The DOI matches its Crossref record; 74 of the 74 references it cites were found in a registry or an index.
A multi-stage model of word-of-mouth influence through viral marketing
Overview
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
Citations
Cites
Granovetter, M. S. (1973) · American Journal of Sociology · doi:10.1086/225469 · Cited by 40,491
Rogers, E. M., Singhal, A., & Quinlan, M. M. (2019) · Routledge eBooks · doi:10.4324/9780203710753-35 · Cited by 37,670
Birds of a Feather: Homophily in Social Networks
McPherson, M., Smith-Lovin, L., & Cook, J. M. (2001) · Annual Review of Sociology · doi:10.1146/annurev.soc.27.1.415 · Cited by 18,567
Riggins, F. J., & Mitra, S. (1990) · Choice Reviews Online · doi:10.5860/choice.27-6637 · Cited by 16,590
Limited-Dependent and Qualitative Variables in Econometrics
Maddala, G. S. (1983) · Cambridge University Press eBooks · doi:10.1017/cbo9780511810176 · Cited by 13,268
Structural Holes: The Social Structure of Competition
Lazega, E., & Burt, R. S. (1995) · Revue Française de Sociologie · doi:10.2307/3322456 · Cited by 7,983
Customer Loyalty: Toward an Integrated Conceptual Framework
Dick, A. S., & Basu, K. (1994) · Journal of the Academy of Marketing Science · doi:10.1177/0092070394222001 · Cited by 7,137
Stanton, B. F., & Rogers, E. M. (1963) · Journal of Farm Economics · doi:10.2307/1235767 · Cited by 6,726
A Simple Model of Herd Behavior
Banerjee, A. V. (1992) · The Quarterly Journal of Economics · doi:10.2307/2118364 · Cited by 6,556
Milgram, S. (1967) · PsycEXTRA Dataset · doi:10.1037/e400002009-005 · Cited by 5,528
Research works printed but not linked: 3
- Amemiya, 1975, Qualitative models, Annals of Economic and Social Measurement, 4, 363
- Dichter, 1966, How word-of-mouth marketing works, Harvard Business Review, 44, 148
- Whyte, 1954, The web of word of mouth, Vol. 50
Cited by
Sorted by citations
Items 701–800 of 895
Pinhal, R., Estima, A. C. F. T., & Duarte, P. (2025) · Tourism & Management Studies · doi:10.18089/tms.20250206 · Cited by 3
Using social media intelligence to support business knowledge discovery and decision making
Zeng, D. D., & Sun, R. (2011) · Cited by 1
How to market a fashion brand through Viral Marketing : A case study of Swedish brand Burfitt
Jutéus, I. (2010) · Borås Academic Digital Archive (University of Borås) · Cited by 1
Cross-Promotion in Social Media: Choosing the Right Allies
Song, T., & Tang, Q. (2015) · Singapore Management University Institutional Knowledge (InK) (Singapore Management University) · Cited by 1
A Survey of Research Fields for Social Network and Corresponding Techniques
Cui, L., & Wu, W. (2014) · International Conference on Mobile Ad-Hoc and Sensor Networks (MSN) · doi:10.1109/msn.2014.43 · Cited by 1
Moon, Y. J. (2013) · Journal of the Korea Academia-Industrial cooperation Society · doi:10.5762/kais.2013.14.5.2157 · Cited by 1
Tan, A., Wei, Y., Yong, D. M. K., Yi, L. C., & Ling, P. Y. (2014) · Cited by 1
Unveiling the Influence of the Consumer Wine Appreciation Dimension on Purchasing Behavior
Kekec, P., Thongpapanl, N., & Auh, S. (2014) · Developments in marketing science: proceedings of the Academy of Marketing Science · doi:10.1007/978-3-319-10951-0_242 · Cited by 1
Electronic Word-of-Mouth Communication in Online Social Networks
Çadırcı, T. O., & Güngör, A. S. (2015) · Advances in marketing, customer relationship management, and e-services book series · doi:10.4018/978-1-4666-9449-1.ch005 · Cited by 1
A Framework of Factors that Determine the eWOM Credibility
Johannes Gutenberg-University (2013) · Cited by 1
Luxury Brands and Social Media in China: New Trends and Development
Ng, M. (2016) · Springer series in fashion business · doi:10.1007/978-981-10-2976-9_10 · Cited by 1
