Stakeholder theory and practice in Europe and North America: The key to success lies in a marketing approach
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Value is created by and exchanged within the whole stakeholder network, which inherently constitutes a marketing issue.
“Value is created by and exchanged within the whole stakeholder network, which inherently constitutes a marketing issue (Bagozzi 1975;Jurgens et al. 2010).”
From Stakeholder marketing: theoretical foundations and required capabilities (2015) · cites this paper as Jurgens et al. 2010
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- Authors
- Jurgens, M., Berthon, P., Papania, L., & Shabbir, H. A.
- Affiliations
- Bentley University (US)
- Simon Fraser University (CA)
- University of Leeds (GB)
- Corresponding author
- Papania, Lisa
- Venue
- Industrial Marketing Management
- Publisher
- Elsevier BV
- Published
- 2010-07
- Volume
- 39
- Issue
- 5
- Pages
- 769-775
- ISSN
- 0019-8501 (ISSN-L)
- OpenAlex
- W1966105936
- Cited by
- 39
- References
- 58
- Citations by year
- 2026: 1 · 2024: 4 · 2023: 6 · 2022: 5 · 2021: 1 · 2020: 6 · 2019: 2 · 2017: 1 · 2016: 1 · 2015: 4 · 2014: 2 · 2013: 3 · 2012: 1
- FWCI
- 5.27
- Type
- journal article
- Language
- en
- Open access
- Licence
- Locations
- Industrial Marketing Management (publishedVersion)
- Repository@Hull (Worktribe) (University of Hull) (submittedVersion, cc-by)
- Repository@Hull (Worktribe) (University of Hull) (submittedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Corporate Social Responsibility Reporting
- Social Sciences › Business, Management and Accounting › Strategy and Management › Corporate Identity and Reputation
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Corporate Social Responsibility and Sustainability
- Keywords
- stakeholder theory, stakeholder relations, corporate reputation, cross-cultural comparison, B2B marketing, corporate social responsibility
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