The DOI matches its Crossref record; 184 of the 184 references it cites were found in a registry or an index.
The role of cognitive and affective responses in the relationship between internal and external stimuli on online impulse buying behavior
Abstract
Abstract Based on the impulse purchase decision-making process, the stimulus-organism-response framework, and technology acceptance model, this study investigated the role of cognitive and affective responses in the relationship between internal and external stimuli and social-media-based impulse buying behavior. We conducted an online survey and applied partial least squares structural equation modeling for data analysis and found that navigability, price attribute, trust propensity, and self-confidence are direct predictors of online impulse buying. Variety of selection and quality of information had indirect effects on the same through utilitarian browsing, while quality of information, navigability, and price attribute affected it through hedonic browsing. Trust propensity and self-confidence moderated the relation between utilitarian browsing and online impulse buying, while self-confidence moderated the hedonic browsing effect. Furthermore, utilitarian browsing affected hedonic browsing and online impulse buying. Thus, online merchants should control both external and internal stimuli to boost impulse buying through social media platforms.
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Cited by
Ampadu, S., Jiang, Y., Debrah, E., Antwi, C. O., Amankwa, E., Gyamfi, S. A., & Amoako, R. (2022) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2021.102789 · Cited by 92
Ngo, T. T. A., Nguyen, H. L. T., Nguyen, H. P., Mai, H. T. A., Mai, T. H. T., & Hoang, P. L. (2024) · Heliyon · doi:10.1016/j.heliyon.2024.e35743 · Cited by 73
Gao, Y., & Liang, J. (2025) · Sustainability · doi:10.3390/su17072789 · Cited by 57
Augmented reality (AR) marketing and consumer responses: a study of cue-utilization and habituation
Söderström, C., Mikalef, P., Dypvik Landmark, A., & Gupta, S. (2024) · Journal of Business Research · doi:10.1016/j.jbusres.2024.114813 · Cited by 51
Online shopping: How can algorithm performance expectancy enhance impulse buying?
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Metadata
- Authors
- Kimiagari, S., & Asadi Malafe, N. S.
- Venue
- Journal of Retailing and Consumer Services
- Publisher
- Elsevier BV
- Published
- 2021-07
- Volume
- 61
- Pages
- 102567
- ISSN
- 0969-6989 (ISSN-L)
- OpenAlex
- W3156777530
- Cited by
- 285
- References
- 184
- FWCI
- 38.13
- Type
- journal article
- Language
- en
- Open access
- closed
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- Kimiagari, S., & Asadi Malafe, N. S. (2021). The role of cognitive and affective responses in the relationship between internal and external stimuli on online impulse buying behavior. Journal of Retailing and Consumer Services. https://doi.org/10.1016/j.jretconser.2021.102567
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.