A negatív e-wom elsöprő ereje. Az online tűzvihar (firestorm) jelensége
Markos-Kujbus, É., & Gerencsér, O. (2016) · JEL-KÉP · doi:10.20520/jel-kep.2016.4.17 · Cited by 1
Entrepreneurial Approach on Relationship Marketing in Family Owned Business
Pop, N. A., Fotea, S. L., Dusa, S., & Alexandru, P. (2016) · RePEc: Research Papers in Economics · Cited by 1
WORD-OF-MOUTH COMMUNICATION: A MULTI-DIMENSIONAL APPROACH
Milaković, I. K., & Mihić, M. (2017) · Зборник радова Економског факултета у Источном Сарајеву · doi:10.7251/zrefis1612039k · Cited by 1
Modern marketing approach: Concept of viral marketing
Mihailovic, L., & Tanaskovic, A. (2017) · Tehnika · doi:10.5937/tehnika1706910m · Cited by 1
Channels of social influence for decision making in restaurants: A case study
Charneco, M. R., Molina, A. M. C., & Urbistondo, P. A. (2018) · doi:10.18089/damej.2018.32.4 · Cited by 2
Tavukçuoğlu, R. T. (2018) · Emerald Group Publishing Limited eBooks · doi:10.1108/978-1-78714-557-320181022 · Cited by 4
Jones, A. (2016) · Cited by 1
Attracting User’s Attention for Travelling Purposes via Visual Messages
Cvitić, F., & Plenković, M. (2018) · Academica Turistica · doi:10.26493/2335-4194.11.3-18 · Cited by 1
Influencer identification and selection on social networking sites: An analysis on Instagram
Michele, R. D., & Marchi, G. (2018) · MERCATI & COMPETITIVITÀ · doi:10.3280/mc2018-004008 · Cited by 1
Richarde, A. P. M., Silva, G. C., & Kaetsu, S. T. (2018) · Revista Gestão & Conexões · doi:10.13071/regec.2317-5087.2014.8.1.18874.119-135 · Cited by 1
Önen, V. (2019) · Journal of Business Research - Turk · doi:10.20491/isarder.2019.711 · Cited by 1
Köker, N. E., Maden, D., & Köseoğlu, Ö. (2019) · Istanbul Business Research · doi:10.26650/ibr.2019.48.0013 · Cited by 1
Viral Marketing Adoption among Egyptian Travel Agents: Perceived Benefits and Barriers
Soliman, M. S. A. (2014) · Journal of Association of Arab Universities for Tourism and Hospitality · doi:10.21608/jaauth.2014.57123 · Cited by 1
Mengelola Corporate Crisis Melalui Transformasi Model Stakeholder Relations di Era Digital
Estaswara, H., & Anggraeni, D. (2018) · CoverAge Journal of Strategic Communication · doi:10.35814/coverage.v9i1.1111 · Cited by 1
CORPORATE IMAGE AND CUSTOMER LOYALTY IN THE DENTAL HEALTH SECTOR
Köseoğlu, A. R., & Mutlu, H. M. (2019) · International Scientific Conference ERAZ. Knowledge Based Sustainable Development · doi:10.31410/eraz.2019.41 · Cited by 1
Beier, M., & Früh, S. (2020) · Lecture notes in computer science · doi:10.1007/978-3-030-49570-1_1 · Cited by 1
Toward Successful Social Media Viral Marketing: A Knowledge Management Approach
Abbas, A. A., Badawi, S. S., & Almahdi, M. H. (2021) · Lecture notes in networks and systems · doi:10.1007/978-3-030-69221-6_28 · Cited by 4
Predictors Of Social Networking Sites (SNS) Influence For Restaurant Industry
Dogra, P. (2021) · Türk bilgisayar ve matematik eğitimi dergisi · doi:10.17762/turcomat.v12i5.2130 · Cited by 1
(2021) · Journal of International Business and Management · doi:10.37227/jibm-2021-09-1188 · Cited by 1
El-Naga, M. A. A. (2022) · International Journal of Social Science and Human Research · doi:10.47191/ijsshr/v5-i5-35 · Cited by 2
PREDICTING VIRAL MARKETING PROPAGATING EFFICIENCY WITHIN GIVEN DEADLINE
Yu, L., & Wang, N. (2014) · Journal of the Association for Information Systems · Cited by 1
The new on-line marketing medium: viral marketing. Analysis of the field through two case studies
Salvador, M. S. (2014) · Cited by 1
How Does Buzz Build Brands? Investigating the Link between Word of Mouth and Brand Performance
Baker, A. M. (2022) · Digital Archive @ GSU · doi:10.57709/2097021 · Cited by 1
Study on Diffusion Mechanism of Viral Marketing Based on Social Networking Web Sites.
