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Consumer reactions to sustainable packaging: The interplay of visual appearance, verbal claim and environmental concern
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“The study by Magnier and Schoormans (2015) showed that visual appearance and advertisement affected the perception of packaging sustainability to customers.”
From Packaging design for the circular economy: A systematic review (2022) · cites this paper as Magnier and Schoormans (2015)
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Metadata
- Authors
- Magnier, L., & Schoormans, J.
- Affiliations
- Delft University of Technology (NL)
- Corresponding author
- Magnier, Lise
- Venue
- Journal of Environmental Psychology
- Publisher
- Elsevier BV
- Published
- 2015-12
- Volume
- 44
- Pages
- 53-62
- ISSN
- 0272-4944 (ISSN-L)
- OpenAlex
- W1856491513
- Cited by
- 382
- References
- 59
- Citations by year
- 2026: 66 · 2025: 63 · 2024: 51 · 2023: 37 · 2022: 41 · 2021: 43 · 2020: 32 · 2019: 23 · 2018: 12 · 2017: 9 · 2016: 5
- FWCI
- 21.53
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Environmental Psychology (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Packaging Perceptions and Trends
- Social Sciences › Business, Management and Accounting › Strategy and Management › Sustainable Supply Chain Management
- Keywords
- sustainable packaging, visual appearance, environmental concern, purchase intention, affective attitudes, incongruity, detergent packaging
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