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Generating global brand equity through corporate social responsibility to key stakeholders
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“A company's CSR engagement is regarded as an effective marketing strategy to establish a trustful relationship between a company and its consumers [12].”
From Corporate Brand Trust as a Mediator in the Relationship between Consumer Perception of CSR, Corporate Hypocrisy, and Corporate Reputation (2015) · cites this paper as [12]
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Metadata
- Authors
- Torres, A., Bijmolt, T. H. A., Tribó, J. A., & Verhoef, P.
- Affiliations
- Universitat Pompeu Fabra (ES)
- University of Groningen (NL)
- Universidad Carlos III de Madrid (ES)
- Corresponding author
- Torres, Anna
- Venue
- International Journal of Research in Marketing
- Publisher
- Elsevier BV
- Published
- 2012-03
- Volume
- 29
- Issue
- 1
- Pages
- 13-24
- ISSN
- 0167-8116 (ISSN-L)
- OpenAlex
- W2166450385
- Cited by
- 323
- References
- 97
- Citations by year
- 2026: 12 · 2025: 24 · 2024: 15 · 2023: 20 · 2022: 18 · 2021: 28 · 2020: 37 · 2019: 31 · 2018: 26 · 2017: 26 · 2016: 22 · 2015: 31 · 2014: 19 · 2013: 8 · 2012: 4
- FWCI
- 59.04
- Type
- journal article
- Language
- en
- Open access
- bronze
- doi.org
- Locations
- International Journal of Research in Marketing (publishedVersion)
- LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Científicas) (acceptedVersion, other-oa)
- RePEc: Research Papers in Economics (submittedVersion)
- Repositori digital de la UPF (Universitat Pompeu Fabra) (submittedVersion, cc-by-nc-nd)
- SSRN Electronic Journal (submittedVersion)
- e-Archivo (Carlos III University of Madrid) (submittedVersion, other-oa)
- e-Archivo (Carlos III University of Madrid) (submittedVersion, cc-by-nc-nd)
- University of Groningen research database (University of Groningen / Centre for Information Technology) (submittedVersion, other-oa)
- RECERCAT (Consorci de Serveis Universitaris de Catalunya) (submittedVersion, other-oa)
- University of Groningen research database (University of Groningen / Centre for Information Technology) (submittedVersion)
- Funders
- Ministerio de Ciencia y Tecnología
- Topics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Corporate Social Responsibility Reporting
- Social Sciences › Business, Management and Accounting › Strategy and Management › Corporate Identity and Reputation
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
- Keywords
- corporate social responsibility, stakeholder relations, customer satisfaction, shareholder relations, employee relations, supplier relationships, global brands, brand value
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