Ding, H. (2014) · Journal of the Association for Information Systems · Cited by 1
Maximizing Influence Through Information-Overloaded Online Social NetworksPreprint
Sun, A., Cheng, J., & Zeng, D. D. (2010) · SSRN Electronic Journal · doi:10.2139/ssrn.1724853 · Cited by 1
Anonymous Social Networks versus Peer Networks in Restaurant ChoicePreprint
Tiwari, A., & Richards, T. J. (2013) · RePEc: Research Papers in Economics · doi:10.22004/ag.econ.150467 · Cited by 1
The impact of online brand community on electronic word-of-mouth communications
Beirão, B. D. F. M. (2010) · Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT) · Cited by 1
Impact of social media on consumers and firms
de Vries, L. (2015) · University of Groningen research database (University of Groningen / Centre for Information Technology) · Cited by 1
Kobia, C. (2014) · Louisiana State University · doi:10.31390/gradschool_dissertations.326 · Cited by 1
How to use opinion leaders to optimize a marketing campaign - A case study on YouTubePreprint
Tarrab, N., Brenes, J. M. B., & Gabay, T. (2019) · doi:10.31235/osf.io/tgq86 · Cited by 1
How viral marketing can be implemented within Instagram advertising for small business?Preprint
Storozhenko, O. (2019) · doi:10.31235/osf.io/6wb29 · Cited by 1
Sharma, V., & Gupta, A. (2025) · SSRN Electronic Journal · doi:10.2139/ssrn.5802736 · Cited by 1
Wang, T. S. (2008) · ScholarlyCommons (University of Pennsylvania)
Exploring viral phenomenon as an innovative trajectory
Anand, A., & Mathew, M. (2014) · NOT FOUND REPOSITORY (Indian Institute of Science Bangalore)
Humphreys, C. (2013) · Create (Canterbury Christ Church University)
Optimal scheduling of campaigns on on-line forums
Karnik, A. U., & Dayama, P. S. (2015) · IEEE International Conference on Automation Science and Engineering (CASE) · doi:10.1109/coase.2015.7294175
A multi-theoretical framework for social network-based recommendation
Li, X., & Wang, M. (2012)
Production Resource Search Using the Viral Phenomenon: Concept Introduction
Škulj, G., Vrabič, R., Butala, P., & Sluga, A. (2014) · Procedia CIRP · doi:10.1016/j.procir.2014.10.027
Heijden, G. G. (2013) · TU/e Research Portal · doi:10.6100/ir760997
Social commerce : En studie om hur vårt nya sätt att kommunicera förändrar vårt sätt att konsumera
Ericsson, L. B., & Eklöf, S. (2012) · KTH Publication Database DiVA (KTH Royal Institute of Technology)
Mohamed, K., Ahmed, N., Darçın, M., Honda, H., Devaki, V., Balakrishnan, H., Ramaiah, T. S., Ehiobuche, C., Pandey, V., Kaila, R. P., et al. (2013) · International Journal of Research in Commerce and Management
Emotions and Topics in Online WOM: Application of Latent Semantic Analysis
Ahmad, S. N. (2013)
Corso di Laurea magistrale in Economia e Gestione delle Aziende
Milani, R., & Accademico, A. (2013)
Keawsujarit, D., Anuntavoranich, P., Sinthupinyo, S., & Minakan, N. (2013) · Kasetsart Journal of Social Sciences
Social media The influence of social media on marketing
Osinga, T. (2012)
Can you tell why some reviews result more helpful than others
Costabile, M., & Capocasa, L. (2014)
Kontturi, T. (2014) · Jyväskylä University Digital Archive (University of Jyväskylä)
How e-wom contributes to new product adoption. Testing competitive communication strategiesPreprint
Piñero, M. S., & López, M. (2011) · RePEc: Research Papers in Economics
VIRAL MARKETING PROPAGATION ORIENTED TO MARKETING CONTEXT
Li, Q., & Liang, X. (2012)
Revolt at the Age of Web 2.0: Jasmin Revolution “A Case in Point”
Erragcha, N., Jeddi, N., & Zaiem, I. (2012) · Asian Journal of Marketing · doi:10.3923/ajm.2012.16.26
The Effect of Digital Advertising N Twork for Tourism Using Lavij and Steiner Model in Qazvin
Mollaalia, M. (2015) · Singaporean Journal of Business Economics and Management Studies · doi:10.12816/0017729
