The DOI matches its Crossref record.
Exploring young adult consumers’ sustainable clothing consumption intention-behavior gap: A Behavioral Reasoning Theory perspective
Overview
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
Claims other papers make about this one
Each is checked against this paper’s own text: does it say what the citing paper says it does?
In the citing paper
“Our findings support the argument that the consumption of sustainable clothing is strongly associated with social meaning and values (Diddi et al., 2019;Jacobs et al., 2018;S ¸ener et al., 2019).”
From Sustainable clothing: Why conspicuous consumption and greenwashing matter (2023) · cites this paper as Diddi et al., 2019
Citations
Cites
No references could be resolved yet.
Research works printed but not linked: 43
- Beard, 2008, The branding of ethical fashion and the consumer: a luxury niche or mass-market reality?, Fash. Theory, 12, 447, 10.2752/175174108X346931 · DOI
- Bhardwaj, 2010, Fast fashion: response to changes in the fashion industry, Int. Rev. Retail Distrib. Consum. Res., 20, 165
- Bly, 2015, Exit from the high street: An exploratory study of sustainable fashion consumption pioneers, Int. J. Consum. Stud., 39, 125, 10.1111/ijcs.12159 · DOI
- Bögel, 2016, Company reputation and its influence on consumer trust in response to ongoing CSR communication, J. Mark. Commun., 1
- Cervellon, 2011, Consumers’ perceptions of’green’: Why and how consumers use eco-fashion and green beauty products, Crit. Stud. Fash. Beauty, 2, 117, 10.1386/csfb.2.1-2.117_1 · DOI · Paper page
- Chan, 2012, The consumption side of sustainable fashion supply chain: Understanding fashion consumer eco-fashion consumption decision, J. Fash. Mark. Manag. Int. J., 16, 193
- Cho, 2015, Style consumption: its drivers and role in sustainable apparel consumption, Int. J. Consum. Stud., 39, 661, 10.1111/ijcs.12185 · DOI
- Connell, 2010, Internal and external barriers to eco-conscious apparel acquisition, Int. J. Consum. Stud., 34, 279, 10.1111/j.1470-6431.2010.00865.x · DOI
- Connell, 2011, Exploring consumers’ perceptions of eco-conscious apparel acquisition behaviors, Soc. Responsib. J., 7, 61, 10.1108/17471111111114549 · DOI
- Connell, 2012, Sustainability knowledge and behaviors of apparel and textile undergraduates, Int. J. Sustain. Higher Educ., 13, 394, 10.1108/14676371211262335 · DOI
- Diddi, 2016, Corporate social responsibility in the retail apparel context: Exploring consumers’ personal and normative influences on patronage intentions, J. Mark. Channels, 23, 60, 10.1080/1046669X.2016.1147892 · DOI
- Edbring, 2016, Exploring consumer attitudes to alternative models of consumption: motivations and barriers, J. Cleaner Prod., 123, 5, 10.1016/j.jclepro.2015.10.107 · DOI
- Harris, 2016, Sustainable clothing: challenges, barriers and interventions for encouraging more sustainable consumer behaviour, Int. J. Consum. Stud., 40, 309, 10.1111/ijcs.12257 · DOI
- Hill, 2012, Young generation Y consumers’ perceptions of sustainability in the apparel industry, J. Fash. Mark. Manag. Int. J., 16, 477
- Hong, 2010, The effect of environmental values of fashion consumers on purchase satisfaction and repurchase intention of eco-friendly fashion products, Fash. Text. Res. J., 12, 431, 10.5805/KSCI.2010.12.4.431 · DOI
- Hustvedt, 2009, Consumer likelihood of purchasing organic cotton apparel: Influence of attitudes and self-identity, J. Fash. Mark. Manag.: Int. J., 13, 49
- Jackson, 2005, Motivating sustainable consumption, Sustain. Dev. Res. Netw., 29
- Jägel, 2012, Individual values and motivational complexities in ethical clothing consumption: A means-end approach, J. Mark. Manag., 28, 373
- Joy, 2012, Fast fashion, sustainability, and the ethical appeal of luxury brands, Fash. Theory, 16, 273, 10.2752/175174112X13340749707123 · DOI
- Katz, 1960, The functional approach to the study of attitudes, Public Opin. Quart., 24, 163, 10.1086/266945 · DOI
- Kozar, 2010, Socially responsible knowledge and behaviors: Comparing upper-vs. lower-classmen, Coll. Stud. J., 44, 279
- Laitala, 2014, Consumers’ clothing disposal behaviour–a synthesis of research results, Int. J. Consum. Stud., 38, 444, 10.1111/ijcs.12088 · DOI
