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Cited by 274

The DOI matches its Crossref record; 49 of the 49 references it cites were found in a registry or an index.

Two-sided Internet platforms: A business model lifecycle perspective

Open access
Muzellec, Laurent, Ronteau, Sébastien, Lambkin, Mary·2015·Industrial Marketing Management
DOI 10.1016/j.indmarman.2015.02.012
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Abstract

Abstract Multi-sided platforms bring together two or more distinct but interdependent groups of customers, normally described as B2B and B2C. Two-sided platforms have proliferated rapidly with the Internet and this has led to the development of new business models to monetize innovative value propositions in online markets. This paper puts forward a model of the evolution of the marketing strategies and business models of two-sided Internet businesses. In this model, Internet intermediaries are visualized as resource integrators, involving consumers and business partners in a process of co-creation of value—an integrated, two-sided business model. An analysis of five early stage Internet ventures reveals that the business models of these Internet ventures show a clear pattern of evolution from inception to maturity, from B2C towards B2B, and ultimately to an integrated combination (B2B&C and B2C&B). This is primarily due to a shift in the relative influence of different business stakeholders, identified as change agents in the context of the business modeling of two-sided Internet platforms.

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Metadata

Authors
Muzellec, L., Ronteau, S., & Lambkin, M.
Venue
Industrial Marketing Management
Publisher
Elsevier BV
Published
2015-02
Volume
45
Pages
139-150
ISSN
0019-8501 (ISSN-L)
DOI
10.1016/j.indmarman.2015.02.012
OpenAlex
W2035627929
Cited by
274
References
49
FWCI
35.56
Type
journal article
Language
en
Open access
green

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CoChat. (2026). Citation check: Two-sided Internet platforms: A business model lifecycle perspective. https://app.cochat.ai/papers/10.1016/j.indmarman.2015.02.012
The paper
Muzellec, L., Ronteau, S., & Lambkin, M. (2015). Two-sided Internet platforms: A business model lifecycle perspective. Industrial Marketing Management. https://doi.org/10.1016/j.indmarman.2015.02.012

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.