Online Personal Branding: Processes, Challenges, and Implications

Cited by (507)

Items 101–200 of 507

1. Addressing Online Behavioral Advertising and Privacy Implications: A Comparison of Passive Versus Active Learning Approaches
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2. When customers are willing to disclose information in the insurance industry: A multi-group analysis comparing ten countries
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3. Wellness branding: insights into how American and Finnish consumers use wellness as a means of self-branding
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4. Data loop of media and audience
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5. Las estrategias de los periodistas para la construcción de marca personal en Twitter: posicionamiento, curación de contenidos, personalización y especialización
   Amparo López-Meri, Andreu Casero-Ripollés · 2016 · Revista Mediterránea de Comunicación
6. Los niños como creadores de contenido en YouTube e Instagram.
   Erika Fernández-Gómez, Jessica Fernández Vázquez, Beatriz Feijóo · 2022 · Revista ICONO14
7. Commercial aspects of personal branding of athletes on social networks
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8. Chinese entrepreneurs’ experience of social media marketing: perception, strategy and challenge
   Huan Chen, Dalong Ma, Ruowen Wang · 2021 · Journal of Research in Marketing and Entrepreneurship
9. The impact of influencers on brand social network growth: Insights from new product launch events on Twitter
   Elisabetta Benevento, Davide Aloini, Paolo Roma, Davide Bellino · 2024 · Journal of Business Research
10. When Does Collaborating With Green Influencers Backfire? An Experimental Analysis of how Authenticity Components Shape Consumer Reactions to Sponsored Content
    Gaia Giambastiani, Stefano Romito, Clodia Vurro · 2025 · Business Strategy and the Environment
11. The business of blogging: Effective approaches of women food bloggers
    Elzbieta Lepkowska‐White, Emily Kortright · 2017 · Journal of Foodservice Business Research
12. Employer-oriented personal branding: methods and skills for Indian business school students
    Shweta Kushal, Rajendra V. Nargundkar · 2020 · Higher Education Skills and Work-based Learning
13. Indicadores de influencia de los políticos españoles en Twitter. Un análisis en el marco de las elecciones en Cataluña
    Concha Pérez Curiel, Mar García-Gordillo · 2020 · Estudios sobre el Mensaje Periodístico
14. Leaders' personal branding and communication on professional social media platforms: motivations, processes, and outcomes
    Dominyka Venciūtė, Cen April Yue, Patrick D. Thelen · 2023 · Journal of Brand Management
15. How can I signal my quality to emerge from the crowd? A study in the crowdsourcing context
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16. An incoming threat: the influence of automation potential on job insecurity
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17. Understanding how narrative attributes of sponsored food vlog affect viewers' engagement: Evidence from Egypt
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18. Athlete brand identity, image and congruence: a systematic literature review
    Annika Linsner, Popi Sotiriadou, Brad Hill, Kirstin Hallmann · 2021 · International Journal of Sport Management and Marketing
19. In the borderland between personal and corporate brands – the case of professional bloggers
    Christofer Pihl · 2013 · Journal of Global Fashion Marketing
20. Consumers’ motivation to interact in virtual food communities – The importance of self-presentation and learning
    Lina Jacobsen, Ana Alina Tudoran, Liisa Lähteenmäki · 2017 · Food Quality and Preference
21. The effect of the CEO media coverage on corporate brand equity: evidence from Poland
    Anna Maria Górska, Grzegorz Mazurek · 2021 · Oeconomia Copernicana
22. VOYEURISM AND EXHIBITIONISM AS GRATIFICATIONS FROM PROSUMING SOCIAL NETWORKING SITES
    Matti Mäntymäki, A.K.M. Najmul Islam · 2014 · Journal of the Association for Information Systems
23. What determines the effectiveness of social media influencer marketing? An fsQCA-based study of influencer characteristics and content features’ configurational effects
