CoChat
Sign Up
Cited by 512Digital Marketing and Social MediaPrivacy, Security, and Data ProtectionMedia and Digital Communication

The DOI matches its Crossref record; 42 of the 42 references it cites were found in a registry or an index.

Online Personal Branding: Processes, Challenges, and Implications

Labrecque, Lauren I., Markos, Ereni, Milne, George R.·2011·Journal of Interactive Marketing
DOI 10.1016/j.intmar.2010.09.002
Open this paper in CoChat — free account

Abstract

This research examines how people manage online personal brands in a Web 2.0 context. Using a novel mixed-method approach and consenting participants, the authors generated digital brand audits of 12 people and asked undergraduate students and a human resources professional to judge their profiles (made anonymous), both qualitatively and quantitatively. After comparing these evaluations with participants’ own judgments of their online profiles, the authors conducted long interviews to understand how people manage online profiles and feel about others’ judgment of the content they post. According to these results, people engage in personal branding, though their efforts are often misdirected or insufficient. They consider personal online branding challenging, especially, during life changes or when managing multiple audiences.

Overview

Integrity signals

Registry

Crossref · 10.1016/j.intmar.2010.09.002

Cites

42 of 42 references verified0 citation errors · 0 not checkable

Statistics

Recomputing p-values needs the paper’s full text.

Verification

Claims the paper makes

This paper’s full text isn’t openly available, so its claims and self-check weren’t run. The registry and citation checks still apply.

Claims other papers make about this one

Each is checked against this paper’s own text: does it say what the citing paper says it does?

Citations

Cites

Flagged first, then by citations

Show all 41 references

Research works printed but not linked: 4

  1. Hemetsberger Andrea, 2005, Advances in Consumer Research, Volume 32, 653
  2. Peters Tom, 1997, Fast Company, 10, 83
  3. Seidman I.E., 1991, Interviewing as Qualitative Research
  4. Zinkhan George M., 1999, Advances in Consumer Research, Volume 26, 69

Cited by

Sorted by citations

Items 501–507 of 507

Related

See all

Metadata

Authors
Labrecque, L. I., Markos, E., & Milne, G. R.
Affiliations
  • Northern Illinois University (US)
  • Quinnipiac University (US)
  • University of Massachusetts Amherst (US)
Corresponding author
  • Labrecque, Lauren I.
  • Markos, Ereni
  • Milne, George R.
ORCID
Venue
Journal of Interactive Marketing
Publisher
SAGE Publications
Published
2011-02
Volume
25
Issue
1
Pages
37-50
ISSN
  • 1094-9968 (ISSN-L)
  • 1520-6653
DOI
10.1016/j.intmar.2010.09.002
OpenAlex
W1990784117
Cited by
512
References
41
Citations by year
2026: 51 · 2025: 53 · 2024: 47 · 2023: 42 · 2022: 32 · 2021: 54 · 2020: 36 · 2019: 28 · 2018: 39 · 2017: 35 · 2016: 29 · 2015: 16 · 2014: 17 · 2013: 22 · 2012: 7
FWCI
33.05
Type
journal article
Language
en
Open access
closed
Licence
journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
Locations
  • Journal of Interactive Marketing (publishedVersion)
  • RePEc: Research Papers in Economics (submittedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Digital Marketing and Social Media
  • Social Sciences › Sociology and Political Science › Privacy, Security, and Data Protection
  • Social Sciences › Communication › Media and Digital Communication
Keywords
Web 2.0, online profiles, self-presentation, audience management, life change, social media management

About these checks

Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.

Statistics and arithmetic are recomputed, not judged.

Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.

What counts as a claim ›How we measure confidence ›How we check this ›

Are you an author, or do you see a problem with this page? Request a review