Looking Ahead to New Product Diffusion
Gatignon, H., Gotteland, D., & Haon, C. (2016) · Palgrave Macmillan UK eBooks · doi:10.1007/978-1-137-57264-6_6
The Effect of Customer Engagement on Customer Co-Creation Value in Virtual Communities
韩, 小. (2016) · Service Science and Management · doi:10.12677/ssem.2016.53010
A multi‐stage ‘infection’ model of stock investors' reaction to new product announcement signal
Hao, F., & Wang, T. (2016) · Mathematical Methods in the Applied Sciences · doi:10.1002/mma.3952
Revealing Hidden Connections in Recommendation NetworksPreprint
Minhano, R., Fernandes, S., & Kamienski, C. (2016) · arXiv (Cornell University) · doi:10.13140/rg.2.1.3917.6083
The sharing economy and Web 2.0 : a consumer perspective
Bazzi, N., & Opie, C. (2016) · KTH Publication Database DiVA (KTH Royal Institute of Technology)
Three Essays on Social Media: the Effect of Motivation, Participation, and Sentiment on Performance
Salehan, M. (2015) · University of North Texas Digital Library (University of North Texas) · doi:10.12794/metadc804892
Viral Marketing via Social Networking Sites
Jayasekera, R., & Παπαδόπουλος, Θ. (2012) · IGI Global eBooks · doi:10.4018/978-1-4666-1598-4.ch024
Social Media as Marketing Information Systems
Karpasitis, C., & Kaniadakis, A. (2015) · Advances in marketing, customer relationship management, and e-services book series · doi:10.4018/978-1-4666-8459-1.ch009
How does Online Engagement Facilitate Social Word-of-Mouth?
Tai, J. C. F., & Wang, K. (2016) · Multidisciplinary International Social Networks Conference (MISNC) · doi:10.1145/2955129.2955185
III Social Media Effects Along The Value Chain – A Narrative Review
Kick, M. (2015) · Springer eBooks · doi:10.1007/978-3-658-08837-8_3
Modeling Networks and Dynamics in Complex Systems: from Nano-Composites to Opinion Formation
Shi, F. (2019) · Carolina Digital Repository (University of North Carolina at Chapel Hill) · doi:10.17615/00qt-j444
An SIR Approach to Modeling Business Interactions in a Marketplace
Beiter, J. R. (2013) · RIT Scholar Works (Rochester Institute of Technology)
Rumour outbreak: The impact of personal characteristics on consumer decision-making
Kobinah, T. (2013) · Research Bank (Australian Catholic University) · doi:10.26199/acu621
Determinants of Brand Recall in Social Networking Sites
Varnalı, K., & Gorgulu, V. (2016) · Advances in marketing, customer relationship management, and e-services book series · doi:10.4018/978-1-5225-1686-6.ch007
Consumer Information Sharing : Understanding Psychological Drivers of Social Transmission
Akpınar, E. (2013) · RePub (Erasmus University Rotterdam)
Psychosocial and Contextual Determinants of Word-of-Mouth Transmission: A Conceptual Framework
Druce, A. E., Dobele, A. R., Camilleri, A. R., & Stavros, C. (2015) · RMIT Research Repository (RMIT University Library)
Managing Risk And Uncertainty In Supply Chains In The Face Of The Current Global Realities
Akalin, G. I. (2016) · UTA ResearchCommons (University of Texas Arlington)
PEER COMMUNICATION IN SOCIAL MEDIA AND EFFECT ON PURCHASE INTENTION
Doyduk, H. B. B., & Yolbulan, E. O. (2017) · Pressacademia · doi:10.17261/pressacademia.2017.735
Brand Moderators of Word of Mouth Conversations and Consumer ConsequencesPreprint
Baker, A. M. (2017) · SSRN Electronic Journal · doi:10.2139/ssrn.2823950
The relationship between Servicescapes and Customer Post Purchase Behaviour
Perrone, A. (2010) · i-manager’s Journal on Management · doi:10.26634/jmgt.4.4.1158
Sulistiyo, T. D., & Jason Augustian, F. (2018) · International Conference on Tourism, Gastronomy, and Tourist Destination (ICTGTD) · doi:10.2991/ictgtd-18.2018.16
Özbay, G., & Sarıışık, M. (2018) · İşletme Bilimi Dergisi · doi:10.22139/jobs.407706
How can Positive WOM Influence the Consumers’ Intention to use Smartphone Applications?
