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Cited by 171Corporate Social Responsibility ReportingCorporate Identity and ReputationPublic Relations and Crisis Communication

The DOI matches its Crossref record; 126 of the 127 references it cites were found in a registry or an index.

Impact of corporate social responsibility on reputation—Insights from tweets on sustainable development goals by CEOs

Grover, Purva, Kar, Arpan Kumar, Ilavarasan, P. Vigneswara·2019·International Journal of Information Management
DOI 10.1016/j.ijinfomgt.2019.01.009
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Abstract

Social media had been extensively used for communication and networking purposes among corporates. Literature indicates social media platforms had also been used by the firms for building relationship with different stakeholders (i.e. customers, employees, investors and neighbouring communities). But there exists a gap in literature, whether social capital present on social media can be used for building corporate reputation (CR) in the society. Literature indicates corporate social responsibility (CSR) impacts CR. Therefore this study explores how CSR messages on social media impacts CR. For this study assumption was made that all the concerns and issues raised by Sustainable Development Goals (SDGs) are the social responsibilities of the CEOs. The study tries to explore this gap by analysing the tweets posted by two group of CEOs, i.e. CEOs in top 200 fortune companies and top 100 social influencer CEOs. Top 100 social influencer CEOs on social media were identified from the Hootsuite.com. Social influencer CEOs are having tremendous amount of influence on Twitter. The statistically test performed on the two group of the CEOs depicts there is significant difference in the number of CSR messages posted by fortune CEOs and social influencer CEOs. Results reveals social influencer CEOs had posted 5.97 times more CSR messages on Twitter as compared to fortune CEOs, which in turn may had led to better CR, in terms of shares and likes by social capital present on Twitter. The stu…

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Crossref · 10.1016/j.ijinfomgt.2019.01.009

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Citations

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Research works printed but not linked: 4

  1. Chakravorti, 2017, How companies can champion sustainable development, Harvard Business Review
  2. Dubois, 1980, Vol.144
  3. Klir, 1995, Vol. 4
  4. Putnam, 1993, The prosperous community, The American Prospect, 4, 35

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Metadata

Authors
Grover, P., Kar, A. K., & Ilavarasan, P. V.
Affiliations
Indian Institute of Technology Delhi (IN)
Corresponding author
Kar, Arpan Kumar
ORCID
Venue
International Journal of Information Management
Publisher
Elsevier BV
Published
2019-10
Volume
48
Pages
39-52
ISSN
0268-4012 (ISSN-L)
DOI
10.1016/j.ijinfomgt.2019.01.009
OpenAlex
W2934720860
Cited by
163
References
127
Citations by year
2026: 12 · 2025: 12 · 2024: 17 · 2023: 34 · 2022: 28 · 2021: 33 · 2020: 25 · 2019: 2
FWCI
33.87
Type
journal article
Language
en
Open access
closed
Licence
www.elsevier.com/tdm/userlicense/1.0/ (tdm)
Locations
  • International Journal of Information Management (publishedVersion)
  • RePEc: Research Papers in Economics (submittedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Strategy and Management › Corporate Social Responsibility Reporting
  • Social Sciences › Business, Management and Accounting › Strategy and Management › Corporate Identity and Reputation
  • Social Sciences › Communication › Public Relations and Crisis Communication
Keywords
corporate social responsibility, corporate reputation, chief executive officers, Twitter, social media, Sustainable Development Goals, Fortune 500 companies, stakeholder engagement, social capital

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