The DOI matches its Crossref record; 100 of the 100 references it cites were found in a registry or an index.
Moral credentials versus moral credits: Two paths to consumers’ licensing of brand transgressions
Overview
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
Citations
Cites
The case for motivated reasoning.
Kunda, Z. (1990) · Psychological Bulletin · doi:10.1037/0033-2909.108.3.480 · Cited by 9,022
Consumers and Their Brands: Developing Relationship Theory in Consumer Research
Fournier, S. (1998) · Journal of Consumer Research · doi:10.1086/209515 · Cited by 7,542
Introduction to mediation, moderation, and conditional process analysis :
Hayes, A. F., & names (2015) · Cited by 7,004
Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations
Dodds, W. B., Monroe, K. B., & Grewal, D. (1991) · Journal of Marketing Research · doi:10.1177/002224379102800305 · Cited by 5,853
The Psychology of Self-Affirmation: Sustaining the Integrity of the Self
Steele, C. M. (1988) · Advances in Experimental Social Psychology · doi:10.1016/s0065-2601(08)60229-4 · Cited by 3,697
The self-importance of moral identity
Aquino, K., & Reed, A. (2002) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.83.6.1423 · Cited by 3,522
Bhattacharya, C. B., & Sen, S. (2003) · Journal of Marketing · doi:10.1509/jmkg.67.2.76.18609 · Cited by 3,336
Mechanisms of moral disengagement in the exercise of moral agency
Bandura, A., Barbaranelli, C., Caprara, G. V., & Pastorelli, C. (1996) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.71.2.364 · Cited by 2,680
You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands
Escalas, J. E., & Bettman, J. R. (2003) · Journal of Consumer Psychology · doi:10.1207/s15327663jcp1303_14 · Cited by 1,693
Aaker, J. L., Fournier, S. M., & Brasel, S. A. (2004) · Journal of Consumer Research · doi:10.1086/383419 · Cited by 1,635
Research works printed but not linked: 2
- Kim, W., Ryoo, Y., Lee, SY., & Lee, JA. (in press). Chatbot Advertising as a Double-Edged Sword: The Roles of Regulatory Focus and Privacy Concern. Journal of Advertising.
- Miller, 2010, Chapter three - psychological license: When it is needed and how it functions, Vol. 43, 115
Cited by
Chatbot Advertising As a Double-Edged Sword: The Roles of Regulatory Focus and Privacy Concerns
Kim, W., Ryoo, Y., Lee, S.-Y., & Lee, J. A. (2022) · Journal of Advertising · doi:10.1080/00913367.2022.2043795 · Cited by 101
Self-citationThe blame shift: Robot service failures hold service firms more accountable
Ryoo, Y., Jeon, Y. A., & Kim, W. (2024) · Journal of Business Research · doi:10.1016/j.jbusres.2023.114360 · Cited by 89
Self-citationChu, X., Bai, Y., & Li, C. (2023) · Journal of Business Ethics · doi:10.1007/s10551-023-05556-0 · Cited by 54
Does brand attachment protect consumer–brand relationships after brand misconduct in retail banking?
Shimul, A. S., Faroque, A. R., & Cheah, I. (2023) · International Journal of Bank Marketing · doi:10.1108/ijbm-10-2022-0453 · Cited by 49
Saeed, N., Akhtar, N., Attri, R., & Yaqub, M. Z. (2024) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2024.103961 · Cited by 47
Metadata
- Authors
- Ryoo, Y.
- Affiliations
- Southern Illinois University Carbondale (US)
- Corresponding author
- Ryoo, Yuhosua
- ORCID
- Ryoo, Yuhosua
- Venue
- Journal of Business Research
- Publisher
- Elsevier BV
- Published
- 2022-07
- Volume
- 146
- Pages
- 13-31
- ISSN
- 0148-2963 (ISSN-L)
- OpenAlex
- W4220894032
- Semantic Scholar
- 0206f0ba9a15f28f518e3b61288d1c5458be52d1
- Cited by
- 38
- References
- 99
- Citations by year
- 2026: 5 · 2025: 17 · 2024: 4 · 2023: 9 · 2022: 3
- FWCI
- 4.57
- Type
- journal article
- Language
- en
- Open access
- closed
- Licence
- Locations
- Journal of Business Research (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Ethics in Business and Education
- Social Sciences › Business, Management and Accounting › Strategy and Management › Corporate Identity and Reputation
- Keywords
- moral licensing, moral credit, brand transgressions, self-brand connection, self-affirmation, brand attitude
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Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
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Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
