The DOI matches its Crossref record; 96 of the 97 references it cites were found in a registry or an index.
Generating global brand equity through corporate social responsibility to key stakeholders
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“A company's CSR engagement is regarded as an effective marketing strategy to establish a trustful relationship between a company and its consumers [12].”
From Corporate Brand Trust as a Mediator in the Relationship between Consumer Perception of CSR, Corporate Hypocrisy, and Corporate Reputation (2015) · cites this paper as [12]
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Citations
Cites
Firm Resources and Sustained Competitive Advantage
Barney, J. (1991) · Journal of Management · doi:10.1177/014920639101700108 · Cited by 48,334
Firm resources and sustained competitive advantage
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A resource‐based view of the firm
Wernerfelt, B. (1984) · Strategic Management Journal · doi:10.1002/smj.4250050207 · Cited by 25,635
The commitment-trust theory of relationship marketing
Morgan, R. M., & Hunt, S. D. (1994) · Journal of Marketing · doi:10.1177/002224299405800302 · Cited by 22,355
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
Keller, K. L. (1993) · Journal of Marketing · doi:10.2307/1252054 · Cited by 14,763
External Control of Organizations: Resource Dependence Perspective
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A Stakeholder Framework for Analyzing and Evaluating Corporate Social Performance
Clarkson, M. B. E. (1995) · Academy of Management Review · doi:10.5465/amr.1995.9503271994 · Cited by 8,412
Asset Stock Accumulation and Sustainability of Competitive Advantage
Dierickx, I., & Cool, K. (1989) · Management Science · doi:10.1287/mnsc.35.12.1504 · Cited by 8,353
The Strength of Weak Ties: A Network Theory Revisited
Granovetter, M. (1983) · Sociological Theory · doi:10.2307/202051 · Cited by 8,263
Corporate Social and Financial Performance: A Meta-Analysis
Orlitzky, M., Schmidt, F. L., & Rynes, S. L. (2003) · Organization Studies · doi:10.1177/0170840603024003910 · Cited by 7,641
Research works printed but not linked: 4
- Keller, 2003, The brand value chain: Optimizing strategic and financial performance, Marketing Management, 26
- Manakkalathil, 1995, Corporate social responsibility in a globalizing market, S.A.M. Advanced Management Journal, 60, 29
- Ritson, 2010, Negative brand equity's death sentence, Marketing Week, 54
- Verhoef, 2010, Klantprestaties van Nederlandse Banken, Economische Statistische Berichten, 95, 262
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Hur, W.-M., Kim, H., & Woo, J. (2014) · Journal of Business Ethics · doi:10.1007/s10551-013-1910-0 · Cited by 538
Green Claims and Message Frames: How Green New Products Change Brand Attitude
Olsen, M. C., Slotegraaf, R. J., & Chandukala, S. R. (2014) · Journal of Marketing · doi:10.1509/jm.13.0387 · Cited by 554
Nizam, E., Ng, A., Dewandaru, G., Nagayev, R., & Nkoba, M. A. (2019) · Journal of Multinational Financial Management · doi:10.1016/j.mulfin.2019.01.002 · Cited by 466
Corporate Social Responsibility as a Strategic Shield Against Costs of Earnings Management Practices
Martínez‐Ferrero, J., Banerjee, S., & Sánchez, I. (2014) · Journal of Business Ethics · doi:10.1007/s10551-014-2399-x · Cited by 305
Liu, M. T., Wong, I. A., Shi, G. J., Chu, R., & Brock, J. L. (2014) · Journal of Services Marketing · doi:10.1108/jsm-09-2012-0171 · Cited by 300
Metadata
- Authors
- Torres, A., Bijmolt, T. H. A., Tribó, J. A., & Verhoef, P.
- Affiliations
- Universitat Pompeu Fabra (ES)
- University of Groningen (NL)
- Universidad Carlos III de Madrid (ES)
- Corresponding author
- Torres, Anna
- Venue
- International Journal of Research in Marketing
- Publisher
- Elsevier BV
- Published
- 2012-03
- Volume
- 29
- Issue
- 1
- Pages
- 13-24
- ISSN
- 0167-8116 (ISSN-L)
- OpenAlex
- W2166450385
- Cited by
- 323
- References
- 97
- Citations by year
- 2026: 12 · 2025: 24 · 2024: 15 · 2023: 20 · 2022: 18 · 2021: 28 · 2020: 37 · 2019: 31 · 2018: 26 · 2017: 26 · 2016: 22 · 2015: 31 · 2014: 19 · 2013: 8 · 2012: 4
- FWCI
- 59.04
- Type
- journal article
- Language
- en
- Open access
- bronze
- doi.org
- Locations
- International Journal of Research in Marketing (publishedVersion)
- LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Científicas) (acceptedVersion, other-oa)
- RePEc: Research Papers in Economics (submittedVersion)
- Repositori digital de la UPF (Universitat Pompeu Fabra) (submittedVersion, cc-by-nc-nd)
- SSRN Electronic Journal (submittedVersion)
- e-Archivo (Carlos III University of Madrid) (submittedVersion, other-oa)
- e-Archivo (Carlos III University of Madrid) (submittedVersion, cc-by-nc-nd)
- University of Groningen research database (University of Groningen / Centre for Information Technology) (submittedVersion, other-oa)
- RECERCAT (Consorci de Serveis Universitaris de Catalunya) (submittedVersion, other-oa)
- University of Groningen research database (University of Groningen / Centre for Information Technology) (submittedVersion)
- Funders
- Ministerio de Ciencia y Tecnología
- Topics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Corporate Social Responsibility Reporting
- Social Sciences › Business, Management and Accounting › Strategy and Management › Corporate Identity and Reputation
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
- Keywords
- corporate social responsibility, stakeholder relations, customer satisfaction, shareholder relations, employee relations, supplier relationships, global brands, brand value
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