Cited by 906Digital Marketing and Social MediaComplex Network Analysis TechniquesMarketing and Advertising Strategies

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A multi-stage model of word-of-mouth influence through viral marketing

De Bruyn, Arnaud, Lilien, Gary L.·2008·International Journal of Research in Marketing

DOI 10.1016/j.ijresmar.2008.03.004

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Devigili, M., Pucci, T., Fiorini, N., & Zanni, L. (2019) · Advances in marketing, customer relationship management, and e-services book series · doi:10.4018/978-1-5225-8575-6.ch010 · Cited by 3

Authors: De Bruyn, A., & Lilien, G. L.
Affiliations: Pennsylvania State University (US)
Venue: International Journal of Research in Marketing
Publisher: Elsevier BV
Published: 2008-09
Volume: 25
Issue: 3
Pages: 151-163
ISSN: 0167-8116 (ISSN-L)
DOI: 10.1016/j.ijresmar.2008.03.004
OpenAlex: W2139599676
Cited by: 906
References: 71
Citations by year: 2026: 7 · 2025: 34 · 2024: 35 · 2023: 40 · 2022: 50 · 2021: 48 · 2020: 62 · 2019: 73 · 2018: 63 · 2017: 64 · 2016: 81 · 2015: 76 · 2014: 81 · 2013: 76 · 2012: 50
FWCI: 70.79
Type: journal article
Language: en
Open access: closed
Licence: www.elsevier.com/tdm/userlicense/1.0/ (tdm)
Locations: International Journal of Research in Marketing (publishedVersion)
RePEc: Research Papers in Economics (submittedVersion)
Topics: Social Sciences › Business, Management and Accounting › Marketing › Digital Marketing and Social Media
Physical Sciences › Physics and Astronomy › Statistical and Nonlinear Physics › Complex Network Analysis Techniques
Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
Keywords: word-of-mouth influence, viral marketing, unsolicited email, purchase decision, social tie strength, demographic similarity, digital marketing, real-time data acquisition

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A multi-stage model of word-of-mouth influence through viral marketing

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