Cited by 323Corporate Social Responsibility ReportingCorporate Identity and ReputationConsumer Behavior in Brand Consumption and Identification

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Generating global brand equity through corporate social responsibility to key stakeholders

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Torres, Anna, Bijmolt, Tammo H.A., Tribó, Josep A., Verhoef, Peter·2012·International Journal of Research in Marketing

DOI 10.1016/j.ijresmar.2011.10.002

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Authors: Torres, A., Bijmolt, T. H. A., Tribó, J. A., & Verhoef, P.
Affiliations: Universitat Pompeu Fabra (ES)
University of Groningen (NL)
Universidad Carlos III de Madrid (ES)
Corresponding author: Torres, Anna
ORCID: Torres, Anna
Bijmolt, Tammo H.A.
Tribó, Josep A.
Verhoef, Peter
Venue: International Journal of Research in Marketing
Publisher: Elsevier BV
Published: 2012-03
Volume: 29
Issue: 1
Pages: 13-24
ISSN: 0167-8116 (ISSN-L)
DOI: 10.1016/j.ijresmar.2011.10.002
OpenAlex: W2166450385
Cited by: 323
References: 97
Citations by year: 2026: 12 · 2025: 24 · 2024: 15 · 2023: 20 · 2022: 18 · 2021: 28 · 2020: 37 · 2019: 31 · 2018: 26 · 2017: 26 · 2016: 22 · 2015: 31 · 2014: 19 · 2013: 8 · 2012: 4
FWCI: 59.04
Type: journal article
Language: en
Open access: bronze
doi.org
Licence: www.elsevier.com/tdm/userlicense/1.0/ (tdm)
Locations: International Journal of Research in Marketing (publishedVersion)
LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Científicas) (acceptedVersion, other-oa)
RePEc: Research Papers in Economics (submittedVersion)
Repositori digital de la UPF (Universitat Pompeu Fabra) (submittedVersion, cc-by-nc-nd)
SSRN Electronic Journal (submittedVersion)
e-Archivo (Carlos III University of Madrid) (submittedVersion, other-oa)
e-Archivo (Carlos III University of Madrid) (submittedVersion, cc-by-nc-nd)
University of Groningen research database (University of Groningen / Centre for Information Technology) (submittedVersion, other-oa)
RECERCAT (Consorci de Serveis Universitaris de Catalunya) (submittedVersion, other-oa)
University of Groningen research database (University of Groningen / Centre for Information Technology) (submittedVersion)
Funders: Ministerio de Ciencia y Tecnología
Topics: Social Sciences › Business, Management and Accounting › Strategy and Management › Corporate Social Responsibility Reporting
Social Sciences › Business, Management and Accounting › Strategy and Management › Corporate Identity and Reputation
Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
Keywords: corporate social responsibility, stakeholder relations, customer satisfaction, shareholder relations, employee relations, supplier relationships, global brands, brand value

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