The Impact of AI-Powered Try-On Technology on Online Consumers’ Impulsive Buying Intention: The Moderating Role of Brand Trust

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How 3D Virtual Reality Stores Can Shape Consumer Purchase Decisions: The Roles of Informativeness and Playfulness

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Let Me Imagine That for You: Transforming the Retail Frontline Through Augmenting Customer Mental Imagery Ability

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AI Technology and Online Purchase Intention: Structural Equation Model Based on Perceived Value

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The examination of virtual reality at the intersection of consumer experience, shopping journey and physical retailing

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I want it my way! The effect of perceptions of personalization through augmented reality and online shopping on customer intentions to co-create value

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Understanding Consumer Online Impulse Buying in Live Streaming E-Commerce: A Stimulus-Organism-Response Framework

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The impact of artificial intelligence stimuli on customer engagement and value co-creation: the moderating role of customer ability readiness

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The Influencing Factors on Impulse Buying Behavior of Consumers under the Mode of Hunger Marketing in Live Commerce

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Investigating the impact of AI-powered technologies on Instagrammers’ purchase decisions in digitalization era–A study of the fashion and apparel industry

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Decoding Gen Z: AI's influence on brand trust and purchasing behavior

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Try-on experience with augmented reality comforts your decision

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The Influences of Virtual Reality Shopping Characteristics on Consumers’ Impulse Buying Behavior

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Building value co-creation with social media marketing, brand trust, and brand loyalty

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A Model of Green Acceptance and Intentions to Use Bike-Sharing: YouBike Users in Taiwan

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Applying the UTAUT Model to Understand Factors Affecting Micro-Lecture Usage by Mathematics Teachers in China

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Consumers’ Experience and Satisfaction Using Augmented Reality Apps in E-Shopping: New Empirical Evidence

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Internet Celebrities’ Impact on Luxury Fashion Impulse Buying

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Impulse Purchase Intention in an AI-mediated Retail Environment: Extending the TAM with Attitudes Towards Technology and Innovativeness

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AI-Driven Business Model: How AI-Powered Try-On Technology Is Refining the Luxury Shopping Experience and Customer Satisfaction

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From Trendy to Green: Exploring AI's Role in Sustainable Fashion Marketing

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Investigating the determinants of consumer confidence and online impulse buying intentions: an experimental study

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Fashion Sustainability in the AI Era: Opportunities and Challenges in Marketing

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