Cited by 38Consumer Behavior in Brand Consumption and IdentificationEthics in Business and EducationCorporate Identity and Reputation

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Moral credentials versus moral credits: Two paths to consumers’ licensing of brand transgressions

Ryoo, Yuhosua·2022·Journal of Business Research

DOI 10.1016/j.jbusres.2022.03.048

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Authors: Ryoo, Y.
Affiliations: Southern Illinois University Carbondale (US)
Corresponding author: Ryoo, Yuhosua
ORCID: Ryoo, Yuhosua
Venue: Journal of Business Research
Publisher: Elsevier BV
Published: 2022-07
Volume: 146
Pages: 13-31
ISSN: 0148-2963 (ISSN-L)
DOI: 10.1016/j.jbusres.2022.03.048
OpenAlex: W4220894032
Semantic Scholar: 0206f0ba9a15f28f518e3b61288d1c5458be52d1
Cited by: 38
References: 99
Citations by year: 2026: 5 · 2025: 17 · 2024: 4 · 2023: 9 · 2022: 3
FWCI: 4.57
Type: journal article
Language: en
Open access: closed
Licence: www.elsevier.com/tdm/userlicense/1.0/ (tdm)
www.elsevier.com/legal/tdmrep-license (tdm)
doi.org/10.15223/policy-017 (stm-asf)
doi.org/10.15223/policy-037 (stm-asf)
doi.org/10.15223/policy-012 (stm-asf)
doi.org/10.15223/policy-029 (stm-asf)
doi.org/10.15223/policy-004 (stm-asf)
Locations: Journal of Business Research (publishedVersion)
RePEc: Research Papers in Economics (submittedVersion)
Topics: Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Ethics in Business and Education
Social Sciences › Business, Management and Accounting › Strategy and Management › Corporate Identity and Reputation
Keywords: moral licensing, moral credit, brand transgressions, self-brand connection, self-affirmation, brand attitude

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Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.

Statistics and arithmetic are recomputed, not judged.

Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.

What counts as a claim ›How we measure confidence ›How we check this ›

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Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.

Moral credentials versus moral credits: Two paths to consumers’ licensing of brand transgressions

Overview

Integrity signals

Verification

Claims the paper makes

Citations

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About these checks

Data sources