    Caiyuan Ma, Billy Wei Wang, Lingqi Dai, Xinya Guan, Zhilin Yang · 2024 · Journal of Business Research
24. Online Hosts’ Storytelling Strategies: A Narrative Analysis of Mindfulness-Themed Airbnb Online Experiences
    Yue (Darcy) Lu, Yao‐Chin Wang · 2024 · Journal of Travel Research
25. Let’s play on Facebook: using sentiment analysis and social media metrics to measure the success of YouTube gamers’ post types
    Flora Poecze, Claus Ebster, Christine Strauß · 2019 · Personal and Ubiquitous Computing
26. The hybrid authenticity of virtual pilgrimage
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27. The Human Brand: A systematic literature review and research agenda
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28. Toward maximization of peer-to-peer accommodation hosts’ competitive productivity (CP)
    Sung in Kim, Jaewook Kim, Yoon Koh, John T. Bowen · 2021 · International Journal of Contemporary Hospitality Management
29. Research Domain Criteria as Psychiatric Nosology
    Faisal Akram, James J. Giordano · 2017 · Cambridge Quarterly of Healthcare Ethics
30. THE ROLE OF PERSONAL BRAND ON CONSUMER BEHAVIOUR IN TOURISM CONTEXTS: THE CASE OF MADEIRA
    Bruno Barbosa Sousa, Sónia Rodrigues · 2019 · ENLIGHTENING TOURISM A PATHMAKING JOURNAL
31. Influencia de agendas y estudio de framing en el marco electoral del Procés de Cataluña
    Concha Pérez Curiel, Gloria Jiménez-Marín, Irene García Medina · 2020 · Revista Latina de Comunicación Social
32. Non-Technical Skills for IT Professionals in the landscape of Social Media
    Katryna M. Johnson · 2015 · American Journal of Business and Management
33. Identity-making: A Multimodal Approach for Researching Identity in Social Media
    Jo Orsatti, Kai Riemer · 2015 · Journal of the Association for Information Systems
34. Exploring the motivation of affect management in fostering social media engagement and related insights for branding
    Fathima Zahara Saleem, Oriol Iglesias · 2019 · Internet Research
35. Understanding Social Comparison Dynamics on Social Media: A Qualitative Examination of Individual and Platform Characteristics
    Maud Derbaix, Alexandra Masciantonio, Laurie Balbo, Aurély Lao, Sandra Camus, Salma Idrissi Tafraouti, David Bourguignon · 2025 · Psychology and Marketing
36. How Social Media Shape Identities and Discourses in Professional Digital Settings: Self-Communication or Self-Branding?
    Sandra Petroni · 2018 · Springer eBooks
37. Sosyal Medya Fenomeni ve Marka İşbirliği: İşbirliği Paylaşımlarına İlişkin Instagram Kullanıcı Yorumları Üzerinden Bir Değerlendirme
    Derya Gül Ünlü, Burcu Zeybek · 2020 · AJIT-e Online Academic Journal of Information Technology
38. The role of human brands in consumer attitude formation: Anthropomorphized messages and brand authenticity
    Hee-Eun Han, Ge-Qi Cui, Chang‐Hyun Jin · 2021 · Cogent Business & Management
39. El uso de Instagram por niños youtubers: gestión de la marca personal, autopromoción y contenidos publicitarios
    Erika Fernández-Gómez, Romina Caluori Funes, Begoña Miguel San Emeterio, Beatriz Feijóo · 2021 · Estudios sobre el Mensaje Periodístico
40. Building Personal Brands with Digital Storytelling ePortfolios.
    Beata Jones, Carrie Shively Leverenz · 2017 · International Journal of ePortfolio
41. Tacit Knowledge Sharing and Personal Branding. How to Derive Innovation From Project Teams
    Wioleta Kucharska, Jakub Dąbrowski · 2016 · SSRN Electronic Journal
42. English language teacher identity construction on Instagram: A looking-glass self theory perspective
    Hassan Nejadghanbar, Mehdi Shaahdadi · 2025 · System
43. The Intersection of Social Presence and Impression Management in Online Learning Environments
    Eveline Houtman, Alexandra Makos, Heather-Lynne Meacock · 2014 · E-Learning and Digital Media
44. Blurred reputations: Managing professional and private information online
    Frances Ryan, Peter Cruickshank, Hazel Hall, Alistair Lawson · 2018 · Journal of Librarianship and Information Science
45. Positioning a Personal Political Brand on YouTube with Points of Different Visual Storytelling
    Vagia Mochla, Georgios Tsourvakas, Maro Vlachopoulou · 2023 · Journal of Political Marketing
46. “What if my mum sees it?”
