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Cited by 175

The DOI matches its Crossref record; 7 of the 7 references it cites were found in a registry or an index.

Enhancing Customer Engagement Through Consciousness

Open access
Grewal, Dhruv, Roggeveen, Anne L., Sisodia, Rajendra, Nordfält, Jens·2017·Journal of Retailing

Abstract

Firms and academics recognize the importance of creating an engaged customer base, though an in-depth understanding of how to achieve it is limited. This article proposes that firms that use consciousness as a foundational philosophy can create a more engaging and meaningful customer experience. A retailer or service provider with foundations in consciousness has a higher purpose and values that get espoused and fulfilled throughout the organization, working in a way to optimize benefits to its multiple stakeholders (investors, employees, customers, suppliers, the environment, the community). Building on these foundations, retailers can achieve deeper engagement with customers, deliver outstanding customer experiences, create emotional connections with customers, and establish a shared identity based on a clear purpose and values.

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Integrity signals

Registry

Crossref · 10.1016/j.jretai.2016.12.001

Cites

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Citations

Cites

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Metadata

Authors
Grewal, D., Roggeveen, A. L., Sisodia, R., & Nordfält, J.
Venue
Journal of Retailing
Publisher
Elsevier BV
Published
2017-03
Volume
93
Issue
1
Pages
55-64
ISSN
0022-4359 (ISSN-L)
OpenAlex
W2575422498
Cited by
175
References
7
FWCI
20.80
Type
journal article
Language
en
Open access
hybrid

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CoChat. (2026). Citation check: Enhancing Customer Engagement Through Consciousness. https://app.cochat.ai/papers/10.1016/j.jretai.2016.12.001
The paper
Grewal, D., Roggeveen, A. L., Sisodia, R., & Nordfält, J. (2017). Enhancing Customer Engagement Through Consciousness. Journal of Retailing. https://doi.org/10.1016/j.jretai.2016.12.001

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.