Doan, M., & Johansson, E. (2013) · Epubl LTU
Estudio del comportamiento del consumidor chileno en Pinterest
Collao, A. C. A., Bravo, E. E. C., Miranda, C. V. G., & López, M. (1970) · Redmarka Revista de Marketing Aplicado · doi:10.17979/redma.2018.01.020.4834
Spanish Corpus of Tweets for Marketing.
Navas-Loro, M., Rodrı́guez-Doncel, V., Santana-Pérez, I., Fernández-Izquierdo, A., & Sánchez, A. (2018)
Stumpf, C. (2018) · Publication Server of Kaiserslautern University of Technology (Kaiserslautern University of Technology)
Digital Behavior Change Interventions
Messer, D. W., Shanholtz, C. E., & Chowdhury, A. (2018) · Advances in human and social aspects of technology book series · doi:10.4018/978-1-5225-7128-5.ch008
An Exploratory Study on Children’s Word-of-Mouth Communication
Barbosa, B., & Brito, P. Q. (2019) · Developments in marketing science: proceedings of the Academy of Marketing Science · doi:10.1007/978-3-030-02568-7_253
Elements of a design theory of nano-viral messages: a case study of #solar nanovirals
Flor, N. V. (2019) · Journal of Information Technology Case and Application Research · doi:10.1080/15228053.2019.1627717
Intenção de uso dos serviços de autoatendimento em telefonia celular
da Costa, T. M., Ferreira, J. B., de Freitas, A. S., Rodrigues, J. W., & Leão, F. (2019) · Revista de Administração da UFSM · doi:10.5902/1983465922122
Pembentukan Citra Merek Minimarket Melalui Viral Marketing (Studi Kasus Pada Minimarket 212)
Putri, Y. H., Yunita, D., & Rosa, A. (2019) · FALAH Jurnal Ekonomi Syariah · doi:10.22219/jes.v4i2.9874
Metadata
- Authors
- De Bruyn, A., & Lilien, G. L.
- Affiliations
- Pennsylvania State University (US)
- Venue
- International Journal of Research in Marketing
- Publisher
- Elsevier BV
- Published
- 2008-09
- Volume
- 25
- Issue
- 3
- Pages
- 151-163
- ISSN
- 0167-8116 (ISSN-L)
- OpenAlex
- W2139599676
- Cited by
- 906
- References
- 71
- Citations by year
- 2026: 7 · 2025: 34 · 2024: 35 · 2023: 40 · 2022: 50 · 2021: 48 · 2020: 62 · 2019: 73 · 2018: 63 · 2017: 64 · 2016: 81 · 2015: 76 · 2014: 81 · 2013: 76 · 2012: 50
- FWCI
- 70.79
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- International Journal of Research in Marketing (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Digital Marketing and Social Media
- Physical Sciences › Physics and Astronomy › Statistical and Nonlinear Physics › Complex Network Analysis Techniques
- Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
- Keywords
- word-of-mouth influence, viral marketing, unsolicited email, purchase decision, social tie strength, demographic similarity, digital marketing, real-time data acquisition
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review