The DOI matches its Crossref record; 74 of the 74 references it cites were found in a registry or an index.
A multi-stage model of word-of-mouth influence through viral marketing
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Metadata
- Authors
- De Bruyn, A., & Lilien, G. L.
- Affiliations
- Pennsylvania State University (US)
- Venue
- International Journal of Research in Marketing
- Publisher
- Elsevier BV
- Published
- 2008-09
- Volume
- 25
- Issue
- 3
- Pages
- 151-163
- ISSN
- 0167-8116 (ISSN-L)
- OpenAlex
- W2139599676
- Cited by
- 906
- References
- 71
- Citations by year
- 2026: 7 · 2025: 34 · 2024: 35 · 2023: 40 · 2022: 50 · 2021: 48 · 2020: 62 · 2019: 73 · 2018: 63 · 2017: 64 · 2016: 81 · 2015: 76 · 2014: 81 · 2013: 76 · 2012: 50
- FWCI
- 70.79
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- International Journal of Research in Marketing (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Digital Marketing and Social Media
- Physical Sciences › Physics and Astronomy › Statistical and Nonlinear Physics › Complex Network Analysis Techniques
- Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
- Keywords
- word-of-mouth influence, viral marketing, unsolicited email, purchase decision, social tie strength, demographic similarity, digital marketing, real-time data acquisition
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