2025: 24 · 2024: 34 · 2023: 23 · 2022: 27 · 2021: 10
- FWCI
- 9.69
- Type
- journal article
- Language
- en
- Open access
- gold
- doi.org
- Licence
- Locations
- Frontiers in Psychology (publishedVersion, cc-by)
- PubMed Central (publishedVersion, cc-by)
- PubMed (publishedVersion)
- DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
- Padua Research Archive (University of Padova) (submittedVersion, cc-by)
- Funders
- Università degli Studi di Padova (DOR1837181/18)
- Topics
- Life Sciences › Agricultural and Biological Sciences › Plant Science › Organic Food and Agriculture
- Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Consumer Attitudes and Food Labeling
- Social Sciences › Sociology and Political Science › Consumer behavior in food and health
- Keywords
- organic food, consumer trust, theory of planned behavior, purchase intention, consumer behavior, attitudes, subjective norms, heuristic processing
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