Cited by 171Corporate Social Responsibility ReportingCorporate Identity and ReputationPublic Relations and Crisis Communication

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Impact of corporate social responsibility on reputation—Insights from tweets on sustainable development goals by CEOs

Grover, Purva, Kar, Arpan Kumar, Ilavarasan, P. Vigneswara·2019·International Journal of Information Management

DOI 10.1016/j.ijinfomgt.2019.01.009

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Abstract

Social media had been extensively used for communication and networking purposes among corporates. Literature indicates social media platforms had also been used by the firms for building relationship with different stakeholders (i.e. customers, employees, investors and neighbouring communities). But there exists a gap in literature, whether social capital present on social media can be used for building corporate reputation (CR) in the society. Literature indicates corporate social responsibility (CSR) impacts CR. Therefore this study explores how CSR messages on social media impacts CR. For this study assumption was made that all the concerns and issues raised by Sustainable Development Goals (SDGs) are the social responsibilities of the CEOs. The study tries to explore this gap by analysing the tweets posted by two group of CEOs, i.e. CEOs in top 200 fortune companies and top 100 social influencer CEOs. Top 100 social influencer CEOs on social media were identified from the Hootsuite.com. Social influencer CEOs are having tremendous amount of influence on Twitter. The statistically test performed on the two group of the CEOs depicts there is significant difference in the number of CSR messages posted by fortune CEOs and social influencer CEOs. Results reveals social influencer CEOs had posted 5.97 times more CSR messages on Twitter as compared to fortune CEOs, which in turn may had led to better CR, in terms of shares and likes by social capital present on Twitter. The stu…

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See all 171

Authors: Grover, P., Kar, A. K., & Ilavarasan, P. V.
Affiliations: Indian Institute of Technology Delhi (IN)
Corresponding author: Kar, Arpan Kumar
ORCID: Grover, Purva
Kar, Arpan Kumar
Ilavarasan, P. Vigneswara
Venue: International Journal of Information Management
Publisher: Elsevier BV
Published: 2019-10
Volume: 48
Pages: 39-52
ISSN: 0268-4012 (ISSN-L)
DOI: 10.1016/j.ijinfomgt.2019.01.009
OpenAlex: W2934720860
Cited by: 163
References: 127
Citations by year: 2026: 12 · 2025: 12 · 2024: 17 · 2023: 34 · 2022: 28 · 2021: 33 · 2020: 25 · 2019: 2
FWCI: 33.87
Type: journal article
Language: en
Open access: closed
Licence: www.elsevier.com/tdm/userlicense/1.0/ (tdm)
Locations: International Journal of Information Management (publishedVersion)
RePEc: Research Papers in Economics (submittedVersion)
Topics: Social Sciences › Business, Management and Accounting › Strategy and Management › Corporate Social Responsibility Reporting
Social Sciences › Business, Management and Accounting › Strategy and Management › Corporate Identity and Reputation
Social Sciences › Communication › Public Relations and Crisis Communication
Keywords: corporate social responsibility, corporate reputation, chief executive officers, Twitter, social media, Sustainable Development Goals, Fortune 500 companies, stakeholder engagement, social capital

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Impact of corporate social responsibility on reputation—Insights from tweets on sustainable development goals by CEOs

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