    Ben L. Marder, Avi Shankar, David Houghton, Adam Joinson · 2017 · Information Technology and People
47. I Like Their Autonomy and Closeness to Me: Uncovering the Perceived Appeal of Social-Media Influencers
    Yu-Ling Chou, Hsuan-Jen Lee, Jie Tsai, En-Chi Liang, Yung-Ju Chang · 2023 · CHI Conference on Human Factors in Computing Systems
48. The Role and Impact of Social Media Influencers
    2023 · Information Sciences Letters
49. The Rhetoric of Innovation in Non-Tech Personal Branding: Utilizing Tech Buzzwords as a Strategy for Political Messaging
    Itzhak Mashiah · 2024 · Political Studies Review
50. Research Gap in Personal Branding: Understanding and Quantifying Personal Branding by Developing a Standardized Framework for Personal Brand Equity Measurement
    Péter Szántó, Árpád Papp-Váry, László Radácsi · 2025 · Administrative Sciences
51. Is Fitspiration Truly an Inspiration? Relationships between Fitspiration, Exercise, and Body Image
    Anna Bowles, Shana M. Walsh, Thomas André · 2021 · Health Behavior Research
52. Impact of Personal Branding on the Development of Professional Careers of Managers
    Małgorzata Katarzyna Smolarek, Joanna Dzieńdziora · 2022 · EUROPEAN RESEARCH STUDIES JOURNAL
53. Journalistic expertise: A communicative approach
    Serena Carpenter, Duygu Kanver · 2017 · Communication and the Public
54. Emoji marketing: Toward a theory of brand paralinguistics
    Jacob Almaguer, Reto Felix, Colleen M. Harmeling · 2024 · International Journal of Research in Marketing
55. Dramaturgical perspective of online personal branding
    Manel Khedher · 2013 · World Congress on Computer and Information Technology (WCCIT)
56. To engage or not: how does concern for personal brand impact consumers’ Social Media Engagement Behaviour (SMEB)?
    Xiang Ying Mei, Andrea Brataas, Robin Alexander Stothers · 2022 · Journal of Strategic Marketing
57. An Empirical Investigation on Influencer Marketing: the Impact of Content-related, Follower-related and Influencer-related Factors on Consumers’ Purchase Intentions
    Sarra Daimi, Aslı Tolunay · 2021 · Istanbul Management Journal
58. Examining Sojourners as Visual Influencers in VFR (Visiting Friends and Relatives) Tourism: A Rhetorical Analysis of User-Generated Images
    Marlini Bakri, Jayne Krisjanous, James Richard · 2022 · Journal of Travel Research
59. Professional Personal Branding:
    Sarah F. van der Land, Lotte M. Willemsen, B.G.E. Wilton · 2016 · Lecture notes in computer science
60. Commodification as a Part of Marketization
    Russell W. Belk · 2020 · Springer eBooks
61. Privacy for Personal Neuroinformatics
    Arkadiusz Stopczynski, Dazza Greenwood, Lars Kai Hansen, Alex Pentland · 2014 · SSRN Electronic Journal
62. Personal Branding—A New Competency in the Era of the Network Economy. Corporate Brand Performance Implications
    Wioleta Kucharska · 2018 · Ecoproduction
63. THE LINKEDIN EFFECT: BUILDING PERSONAL BRANDS, ENHANCING SELF-ESTEEM AND JOB SEARCH BEHAVIORS FOR THE NEXT GENERATION
    Christopher Leo, Timothy Halloran, Carlos Valdéz, Ioanna Martinou, Leslie Connell, Jennifer C. Morin · 2024 · Marketing Education Review
64. Digital influencers in different cultural contexts: effects of authenticity and value perceptions
    Mahesh Gadekar, Mbaye Fall Diallo, Victoria‐Sophie Osburg · 2024 · Internet Research
65. Soft skills, stories, and self-reflection: Applied digital storytelling for self-branding
    Leah Henrickson, William Jephcote, Rhys Comissiong · 2022 · Convergence The International Journal of Research into New Media Technologies
66. Analisis Pemilihan Social Media Influencer Instagram pada Generasi Y dan Generasi Z di Bandung
    Felicia Abednego, Chandra Kuswoyo, Cen Lu, Graciela Ervina Wijaya · 2021 · JRB-Jurnal Riset Bisnis
67. Showcase of learning
    Reinhard Bauer, Peter Baumgartner · 2011 · European Conference on Pattern Languages of Programs
68. E-Satisfaction and E-Loyalty
    Gyaneshwar Singh Kushwaha, Mukesh Kaushal · 2016 · International Journal of Online Marketing
69. The Power of Personal Values and Cultural Competence towards Personal Branding of Employees
    Rusman Frendika, Ernie Tisnawati Sule, Maman Kusman, Joeliaty · 2018 · Academy of strategic management journal/Academy of Strategic Management journal
70. The Use of Social Media in Staffing
    Daly Vaughn, Nicole Petersen, Carter Gibson · 2019 · Cambridge University Press eBooks
71. On standing out and fitting in
    Russell W. Belk · 2019 · Journal of Global Fashion Marketing
72. Political influencers/leaders on Twitter. An analysis of the Spanish digital and media agendas in the context of the Catalan elections of 21 December 2017