- Laitala, 2018, Does use matter? Comparison of environmental impacts of clothing based on fiber type, Sustainability, 10, 2524, 10.3390/su10072524 · DOI
- Lang, 2018, Collaborative consumption: The influence of fashion leadership, need for uniqueness, and materialism on female consumers’ adoption of clothing renting and swapping, Sustain. Prod. Consum., 13, 37, 10.1016/j.spc.2017.11.005 · DOI
- Lee, 2012, Does green fashion retailing make consumers more eco-friendly? The influence of green fashion products and campaigns on green consciousness and behavior, Cloth. Text. Res. J., 30, 67, 10.1177/0887302X12446065 · DOI
- Lundblad, 2016, The values and motivations behind sustainable fashion consumption, J. Consum. Behav., 15, 149, 10.1002/cb.1559 · DOI
- McNeill, 2015, Sustainable fashion consumption and the fast fashion conundrum: fashionable consumers and attitudes to sustainability in clothing choice, Int. J. Consum. Stud., 39, 212, 10.1111/ijcs.12169 · DOI
- Moisander, 2007, Motivational complexity of green consumerism, Int. J. Consum. Stud., 31, 404, 10.1111/j.1470-6431.2007.00586.x · DOI
- Morgan, 2009, An investigation of young fashion consumers’ disposal habits, Int. J. Consum. Stud., 33, 190, 10.1111/j.1470-6431.2009.00756.x · DOI
- Niinimäki, 2010, Eco-clothing, consumer identity and ideology, Sustain. Dev., 18, 150, 10.1002/sd.455 · DOI
- Norum, 2013, Examination of apparel maintenance skills and practices: Implications for sustainable clothing consumption, Family Consum. Sci. Res. J., 42, 124, 10.1111/fcsr.12047 · DOI
- Park, 2015, The influence of consumption values on fast fashion brand purchases, Res. J. Costume Culture, 23, 468, 10.7741/rjcc.2015.23.3.468 · DOI
- Park, 2017, Use of behavioral reasoning theory to examine the role of social responsibility in attitudes toward apparel donation, Int. J. Consum. Stud., 41, 333, 10.1111/ijcs.12347 · DOI
- Pennington, 1993, Reasoning in explanation-based decision making, Cognition, 49, 123, 10.1016/0010-0277(93)90038-W · DOI
- Pookulangara, 2013, Slow fashion movement: Understanding consumer perceptions—An exploratory study, J. Retail. Consum. Serv., 20, 200, 10.1016/j.jretconser.2012.12.002 · DOI
- Preuit, 2017, Fashion and sustainability: Increasing knowledge about slow fashion through an educational module, Int. J. Environ. Sci. Educ., 12, 1139
- Robbins, 1994, Environmental attitudes conceptualized through developmental theory: A qualitative analysis, J. Soc. Issues, 50, 29, 10.1111/j.1540-4560.1994.tb02418.x · DOI
- Ruppert-Stroescu, 2015, Creativity and sustainable fashion apparel consumption: the fashion detox, Cloth. Text. Res. J., 33, 167, 10.1177/0887302X15579990 · DOI
- Thomas, 2008, From green blur to ecofashion: Fashioning an eco-lexicon, Fash. Theory, 12, 525, 10.2752/175174108X346977 · DOI
- Westaby, 2005, Behavioral reasoning theory: Identifying new linkages underlying intentions and behavior, Organ. Behav. Hum. Decis. Process., 98, 97, 10.1016/j.obhdp.2005.07.003 · DOI
- Westaby, 1996, Factors underlying behavioral choice: Testing a new reasons theory approach 1, J. Appl. Soc. Psychol., 26, 1307, 10.1111/j.1559-1816.1996.tb00072.x · DOI
- Yan, 2012, Marketing eco-fashion: The influence of brand name and message explicitness, J. Mark. Commun., 18, 151, 10.1080/13527266.2010.490420 · DOI
- Zhou, 2013, The moderating role of human values in planned behavior: the case of chinese consumers’ intention to buy organic food, J. Consum. Mark., 30, 335, 10.1108/JCM-02-2013-0482 · DOI
Cited by
Sorted by citations
Items 101–200 of 238
Zong, Y., & He, M. (2022) · Frontiers in Psychology · doi:10.3389/fpsyg.2022.873041 · Cited by 10
Duh, H., Yu, H., de Villiers, M. V., Steffek, V., & Shao, D. (2024) · International Journal of Emerging Markets · doi:10.1108/ijoem-03-2023-0362 · Cited by 9
Lira, J., Júnior, O., Costa, C., & Araújo, M. (2022) · BBR Brazilian Business Review · doi:10.15728/bbr.2022.19.1.6 · Cited by 9
“In this way, the perception of corporate social responsibility actions has a strong influence on the conscious consumption of fashion products, as indicated by Ferreira et al. (2010) and Castro-González et al.”
