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Cited by 273

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Value co-creation between firms and customers: The role of big data-based cooperative assets

Open access
Xie, Kang, Wu, Yao, Xiao, Jinghua, Hu, Qing·2016·Information & Management
DOI 10.1016/j.im.2016.06.003
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Abstract

To better understand how big data interconnects firms and customers in promoting value co-creation, we propose a theoretical framework of big data-based cooperative assets based on evidence of multiple case studies. We identify four types of big data resources and four types of associated digital platforms, and we explore how firms develop the cooperative assets by transforming big data resources via the theoretical lens of service-dominant logic. This study offers a new theoretical perspective on value co-creation and an alternative competitive strategy in the era of big data for firms.

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Cited by

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Metadata

Authors
Xie, K., Wu, Y., Xiao, J., & Hu, Q.
Venue
Information & Management
Publisher
Elsevier BV
Published
2016-12
Volume
53
Issue
8
Pages
1034-1048
ISSN
0378-7206 (ISSN-L)
DOI
10.1016/j.im.2016.06.003
OpenAlex
W2431181726
Cited by
273
References
11
FWCI
41.05
Type
journal article
Language
en
Open access
hybrid
Licence
Funders
National Natural Science Foundation of China (71371198)

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