The Medium is the Message: Effects of Mediums of Communication on Perceptions and Emotions in Social Anxiety Disorder
Abstract
We examined the use of voice/text and visual mediums and their effects on perceptions and emotions in social anxiety disorder (SAD). Our sample included 88 individuals: 44 individuals with SAD and 44 non-socially-anxious (NSA) individuals. We used an experience sampling methodology (ESM) in which participants received daily links to online measures at random times during the day, for 21 days and reported on social interactions, emotions and perceptions. Results indicated that individuals with SAD used voice/text mediums to a greater extent and used visual mediums to a lesser extent compared to NSA individuals. However, despite preferring voice/text mediums, use of visual mediums resulted in immediate increases in positive perceptions and emotions for individuals with SAD. These findings were above and beyond the effect of depressive symptoms and remained when social anxiety was represented as a continuum of severity. This has important implications for exposure interventions in the treatment of SAD.
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When visual media were implemented, immediate increases in positive perceptions and emotions were experienced by people with SAD.
“However, the authors found that, despite this preference, when visual media were implemented, immediate increases in positive perceptions and emotions were experienced by people with SAD.”
From Studies of Social Anxiety Using Ambulatory Assessment: Systematic Review (2024) · cites this paper as Oren-Yagoda and Aderka [33]
Individuals with SAD usually preferred to use voice and text media to a greater extent than visual media.
“Individuals with SAD usually preferred to use voice and text media to a greater extent than visual media.”
From Studies of Social Anxiety Using Ambulatory Assessment: Systematic Review (2024) · cites this paper as Oren-Yagoda and Aderka [33]
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Self-citationStudies of Social Anxiety Using Ambulatory Assessment: Systematic Review
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- Authors
- Oren-Yagoda, R., & Aderka, I. M.
- Affiliations
- University of Haifa (IL)
- Corresponding author
- Aderka, Idan M.
- ORCID
- Aderka, Idan M.
- Venue
- Journal of Anxiety Disorders
- Publisher
- Elsevier BV
- Published
- 2021-10
- Volume
- 83
- Pages
- 102458
- ISSN
- 0887-6185 (ISSN-L)
- OpenAlex
- W3190498922
- Cited by
- 13
- References
- 14
- Citations by year
- 2026: 1 · 2025: 1 · 2024: 5 · 2023: 4 · 2022: 1 · 2021: 1
- FWCI
- 2.65
- Type
- journal article
- Language
- en
- Open access
- closed
- Licence
- Locations
- Journal of Anxiety Disorders (publishedVersion)
- PubMed (publishedVersion)
- Topics
- Social Sciences › Psychology › Experimental and Cognitive Psychology › Anxiety, Depression, Psychometrics, Treatment, Cognitive Processes
- Social Sciences › Sociology and Political Science › Impact of Technology on Adolescents
- Physical Sciences › Computer Science › Human-Computer Interaction › Digital Communication and Language
- Keywords
- social anxiety disorder, communication media, visual communication, social perception, emotions, depressive symptoms, exposure therapy, social interaction
- MeSH terms
- Phobia, Social, Anxiety, Communication, Emotions, Humans, Perception
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