BackgroundPalacios-Chavarro, J., MARROQUIN-CIENDUA, F., & Bohórquez-Lazdhaluz, R. (2021) · Communications Society · doi:10.15581/003.34.3.153-168 · Cited by 9
“In recent years, different fashion brands around the world have joined this trend, changing their business models to this continuous globalized consumption model characterized by 1) fashion styles; 2) low prices; and 3) low-quality materials (Diddi et al., 2019), leading the whole fashion system towards planned obsole…”
BackgroundMapping the prevalence and size of the informal circular economy in an industrialised region
Opstal, W. V., Pals, E., & Sangers, D. (2025) · Resources Conservation and Recycling · doi:10.1016/j.resconrec.2025.108268 · Cited by 10
Ahmad, N. (2025) · Journal of Teaching in Travel & Tourism · doi:10.1080/15313220.2025.2492020 · Cited by 8
“Within the framework of BRT, intention/behavior is influenced by attitude (Diddi et al., 2019).”
Sustainable Consumption Behaviors of Different Generations: A Qualitative Research
Eryiğit, C., Tektaş, Ö., Tunçel, N., Güneş, H. M., & Kavak, B. (2025) · International Journal of Consumer Studies · doi:10.1111/ijcs.70068 · Cited by 8
Sustainable post-consumer textile waste management: picture fuzzy set-based ORESTE approach
Karadayi-Usta, S. (2024) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2024.144231 · Cited by 8
Fitri, D., & Julianto (2024) · Education and Human Development Journal · doi:10.33086/ehdj.v9i1.5627 · Cited by 8
Wang, L., Jiang, Y., Pan, L., Ji, J., & Xu, A. (2023) · Frontiers in Psychology · doi:10.3389/fpsyg.2022.1069843 · Cited by 8
“The intention-behavior gap has been demonstrated in many areas such as sustainable consumption (Diddi et al., 2019; Sultan et al., 2020; Rausch and Kopplin, 2021), pro-environmental behavior (Echegaray and Hansstein, 2017; Mack et al.”
BackgroundJestratijevic, I., & Hillery, J. (2022) · Clothing & Textiles Research Journal · doi:10.1177/0887302x221084375 · Cited by 8
“As a result of the production of clothing in such large quantities, the prices consumers pay for clothing are reaching the lowest point in history (Diddi et al., 2019).”
BackgroundMusa, & Gopalakrishna (2021) · The Journal of Fair Trade · doi:10.13169/jfairtrade.3.1.0032 · Cited by 8
“Over 23 billion pounds ‘of textile and clothing waste go to U.S. landfills every year’ (Stiska, 2010) and by 2020 that amount was expected to increase to over 35 billion pounds (Diddi et al., 2019), which contributes to environmental pollution.”
BackgroundSustainable clothing consumption behaviour: a bibliometric review
Kemi, A. P., & Hasan, M. A. (2025) · Discover Sustainability · doi:10.1007/s43621-025-01549-3 · Cited by 7
“Diddi et al. [2] showed the result of a qualitative analysis that revealed that the perceived value, sustainability commitment, uniqueness, acquisition from known sources, and lifestyle modifications were among the young consumers’ motivations for adopting sustainable clothing consumption…”
InfluentialEccarius, T., Liang, J.-K., & Lu, C.-C. (2023) · Research in Transportation Business & Management · doi:10.1016/j.rtbm.2023.101054 · Cited by 7
Improving Society and the Planet: Sustainability and Fashion Post-Pandemic
Strübel, J., Goswami, S., Kang, J., & Leger, R. (2023) · Sustainability · doi:10.3390/su151712846 · Cited by 7
“Such initiatives were not only incentivized by fashion consumers’ frequently cited intentions of supporting sustainable fashion brands [31,34] but also by the United Nations’ Sustainable Development Goals, announced in 2015, the Fashion Industry Charter for Climate Action from 2018, as well as the…”
Sajjad, A., Zhang, Q.-Y., Ciampi, F., Pascucci, F., & Gupta, B. (2024) · IEEE transactions on engineering management · doi:10.1109/tem.2023.3335662 · Cited by 7
“Behavioral reasoning theory has received much attention, and its growing application to map behavioral aspects in different research domains is evident in the research literature [47], [50], [51].”
BackgroundResultMotivators and Demotivators of Consumers' Smart Voice Assistant Usage for Online Shopping
Gelibolu, M., & Mouloudj, K. (2025) · Journal of Theoretical and Applied Electronic Commerce Research · doi:10.3390/jtaer20030152 · Cited by 6
“Previous studies have applied BRT to explore the adoption and resistance to electric vehicles [40], sustainable purchasing intentions [41], webrooming behaviors [42], organic food buying behavior [43], sustainable clothing [44], and IoT-based wearables [45].”
Hogh, N., Braun, J., Watermann, L., & Kubowitsch, S. (2025) · Sustainability · doi:10.3390/su17094015 · Cited by 6
Drivers of brand love for organic wine brands: moderating role of ethnocentrism
Bhardwaj, S., & Adhikari, K. (2024) · Marketing Intelligence & Planning · doi:10.1108/mip-02-2024-0088 · Cited by 5
An Investigation of Circular Fashion: Antecedents of Consumer Willingness to Rent Clothes Online
Dovalienė, A., & Salciute, L. (2024) · Sustainability · doi:10.3390/su16093862 · Cited by 9
“This approach emphasises clothing that not just fi nancially bene fi ts the company, but also contributes to environmental and social good [9].”
