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Exploring young adult consumers’ sustainable clothing consumption intention-behavior gap: A Behavioral Reasoning Theory perspective
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“Our findings support the argument that the consumption of sustainable clothing is strongly associated with social meaning and values (Diddi et al., 2019;Jacobs et al., 2018;S ¸ener et al., 2019).”
From Sustainable clothing: Why conspicuous consumption and greenwashing matter (2023) · cites this paper as Diddi et al., 2019
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“In studies on green foods, perceived behavioral control often describes the ease or difficulty of finding and purchasing green food products, financial capacity, and an individual’s belief in their ability to purchase green food products [19, 56].”
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Kim, K., Han, S.-L., Jang, Y.-Y., & Shin, Y.-C. (2020) · Sustainability · doi:10.3390/su12239989 · Cited by 32
“In online shopping studies, “reasons against behavioural” factors include privacy risks [26,27], psychological discomfort, trust, perceived risk, and budget [28,29].”
Backgroundde Koning, J., Lavanga, M., & Spekkink, W. (2024) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2024.142970 · Cited by 21
Enabling the twin transition of the textile industry: A systematic literature review
Hassan, R., Acerbi, F., Terzi, S., & Rosa, P. (2025) · Waste Management · doi:10.1016/j.wasman.2025.02.025 · Cited by 23
Arias, C., Lozano, J. B. C., & Bernal, M. Á. B. (2024) · Sustainability · doi:10.3390/su16041567 · Cited by 19
Sustainability in fashion retail: literature review and bibliometric analysis
Prado, N. M., Silva, M. H. D. P. E., Kaneko, C. S. K., Silva, D. V. D., Giusti, G., Saavedra, Y. M. B., & Silva, D. A. L. (2022) · Gestão & Produção · doi:10.1590/1806-9649-2022v29e13322 · Cited by 17
Gliaudelytė, U., Persson, M., & Daukantienė, V. (2024) · Textile Research Journal · doi:10.1177/00405175241260066 · Cited by 17
The green gap of high-involvement purchasing decisions: an exploratory study
Chu, K. (2020) · Asian Journal of Business Ethics · doi:10.1007/s13520-020-00115-6 · Cited by 19
“…has been interestingly noted that, despite consumers’ positive attitudes about the environment, and their growing environmental consciousness (e.g. Diddi et al. 2019; Wiederhold and Martinez 2018), several studies have revealed an inconsistency between green attitudes and behaviour (e.g.…”
BackgroundNguyen-Phuoc, D. Q., Truong, T. M., Nguyen, N. N. A., Luu, T., & Su, D. N. (2025) · Transportation Research Part F: Traffic Psychology and Behaviour · doi:10.1016/j.trf.2025.01.005 · Cited by 15
Çelik, H., & Ekici, A. (2024) · Journal of Business Ethics · doi:10.1007/s10551-024-05877-8 · Cited by 25
“However, although the sustainable fashion system is becoming more visible and accessible by the day, the fast fashion system—the system most often challenged by sustainable fashion—is still accepted as the social norm (Diddi et al., 2019).”
Pang, C., Zhou, J., & Ji, X. (2022) · Sustainability · doi:10.3390/su142416826 · Cited by 22
Penz, E., & Drewes, K. L. (2022) · Sustainability · doi:10.3390/su142215331 · Cited by 15
Hur, E., & Faragher-Siddall, E. (2022) · Fashion Practice · doi:10.1080/17569370.2022.2125149 · Cited by 14
“Past studies have focused on Generation Z’s consumer behavior of clothing swap, rental and recycling activities (McCoy, Wang, and Chi 2021; Diddi et al. 2019).”
BackgroundKempen, E. L., & Tobias-Mamina, R. J. (2022) · Journal of Global Fashion Marketing · doi:10.1080/20932685.2022.2033632 · Cited by 17
“Of late, BRT has been applied in apparel-related studies, focusing on sustainability in apparel donation behavior (Park et al., 2017), sustainable clothing consumption (Diddi et al., 2019) and sustainable consumption intention (Gao, 2021) but not within a pandemic context.”
BackgroundCheng, X., Long, R., Zhang, L., & Li, W. (2021) · Sustainable Production and Consumption · doi:10.1016/j.spc.2021.01.020 · Cited by 15
Dwikesumasari, P. R., Moslehpour, M., Sulistiawan, J., & Rizaldy, H. (2024) · International Journal of Fashion Design Technology and Education · doi:10.1080/17543266.2024.2329191 · Cited by 14
“The definition of SCP, according to the UN Sustainable Development Goals (SDGs), involves maximising net welfare benefits from economic activities by reducing pollution, mini-mising resource degradation, and optimising resource use across the entire lifecycle, all while improving the standard of living.”
