Transforming a Traditional Product Offer into PSS: A Practical Application
Open accessAbstract
In the last decades, companies have shifted from traditional business models based on selling products to product-service systems (PSS). Despite this tendency, there is a paucity of complete methodologies and tools to guide companies on how the transition should occur. To address this issue, the goal of this research is to present a complete framework to support manufacturing companies in the servitization journey. This novel proposal involves the application of design thinking to define the value proposition integrated with a PSS oriented business model creation, that goes beyond generic methods normally applied; and the specification of business process architecture to support PSS implementation. This research followed a prescriptive approach by means of action research technique. Key findings of the framework application are presented.
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Minor changes on the product are inevitable when configuring PSS BMs for CE.
“However, minor changes on the product are inevitable, as identified in previous research from the PSS [62] or CE [9,63] fields.”
From Configuring New Business Models for Circular Economy through Product–Service Systems (2019) · cites this paper as [62]
The Introduction says that, when an existing product is combined with new services, the method should assess whether the product requires modifications. It gives examples of possible changes, but does not say changes are inevitable or necessarily minor; it also does not address circular-economy business models. (LLM, conf=0.86)
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- Authors
- Pieroni, M., Marques, C., Campese, C., Guzzo, D., Mendes, G., Costa, J., Rosa, M., Oliveira, M. G. D., Macul, V., & Rozenfeld, H.
- Affiliations
- Universidade de São Paulo (BR)
- Universidade Federal de São Carlos (BR)
- Corresponding author
- Pieroni, Marina
- ORCID
- Venue
- Procedia CIRP
- Publisher
- Elsevier BV
- Published
- 2016
- Volume
- 47
- Pages
- 412-417
- ISSN
- 2212-8271 (ISSN-L)
- OpenAlex
- W2430806075
- Cited by
- 28
- References
- 28
- Citations by year
- 2025: 2 · 2024: 2 · 2023: 3 · 2022: 5 · 2021: 4 · 2020: 2 · 2019: 2 · 2018: 3 · 2017: 4 · 2016: 1
- FWCI
- 6.94
- Type
- journal article
- Language
- en
- Open access
- diamond
- doi.org
- Licence
- Locations
- Procedia CIRP (publishedVersion, cc-by-nc-nd)
- Funders
- Fundação de Amparo à Pesquisa do Estado de São Paulo (13/14549-4, 2015/)
- Conselho Nacional de Desenvolvimento Científico e Tecnológico
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Service and Product Innovation
- Social Sciences › Business, Management and Accounting › Strategy and Management › Sustainable Supply Chain Management
- Social Sciences › Business, Management and Accounting › Strategy and Management › Business Strategies and Innovation
- Keywords
- product-service systems, servitization, business model innovation, design thinking, value proposition, business process architecture, manufacturing companies
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