Cited by 228Communication and COVID-19 ImpactRisk Perception and ManagementPublic Relations and Crisis Communication

Media's effect on shaping knowledge, awareness risk perceptions and communication practices of pandemic COVID-19 among pharmacists

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Karasneh, Reema, Al-Azzam, Sayer, Muflih, Suhaib, Soudah, Ola, Hawamdeh, Sahar, Khader, Yousef·2021·Research in Social and Administrative Pharmacy

Abstract

Coronavirus disease (COVID-19), an infection of the zoonotic coronavirus, is presenting a healthcare challenge around the globe. This study aims to assess the levels of disease knowledge and risk perception among pharmacists. We also recognize predictors of risk perception and perceived media roles. Methods This is a questionnaire-base cross-sectional study. The questionnaire was developed on a web-based platform and invitations were sent to pharmacists nationwide to participate in the study using social media applications. Results A total of 486 pharmacists participated in this study, where females were dominant (78.6%, n = 382). Most (40.4%, n = 198) pharmacists scored 4 out of 5 in basic disease knowledge, and more than half were able to recognize common methods of spread. Risk was highly perceived among participants, and was predicted by gender, living area, and having children (p < 0,05). Frequency of watching the media and sources of information also influenced both risk perception and perceived media roles. Conclusion Disease awareness among pharmacists, as well as risk perception must be considered for effective risk communication planning. The role of media in shaping perceptions should also be carefully studied to encourage compliance with government containment measures and engagement in preventive behaviors.

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Authors
Karasneh, R., Al-Azzam, S., Muflih, S., Soudah, O., Hawamdeh, S., & Khader, Y.
Affiliations
  • Yarmouk University (JO)
  • Jordan University of Science and Technology (JO)
Corresponding author
Al-Azzam, Sayer
Venue
Research in Social and Administrative Pharmacy
Publisher
Elsevier BV
Published
2021-01
Volume
17
Issue
1
Pages
1897-1902
ISSN
1551-7411 (ISSN-L)
OpenAlex
W3018592711
Cited by
228
References
34
Citations by year
2026: 4 · 2025: 6 · 2024: 13 · 2023: 31 · 2022: 54 · 2021: 89 · 2020: 31
FWCI
61.49
Type
journal article
Language
en
Open access
Locations
  • Research in Social and Administrative Pharmacy (publishedVersion)
  • PubMed Central (publishedVersion)
  • PubMed (publishedVersion)
Funders
Jordan University of Science and Technology
Topics
  • Social Sciences › Communication › Communication and COVID-19 Impact
  • Social Sciences › Sociology and Political Science › Risk Perception and Management
  • Social Sciences › Communication › Public Relations and Crisis Communication
Keywords
COVID-19 pandemic, pharmacists, risk perception, disease knowledge, media influence, risk communication, information sources, gender differences, preventive behavior, containment measures
MeSH terms
COVID-19, Adult, Communication, Cross-Sectional Studies, Female, Humans, Health Knowledge, Attitudes, Practice, Male, Perception, Pharmacists, Surveys and Questionnaires, Risk Factors, Young Adult, Social Media

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