BackgroundUser behaviour in sustainable technology: an exploration of endorsement strategy
Yuan, J.-B., Shah, S. K., Ardito, L., & Jin, X. (2024) · Technology Analysis & Strategic Management · doi:10.1080/09537325.2024.2333783 · Cited by 6
“For this purpose, this study analyzes the credibility of attractive CETs and social media IETs endor-sements in promoting LISPs and HISPs, revealing potential di ff erences in user behaviours in terms of the intention behaviour gap (Diddi et al. 2019).”
Gunawan, A., Amalia, F. A., Ramadhan, M., & Bansah, P. F. (2024) · Journal of Marketing Innovation (JMI) · doi:10.35313/jmi.v4i1.106 · Cited by 6
“…process of reason to buy and reason against consumption or adoption of technology and green products, such as in the sustainable clothing industry (Diddi et al., 2019), renewable energy industry (Claudy et al., 2013), e-waste recycling (Dhir et al., 2021), banking (Gupta & Arora, 2017), consumer…”
BackgroundPrioritising sustainable garment choice among high-volume fashion consumers
McNeill, L., Potdar, B., & McQueen, R. (2023) · Journal of Fashion Marketing and Management · doi:10.1108/jfmm-11-2022-0229 · Cited by 6
Sedej, T., & Toroš, J. (2023) · Tekstilec · doi:10.14502/tekstilec.66.2023001 · Cited by 6
“One recently conducted research regarding consumer behaviour found that a lack of knowledge and skills is one of the reasons young adults are not engaged in purchasing sustainable clothing [22].”
BackgroundPerera, H., Johnson, L., Campbell, G. E., & Bamforth, J. (2023) · Fashion Practice · doi:10.1080/17569370.2023.2202941 · Cited by 6
“A closer look reveals that the fashion industry and its businesses do not consider sustaining the environment as crucial (Tolliver, Keeley, and Managi 2020; Grappi, Romani, and Barbarossa 2017; Yan et al. 2020; Diddi et al. 2019).”
BackgroundDangelico, R. M., Fraccascia, L., & Schiaroli, V. (2025) · Business Strategy and the Environment · doi:10.1002/bse.70428 · Cited by 5
Koay, K. Y., & Leong, M. K. (2025) · Young Consumers Insight and Ideas for Responsible Marketers · doi:10.1108/yc-07-2025-2626 · Cited by 8
Sindhuja, P., Kotni, V. V. D. P., Misron, A., Hakimi, H., & Udandrao, S. D. (2025) · Cogent Business & Management · doi:10.1080/23311975.2025.2519966 · Cited by 10
“…of a drop in the consumption of fast fashion, even though many customers are aware of the damage it causes to the environment (chebre & renaud, 2020; Diddi et al., 2019). it is officially recognized that a recurring conflict exists between customers’ environmental concerns and their purchasing…”
RETRACTED: Hybrid electric vehicles and sustainable development: A mixed-method analysis
Kautish, P., Grebinevych, O., Roubaud, D., Uddin, S. M. F., & Siddiqui, A. (2025) · Journal of Environmental Management · doi:10.1016/j.jenvman.2025.125840 · Cited by 5
RetractedOng, Z. Q., & Koay, K. Y. (2025) · Journal of Social Marketing · doi:10.1108/jsocm-05-2024-0123 · Cited by 6
Behavioral reasoning in technological adoption: consumer response to early-stage radical innovations
Sharma, A., & Gandhi, A. (2025) · International Journal of Innovation Science · doi:10.1108/ijis-07-2024-0195 · Cited by 5
Examining the determinants of quality 4.0 adoption: a behavioral reasoning theory perspective
Elnadi, M., & Gheith, M. (2024) · International journal of computer integrated manufacturing (Print) · doi:10.1080/0951192x.2024.2438932 · Cited by 5
“…al. 2023; Qian et al. 2023; Zhu et al. 2023), sustainability and green practices (e.g. Ashfaq et al. 2021; Chatterjee et al. 2022; Dhir et al. 2021; Diddi et al. 2019; Ryan and Casidy 2018; Sreen et al. 2021, 2023; Wang, Shen, and Chu 2021; Yadav, Kumar Panda, and Kumar 2022), healthcare (e.g.…”
Analysis green consumption concept from a bibliometric
