The role of paradoxical logic in innovation: The case of Intel
Abstract
Logic paradigms are deeply rooted underlying assumptions that are used to frame thinking, decisions, and processes. We compare the fundamental assumptions of two logic paradigms—formal logic and paradoxical logic—and discuss the implications of these assumptions for innovation and change. Using Intel as an example, we suggest that paradoxical logic can enhance the innovative processes of high-technology firms, can help these firms to deal effectively with change, and, when combined with formal logic, can enhance firm performance. We derive three propositions from our analysis of Intel to guide future research.
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Some successful firms actively seek tensions to improve decision making.
“This is supported by studies that show that some successful firms actively seek tensions to improve decision making (Eisenhardt et al. 1997;Norman et al. 2004).”
From Stakeholder marketing: theoretical foundations and required capabilities (2015) · cites this paper as Norman et al. 2004
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Stakeholder marketing: theoretical foundations and required capabilities
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- Authors
- Norman, P. M., Palich, L. E., Livingstone, L. P., & Carini, G. R.
- Affiliations
- Baylor University (US)
- Pepperdine University (US)
- Corresponding author
- Norman, Patricia M
- Venue
- The Journal of High Technology Management Research
- Publisher
- Elsevier BV
- Published
- 2004-02
- Volume
- 15
- Issue
- 1
- Pages
- 51-71
- ISSN
- 1047-8310 (ISSN-L)
- OpenAlex
- W2038239781
- Cited by
- 17
- References
- 73
- Citations by year
- 2026: 1 · 2025: 1 · 2023: 2 · 2022: 1 · 2017: 1 · 2015: 2 · 2014: 1 · 2013: 1 · 2012: 1
- FWCI
- 2.60
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- The Journal of High Technology Management Research (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Innovation and Knowledge Management
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Management and Organizational Studies
- Social Sciences › Business, Management and Accounting › Strategy and Management › Business Strategies and Innovation
- Keywords
- formal logic, innovation, organizational change, high-tech enterprises, firm performance, Intel
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