InfluentialBehre, B., & Cauberghe, V. (2024) · International Journal of Consumer Studies · doi:10.1111/ijcs.13032 · Cited by 13
Everyday youth climate politics and performances of climate citizenship in Aotearoa New Zealand
Parsons, M., Bhor, G., & Crease, R. (2023) · Environment and Planning E Nature and Space · doi:10.1177/25148486231208205 · Cited by 13
“Previous research reveals that fi nancial barriers are one of the primary reasons that youth do not adopt mitigation actions (Diddi et al., 2019; Zhang et al., 2021).”
Aydın, G. (2024) · Journal of Fashion Marketing and Management · doi:10.1108/jfmm-02-2024-0061 · Cited by 18
Sustainable household capability of young adults: Role of parental norms
Lučić, A., & Uzelac, M. (2024) · Heliyon · doi:10.1016/j.heliyon.2024.e29219 · Cited by 12
“Considering sustainable clothing consumption, young adults are driven by perceived values, sustainability commitment, uniqueness, acquisition from known sources, and lifestyle changes [51].”
BackgroundShaver, J. M. (2022) · Journal of Sustainability Research · doi:10.20900/jsr20220010 · Cited by 12
“20900/jsr20220010 from thinking about sustainability of clothing in their decision-making processes even though they are aware of the potential impacts of their clothing consumption choices [29].”
BackgroundInfluentialDeterminants of green purchase behaviour of university students in South Africa
Fatoki, O. (2023) · Economics and Environment · doi:10.34659/eis.2023.86.3.607 · Cited by 21
Açikgöz, F., Busalim, A. H., Lynn, T., & Iahad, N. A. (2026) · Journal of Business Research · doi:10.1016/j.jbusres.2026.116048 · Cited by 12
AI’s influence on young consumer behavior: fostering sustainable consumption
Lata, S., & Rana, K. (2025) · Young Consumers Insight and Ideas for Responsible Marketers · doi:10.1108/yc-05-2024-2081 · Cited by 18
Subsidizing repair: implications for the formal and informal circular economy
Opstal, W. V., & Borms, L. (2025) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2025.145898 · Cited by 10
Consumer resistance to sustainable fashion: evidence from the USA and India
Busalim, A. H., Lynn, T., & Wood, C. M. (2024) · Journal of Fashion Marketing and Management · doi:10.1108/jfmm-02-2024-0052 · Cited by 17
Ventisca, M. D.-B., García, S. C., Soloaga, P. D., & Kolotouchkina, O. (2024) · International Journal of Fashion Design Technology and Education · doi:10.1080/17543266.2024.2343934 · Cited by 22
“…availability and high number of collections per year) are contradictory to those of sustainable fashion (Bian-chi & Gonzalez, 2021; Brandão & Costa, 2021; Diddi et al., 2019; Lundblad & Davies, 2016; Ha-Brookshire & Norum, 2011; Blazquez et al., 2020; Min Kong & Ko, 2017; Blas Riesgo et al., 2023).”
Soares, B., Ramos, M., & Martinho, G. (2024) · Sustainable Futures · doi:10.1016/j.sftr.2024.100203 · Cited by 10
López-Fernández, C., Paños, E., & Ruíz-Gallardo, J.-R. (2024) · The Journal of Environmental Education · doi:10.1080/00958964.2023.2300447 · Cited by 11
“It is distinguished by fashionable designs with low prices, poor materials, frequent consumption, and ephemeral clothing usage (Diddi et al., 2019; Riesgo et al., 2020).”
BackgroundInfluentialGreen Fashion Consumption – a Review of the Literature
Kemi, A. P., & Zilahy, G. (2023) · Periodica Polytechnica Social and Management Sciences · doi:10.3311/ppso.21052 · Cited by 19
“Diddi et al. (2019) argued that perceived value, acquisition from known sources, sustainability commitment, uniqueness, and lifestyle changes influence sustainable clothing consumption.”
Background
Metadata
- Authors
- Diddi, S., Yan, R.-N., Bloodhart, B., Bajtelsmit, V., & McShane, K.
- Affiliations
- Colorado State University (US)
- Corresponding author
- Diddi, Sonali
- Venue
- Sustainable Production and Consumption
- Publisher
- Elsevier BV
- Published
- 2019-04
- Volume
- 18
- Pages
- 200-209
- ISSN
- 2352-5509 (ISSN-L)
- OpenAlex
- W2917255899
- Cited by
- 280
- References
- 0
- Citations by year
- 2026: 45 · 2025: 50 · 2024: 61 · 2023: 42 · 2022: 38 · 2021: 27 · 2020: 15 · 2019: 2
- FWCI
- 26.90
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Sustainable Production and Consumption (publishedVersion)
- Funders
- School of Global Environmental Sustainability, Colorado State University
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Perception and Purchasing Behavior
- Social Sciences › Business, Management and Accounting › Strategy and Management › Sustainable Supply Chain Management
- Keywords
- sustainable clothing consumption, young adult consumers, intention-behavior gap, behavioral reasoning theory, textile waste, sustainability commitments, perceived value, circular fashion, consumer behavior
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