Leyva-Hernández, S. N., Arango-Ramírez, P. M., & Gaviria-Marín, M. (2024) · Cogent Business & Management · doi:10.1080/23311975.2024.2422168 · Cited by 6
Intention-behaviour gap in organic food consumption: a dual-moderated mediation model
Nguyen, T. T. T., & Nguyễn, T. P. L. (2024) · Asia Pacific Journal of Marketing and Logistics · doi:10.1108/apjml-02-2024-0224 · Cited by 5
Yamuza-Blanco, L., Monsalve, F., Román-Collado, R., & Sanz-Díaz, M. T. (2025) · Ecological Economics · doi:10.1016/j.ecolecon.2025.108697 · Cited by 5
Ráti, J., & Maró, Z. M. (2026) · Circular Economy and Sustainability · doi:10.1007/s43615-026-00943-x · Cited by 4
Gomm, S., Blumer, Y., Czellar, S., Haasova, S., Kuehne, S., Schubert, R., & Bernauer, T. (2026) · Sustainable Production and Consumption · doi:10.1016/j.spc.2026.04.008 · Cited by 4
Kour, A., Mahajan, H., Arora, N., & Dogra, N. (2025) · Young Consumers Insight and Ideas for Responsible Marketers · doi:10.1108/yc-12-2024-2369 · Cited by 3
Riedl, K., & Raffetseder, S. (2025) · Journal of Sustainable Marketing · doi:10.51300/jsm-2025-145 · Cited by 4
Sang, S. T. T. T. F., & Peng, X. B. (2025) · International Journal of Research in Business and Social Science (2147-4478) · doi:10.20525/ijrbs.v14i2.3901 · Cited by 5
“Second-hand clothing refers to the fashion industry that has previously been owned and used by another individual (Diddi et al., 2019).”
Welbeck, E. E. S., & Larbi, E. A. (2025) · International Journal of Sustainability in Higher Education · doi:10.1108/ijshe-02-2023-0061 · Cited by 7
Glinska-Newes, A. J., Brzustewicz, P., Escher, I., Fu, Y., & Singh, A. (2025) · Food Quality and Preference · doi:10.1016/j.foodqual.2025.105467 · Cited by 7
Rossmannek, O., David, N. A., Sandoval, C., & Garay, L. (2024) · Journal of Travel Research · doi:10.1177/00472875241249444 · Cited by 4
“This finding is consistent with findings in other sectors (e.g., sustainable clothing; Diddi et al., 2019).”
BackgroundResultSustainable Consumption and Practice Theories: Connecting Elements of Clothing Sharing
Costa, M. R. C., Silva, M. E., & Duarte, M. (2024) · BBR Brazilian Business Review · doi:10.15728/bbr.2021.1182.en · Cited by 4
“The importance of changing consumption patterns, such as reducing the frequency of purchases, extending the product’s life through repairs, reuse, or sharing, has been gaining strength in the debate on the SDG 12 (Lang & Armstrong, 2018; Diddi et al., 2019).”
InfluentialThe role of different stakeholders in the transition to a sustainable fashion industry in Europe
Nauwelaerts, Y., & Vingerhoets, M. (2023) · International Journal of Sustainable Fashion & Textiles · doi:10.1386/sft_00032_1 · Cited by 4
Ramírez, L. J. M., Quiñonez-González, E. M., & Sierra-Barón, W. (2023) · Revista Lasallista de Investigación · doi:10.22507/rli.v20n1a13 · Cited by 4
Chakraborty, S., & Sadachar, A. (2023) · Sustainability · doi:10.3390/su15097356 · Cited by 4
Alvaro, V. J., Castaño, M. C. N., Cruz, A. F. D., Sebastian, M. A., & Torres, C. M. (2022) · Journal of Business and Management Studies · doi:10.32996/jbms.2022.4.2.16 · Cited by 4
“…who are price sensitive perceive the price offered the ethical brands for green apparel that was made from organic or recycled fibers are far more expensive than ordinary or traditional clothing and restrict their engagement in actual purchase behavior due to limited budget (Diddi et al., 2019).”
BackgroundInfluentialAttitude and willingness to pay of young generations toward bio-textile produced using wood fibers
Notaro, S., & Paletto, A. (2022) · Annals of Silvicultural Research · doi:10.12899/asr-2318 · Cited by 4
“They have a pro-sustainable attitude due to increasing awareness of sustainability and previous formal and informal education on environmental issues (Morgan and Birtwistle 2009, Hume 2010) and are aware of the power of making conscious consumption (Diddi et al. 2019).”
