Cited by 39Corporate Social Responsibility ReportingCorporate Identity and ReputationCorporate Social Responsibility and Sustainability

Stakeholder theory and practice in Europe and North America: The key to success lies in a marketing approach

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Jurgens, Michele, Berthon, Pierre, Papania, Lisa, Shabbir, Haseeb Ahmed·2010·Industrial Marketing Management

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Crossref · 10.1016/j.indmarman.2010.02.016

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  • Value is created by and exchanged within the whole stakeholder network, which inherently constitutes a marketing issue.

    “Value is created by and exchanged within the whole stakeholder network, which inherently constitutes a marketing issue (Bagozzi 1975;Jurgens et al. 2010).”

    From Stakeholder marketing: theoretical foundations and required capabilities (2015) · cites this paper as Jurgens et al. 2010

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Authors
Jurgens, M., Berthon, P., Papania, L., & Shabbir, H. A.
Affiliations
  • Bentley University (US)
  • Simon Fraser University (CA)
  • University of Leeds (GB)
Corresponding author
Papania, Lisa
Venue
Industrial Marketing Management
Publisher
Elsevier BV
Published
2010-07
Volume
39
Issue
5
Pages
769-775
ISSN
0019-8501 (ISSN-L)
OpenAlex
W1966105936
Cited by
39
References
58
Citations by year
2026: 1 · 2024: 4 · 2023: 6 · 2022: 5 · 2021: 1 · 2020: 6 · 2019: 2 · 2017: 1 · 2016: 1 · 2015: 4 · 2014: 2 · 2013: 3 · 2012: 1
FWCI
5.27
Type
journal article
Language
en
Locations
  • Industrial Marketing Management (publishedVersion)
  • Repository@Hull (Worktribe) (University of Hull) (submittedVersion, cc-by)
  • Repository@Hull (Worktribe) (University of Hull) (submittedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Strategy and Management › Corporate Social Responsibility Reporting
  • Social Sciences › Business, Management and Accounting › Strategy and Management › Corporate Identity and Reputation
  • Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Corporate Social Responsibility and Sustainability
Keywords
stakeholder theory, stakeholder relations, corporate reputation, cross-cultural comparison, B2B marketing, corporate social responsibility

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