    Concha Pérez Curiel · 2020 · KOME
73. Self as Brand and Brand as Self: A 2x2 Dimension Conceptual Model of Self-Branding in the Digital Economy
    Lingshu Hu · 2021 · Journal of Internet Commerce
74. Social media, personal branding, and the hypoesthesia of communication corruption
    Bambang Sukma Wijaya, Asri Annisa Nasution · 2022 · Cogent Arts and Humanities
75. To Shave or Not to Shave?
    Sarah F. van der Land, Daan G. Muntinga · 2014 · Lecture notes in computer science
76. Non-Technical Skills for IT Professionals in the landscape of Social Media
    Katryna M. Johnson · 2015 · American Journal of Business and Management
77. Beauty and the Brand: A Digital Ethnography of Social Capital and Authenticity of Digital Beauty Influencers through Monetization Activities on YouTube
    Hannah R. Gnegy · 2017
78. Personal branding strategies in online hashtag communities: the case of #AcademicTwitter
    Lina Gomez-Vasquez, Laila Forstmane, Carolina Ozi Dias Da Silva, Enilda Romero‐Hall · 2024 · Research in Learning Technology
79. “Net” value co-creation: The effect of interactions on consumer citizenship behavior in online travel communities
    Biyu Guan, Haiquan Chen, Yunhao Liu, Rui Liu, Ailing Wu · 2022 · Frontiers in Psychology
80. Athlete Brand Congruence as a Measure to Evaluate Brand Identity and Image Fit
    Popi Sotiriadou, Annika Linsner, Kirstin Hallmann, Brad Hill · 2024 · Australasian Marketing Journal (AMJ)
81. Kişisel Marka ve Kişisel Markalaşma: Bir Literatür Çalışması
    Emet GÜREL, Eda Arslan · 2020 · ODÜ Sosyal Bilimler Araştırmaları Dergisi (ODÜSOBİAD)
82. LET’S GET PERSONAL: USING SWOT AND FAB AS THE FOUNDATION TO DEVELOP STUDENTS’ PERSONAL BRANDS
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83. Effects of Knowledge Anxiety and Cognitive Processing Bias on Brand Avoidance during COVID-19: The Mediating Role of Attachment Anxiety and Herd Mentality
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84. Institutional Constraints and Changing Routines: Sports Journalists Tweet the Daytona 500
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85. Unleash Your Brand! Using Social Media as a Marketing Tool in Academia
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86. ‘Brazil must be a country for entrepreneurs and workers, not scoundrels’: Personal branding mechanisms underpinning CEO activism
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87. From Stickers to Personas: Utilizing Instant Messaging Stickers for Impression Management by Gen Z
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88. Is social media B2B engagement driven by impression management strategies? Understanding corporate-driven versus individual-driven LinkedIn profiles
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89. Virtual characters, virtual influence? Assessing the efficacy of virtual and human influencers and the influence of need for interaction and consumer envy
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90. Perceived Privacy Conflicts and Monitoring: A Study of Their Effects on Trust and Data Sharing in Social Networks
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91. English language teachers’ social media branding: mapping the construction and perception of brand identities on Instagram
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92. Brand and influencer strategies in social media marketing of luxury brands in African cities
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93. Digital-селебрити: трансформация теоретических подходов
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94. Marca personal en entornos académicos
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95. Effects of Perceived Fit and Authenticity in Transgender Influencer Endorsement: An Analysis of the Bud Light and Dylan Mulvaney’s Partnership
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96. Political Leaders or Social Media Influencers? The Cases of Alexandria Ocasio-Cortez and Chiara Ferragni
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97. Encountering Age in the Digital Age: Understanding the Impact of Granfluencers on Youth
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98. Human vs virtual influencers: what elements influence the followers in the hyperconnected environment
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99. A picture’s worth a thousand shares: An empirical analysis of logo sizes in social media posts and their impact on content virality
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100. Flow My Bits, the Professor Screened
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