Textile Waste Management Practices In The Garment Industry: a Circular Economy Perspective
dos Santos, P. S., Campos, L., & Vazquez-Brust, D. (2021) · Proceedings of the International Conference on Industrial Engineering and Operations Management · doi:10.46254/sa02.20210526 · Cited by 4
Christodoulou, V., Bachtold, M., & Iordanou, K. (2024) · E3S Web of Conferences · doi:10.1051/e3sconf/202458510001 · Cited by 4
How Consumers Contest Legitimacy: Skepticism Toward Corporate Social Responsibility
Bagatini, F., Perin, M., & de Medeiros, J. F. (2026) · Corporate Social Responsibility and Environmental Management · doi:10.1002/csr.70532 · Cited by 3
Ye, J., & Kuang, C.-Y. (2026) · Humanities and Social Sciences Communications · doi:10.1057/s41599-026-06719-w · Cited by 3
Arora, N., & Chaudhary, S. (2026) · Social Responsibility Journal · doi:10.1108/srj-07-2024-0485 · Cited by 3
Exploring Indian millennials’ sustainable clothing purchase decisions: a qualitative study
Kaur, M., Mittal, S., Kaur, A., & Chaudhary, N. S. (2025) · Social Responsibility Journal · doi:10.1108/srj-09-2024-0621 · Cited by 3
Rashid, M., Lingzi, H., Ryan, S., Malik, M., & Philbrick, J. (2025) · Proceedings of the Association for Information Science and Technology · doi:10.1002/pra2.1276 · Cited by 1
“…shows BRT has been used in multiple areas, such as organizational behavior (Westaby, 2005; Westaby et al., 2010), consumer intention & behavior (Diddi et al., 2019; Gupta & Arora, 2017a, 2017b; Norman et al., 2012; M. Park et al., 2017; Ryan & Casidy, 2018) and service adoption (Claudy et al.,…”
Liu, M., Liang, D.-P., Zhou, X.-W., & Sun, J.-Y. (2025) · Journal of Fashion Marketing and Management · doi:10.1108/jfmm-07-2024-0254 · Cited by 3
From green to indulgence: unpacking the roles of perceived morality and deservingness
Yu, W., Liao, X., Cui, F., & He, M. (2025) · Current Psychology · doi:10.1007/s12144-025-07472-0 · Cited by 5
“It is a widespread issue that negatively impacts society and the environment (Allen-den et al., 2022; Diddi et al., 2019).”
Disadvantages of the food beauty premium: new marketing communication for organic food
Kato, T., Yoshimura, W., Shinozaki, Y., Hayami, K., Ikeda, R., & Koizumi, M. (2024) · Journal of Consumer Marketing · doi:10.1108/jcm-05-2024-6867 · Cited by 3
Developing and testing a theoretical model of food donation behavior
Jang, H.-W., Seo, E., Nunkoo, R., & Cho, M. (2024) · Journal of Sustainable Tourism · doi:10.1080/09669582.2024.2399163 · Cited by 3
“Accordingly, a bRT perspective highlights the potential of “reasons for” and “reasons against” in bridging the attitude-behavior gap, especially in the context of pro-social and pro-environmental behaviors (Diddi et al., 2019; Claudy et al., 2013).”
Pathways to green personalisation: Reducing consumption through design
Kuksa, I., Kent, A., & West, H. (2024) · The Design Journal · doi:10.1080/14606925.2024.2377893 · Cited by 7
“Many consumers are unaware of the negative effects of fast fashion consumption and the impact of excessive consumption is often seen as far removed from shopping for clothes (Diddi et al. 2019).”
Sustainable Student Consumer – Myth or Reality?
Chmielewski, M., Malinowska, E., Płoska, R., & Próchniak, J. (2023) · Krakow Review of Economics and Management/Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie · doi:10.15678/znuek.2023.0999.0103 · Cited by 3
“Individual consumers consider sustainable criteria at various stages of the purchasing process and adopt different strategies (Diddi et al. 2019): avoid, reduce, reuse or use alternate consumption. But economic, social, and environmental imbalances and the search for wealth accumulation limit the common pro-sustainabi…”
BackgroundInfluentialAydin, G., & Ogunleye, B. (2026) · Journal of Global Fashion Marketing · doi:10.1080/20932685.2026.2646924 · Cited by 2
“Qualitative studies, such as interviews and focus groups, have examined consumer attitudes, perceptions, and the persistent attitude– behavior gap (Diddi et al., 2019; Harris et al., 2016; Ritch, 2015; Ronda, 2024).”
Demarketing Fast Fashion: Social Marketing Strategies to Reduce Overconsumption Among Young Mexicans
Fernandez-Haddad, M., & Huerta-Carvajal, M. I. (2026) · Social Marketing Quarterly · doi:10.1177/15245004261427750 · Cited by 2
A moderated mediation model of sustainable fashion purchase
Ng, S.-L. (2026) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2026.147729 · Cited by 2
Campian, V., & Iancu, I. (2025) · Journal of Fashion Marketing and Management · doi:10.1108/jfmm-01-2025-0005 · Cited by 2
Bettiga, D., Mandolfo, M., & Noci, G. (2025) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2025.104350 · Cited by 4
Kato, T., & Koizumi, M. (2025) · Society and Business Review · doi:10.1108/sbr-01-2024-0003 · Cited by 2
Jiang, G., Macintyre, L., Spanellis, A., & Carrigan, M. (2025) · Journal of Community & Applied Social Psychology · doi:10.1002/casp.70091 · Cited by 2
Zhang, Y., Liu, C., & Xia, S. (2024) · Research Journal of Textile and Apparel · doi:10.1108/rjta-07-2024-0128 · Cited by 1
Diyaolu, I. J., & Akanmu, Y. A. (2024) · Journal of Home Economics Research · doi:10.66731/jher.v31i1.502 · Cited by 2
“Purchasing second-hand clothing and donating items for charity reflect a growing awareness and participation in sustainable practices that reduce textile waste in landfills (Diddi et al ., 2019).”
The Asymmetric Temporal Rhythms of Anti-Consumption
Moraes, C., Istanbulluoglu, D., de Frutos, N. G., & Magrizos, S. (2024) · Sociology · doi:10.1177/00380385241281886 · Cited by 2
“Consistent with the growing literature acknowl-edging that sustainable consumption can be inconvenient (Diddi et al., 2019), requiring more time and extra energy (Mukendi et al., 2020), our findings show that the temporal dimensions that participants perceive as ‘not normal’ can create temporal…”
Wang, X., & Lin, B. (2024) · Journal of Global Information Management · doi:10.4018/jgim.349725 · Cited by 2
RESPONSIBLE CONSUMPTION IN THE PURCHASING DECISIONS OF YOUNG CONSUMERS
Szczepańska, M. (2024) · Humanities and Social Sciences quarterly · doi:10.7862/rz.2024.hss.12 · Cited by 2
An Empirical Investigation of Sustainable Packaging Purchase Intention in Pakistan
Tufail, H. S., Ramzan, S., Baig, F. J., Baig, W., & Nargis, F. (2023) · Journal of policy research · doi:10.61506/02.00149 · Cited by 2
“…Calza et al., 2020), e-waste recycling and management (Dhir et al., 2021) , adoption of online subscription beauty boxes (Sivathanu, 2018), adaptation of mobile banking (Dhir et al., 2021; Gupta & Arora, 2017), and sustainable clothing consumption intention on young generation (Diddi et al., 2019).”
BackgroundIfadah, M., Ilmi, A. M., Alamsyah, V. U., & Wijaya, G. H. A. (2023) · Ilomata International Journal of Social Science · doi:10.52728/ijss.v4i3.769 · Cited by 2
“The extensive utilization of natural resources during manufacturing, resulting in the significant pollution and waste generation during the consumption phase, poses environmental harm (Diddi et al., 2019).”
BackgroundChen, S., Qian, D., & Xiao, Z. (2026) · Behavioral Sciences · doi:10.3390/bs16061021 · Cited by 1
“This intention–behavior gap may stem from various constraints, including price fluctuations, perceived value discrepancies, emotional factors, and various types of perceived risks (Rausch & Kopplin, 2021; Diddi et al., 2019).”
Bhardwaj, S., & Adhikari, K. (2026) · Young Consumers Insight and Ideas for Responsible Marketers · doi:10.1108/yc-07-2025-2635 · Cited by 2
Repairing clothes and feeling good: Do positive emotions influence sustainable clothing behaviors?
Zhou, L., Bosshard, A., Sauter, D. A., & Brick, C. (2026) · Current Research in Ecological and Social Psychology · doi:10.1016/j.cresp.2026.100264 · Cited by 3
Understanding the value orientation of independent retailers in the sustainable fashion market
De-Juan-Vigaray, M. D., Espinosa-Seguí, A. I., & Li, Q. (2025) · International Review on Public and Nonprofit Marketing · doi:10.1007/s12208-025-00463-8 · Cited by 1
Garcı́a, H. C., Gardó, T. F., Cotarelo, M., & Derqui, B. (2025) · Journal of Sensory Studies · doi:10.1111/joss.70067 · Cited by 1
OYPAN, O., & Ural, T. (2025) · İzmir İktisat Dergisi · doi:10.24988/ije.1551183 · Cited by 1
Anand, A., & Sundaram, N. (2025) · Journal of Lifestyle and SDGs Review · doi:10.47172/2965-730x.sdgsreview.v5.n01.pe04209 · Cited by 1
Wilbourn, K., Kim, H., & Yang, K. (2024) · Journal of Marketing Development and Competitiveness · doi:10.33423/jmdc.v18i4.7417 · Cited by 1
“However, many consumers remain unaware that these behaviors constitute circular consumption (Diddi et al., 2019).”
InfluentialCastro, J. M., Castro, Á. B. M., & Laaz, H. L. E. (2024) · Religación · doi:10.46652/rgn.v9i43.1348 · Cited by 1
Young People's Involvement in Reused Cooking Oil
Mohammad, N., Badyalina, B., Ariffin, S., Syafie, N. I., Shafie, I. S. M., & Manaf, K. A. (2024) · Information Management and Business Review · doi:10.22610/imbr.v16i2(i).3708 · Cited by 1
“A country's commitment to environmental values is a good indicator of its progress toward a better environment and higher living standards, contributing to sustainability (Boca & Saracli, 2019; Diddi, Yan, Bloodhart, Bajtelsmit & McShane, 2019).”
BackgroundBehavior Generation Millennials in Use Go-Food Application
Khaerina, B. M., Wulandari, B., Putri, N. S., & Hasan, M. (2023) · Formosa Journal of Social Sciences (FJSS) · doi:10.55927/fjss.v2i4.7172 · Cited by 1
“Besides that's it, the perpetrator business Also see potency increase turnover through service delivery food this (Sonali, Diddi, Briittanny, & Katie, 2019).”
BackgroundHoang, L. C., Pham, Q. A., Thi, K. D. P., Vo, T. H., & Truong, T. P. (2023) · International Journal of Electronic Commerce Studies · doi:10.7903/ijecs.2273 · Cited by 2
“However, the apparel industry faces challenges in achieving sustainability because an increasing amount of clothing is discarded, creating waste and stressing the environment [11, 12, 13].”
BackgroundSearching for Sustainability in the Fashion Clothing Industry; The Rise of Slow Fashion
Onay, İ., & Arslan, İ. K. (2023) · İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi · doi:10.46928/iticusbe.1200641 · Cited by 1
The Potential Online Fashion Buyers of Gen Z in Thailand
Kanthawongs, P., Chitcharoen, C., & Kanthawongs, P. (2021) · 2021 6th International Conference on Business and Industrial Research (ICBIR) · doi:10.1109/icbir52339.2021.9465855 · Cited by 1
“Thus, Gen Z’s consumers in Thailand exposed to a large volume of online reviews in fashion shopping would have a more favorable attitude towards behavioral intention [20] to purchase clothing online.”
BackgroundNapiórkowska, A., Grudecka, A., Ghauri, P., & Witek-Hajduk, M. (2026) · International Business Review · doi:10.1016/j.ibusrev.2026.102641 · Cited by 1
Holopainen, J., Hoffren, J., Halinen, M., & Laukkanen, T. (2026) · Forest Policy and Economics · doi:10.1016/j.forpol.2026.103921
Mindful consumption: how social media shapes fashion choices and brand pride
Salem, S., Alanadoly, A., Gbadamosi, A., & Mingazova, D. (2026) · European Journal of Marketing · doi:10.1108/ejm-11-2024-0970
Neureiter, A., & Matthes, J. (2026) · Journal of Current Issues & Research in Advertising · doi:10.1080/10641734.2026.2737418
Sigaard, A. S. (2026) · Consumption and Society · doi:10.1332/27528499y2026d000000098
Guo, Y.-L., & Ryu, M. H. (2026) · SAGE Open · doi:10.1177/21582440261503392
Khan, M. N., Khan, A., Rafi-Ul-Shan, P. M., Ahmed, R., & Tarba, S. (2026) · Management International Review · doi:10.1007/s11575-026-00644-5
Yadav, S. S., & Kar, S. (2026) · International Journal of Quality and Service Sciences · doi:10.1108/ijqss-09-2025-0229
From Sustainability Values to Consumer-Interpretable Signals
Choi, H., Youngho, S., Lee, S. E., & Lee, Y. (2026) · Journal of the Korean Society of Clothing and Textiles · doi:10.5850/jksct.2026.50.4.739
Kuseni, M., & Hermann, U. P. (2026) · Studia Periegetica · doi:10.58683/sp.2204
“Grounded in Behavioural-Reasoning Theory (BRT) and the Ethical Tourism Model (ETM), this paradox highlights a psychological discrepancy in which competing motivations and actions override attitudes (Diddi et al., 2019).”
Metadata
- Authors
- Diddi, S., Yan, R.-N., Bloodhart, B., Bajtelsmit, V., & McShane, K.
- Affiliations
- Colorado State University (US)
- Corresponding author
- Diddi, Sonali
- Venue
- Sustainable Production and Consumption
- Publisher
- Elsevier BV
- Published
- 2019-04
- Volume
- 18
- Pages
- 200-209
- ISSN
- 2352-5509 (ISSN-L)
- OpenAlex
- W2917255899
- Cited by
- 280
- References
- 0
- Citations by year
- 2026: 45 · 2025: 50 · 2024: 61 · 2023: 42 · 2022: 38 · 2021: 27 · 2020: 15 · 2019: 2
- FWCI
- 26.90
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Sustainable Production and Consumption (publishedVersion)
- Funders
- School of Global Environmental Sustainability, Colorado State University
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Perception and Purchasing Behavior
- Social Sciences › Business, Management and Accounting › Strategy and Management › Sustainable Supply Chain Management
- Keywords
- sustainable clothing consumption, young adult consumers, intention-behavior gap, behavioral reasoning theory, textile waste, sustainability commitments, perceived value, circular fashion, consumer behavior
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review