Impact of digital burnout on the use of digital consumer platforms
Open accessAbstract
As digital transition processes occur at a high speed, new models and business opportunities are emerging. One such phenomenon is the explosion of digital consumer platforms that are changing consumption patterns, as well as the boundaries of commercial exchange. The onset of the COVID-19 pandemic resulted in exponential growth of this consumption model, while the motivation for the use of digital platforms intensified. The intensive use of digital devices also threatens the mental health of digital users, enhancing states of stress, anxiety, and digital burnout. Therefore, this study analyses the effects of motivators and digital burnout on customers' use of digital platforms in a post-pandemic context. The sample comprised 202 participants who voluntarily completed a web-based survey. The digital burnout level of the study participants was lower than the theoretical midpoint of the scale and was significantly influenced by their Internet Addiction. Contrary to expectations, digital burnout has a significant positive effect on the use of digital consumer platforms, which is partially mediated by utilitarian motivation. The results highlight the need to consider predictors that potentially lead to digital burnout in consumers and the subsequent identification of the necessary factors to ensure the prevention and management of digital burnout.
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The pressure to be constantly available and responsive on social media can deplete self-regulatory capacity, accelerating the onset of burnout symptoms.
“The pressure to be constantly available and responsive on social media can deplete self-regulatory capacity, accelerating the onset of burnout symptoms (da Silva et al., 2024).”
From Fear of missing out and psychological well-being: Examining the dual pathways of problematic social media use and digital burnout (2026) · cites this paper as da Silva et al., 2024
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Torales, J. C., Torres-Romero, A. D., Ventriglio, A., Castaldelli-Maia, J. M., Caycho‐Rodríguez, T., Hualparuca‐Olivera, L., Barrios, I., & O’Higgins, M. G. (2025) · International Review of Psychiatry · doi:10.1080/09540261.2025.2523455 · Cited by 1 · see citing works
“Terms like digital burnout and compassion fatigue also reflect the psychological cost of hyperconnectivity and precarious living, highlighting the need for flexible diagnostic frameworks that can adapt to evolving sociocultural contexts (da Silva et al., 2024).”
Efecan, V., & Arıcan, O. (2026) · Work · doi:10.1177/10519815261456685 · Cited by 1 · see citing works
Rambe, P., van der Walt, F., & Mabanza, N. (2026) · Technology, Knowledge and Learning · doi:10.1007/s10758-026-09977-4 · Cited by 1 · see citing works
Maharana, N., Panigrahi, A., Rath, G., Mishra, A. K., & Chaudhury, S. (2026) · Journal of the International Council for Small Business · doi:10.1080/26437015.2026.2643924 · Cited by 1 · see citing works
Arpacı, R., Kabakoğlu, H., & Tanrıverdi̇, D. (2025) · Computers, Informatics, Nursing · doi:10.1097/cin.0000000000001385 · Cited by 1 · see citing works
Walsh, N., Dunne, P., O'Hara, C., Štraus, S., Kozic, T., Antal, E., Pózner, V., Vig, A., Szakos, D., Kolidakis, S., et al. (2025) · JMIR Research Protocols · doi:10.2196/88810 · Cited by 1 · see citing works
Nayak, I., Konda, S., Mishra, S., Mahanta, A., Pradhan, A., & Das, P. (2025) · Journal of Datta Meghe Institute of Medical Sciences University · doi:10.4103/jdmimsu.jdmimsu_358_25 · Cited by 1
The Digital Retail Dilemma: Causes and Effects of Online Shopping Stress among Gen Z
Bisht, D., Negi, P., & Sharma, A. (2025) · International Journal of Innovations in Science, Engineering And Management · doi:10.69968/ijisem.2025v4i3417-428 · Cited by 1
“The need to use the digital technologies can result in frustrations and anxiety, especially when the consumers have technical complications or the site is not easy to use (da Silva et al., 2024).”
Abdukhanova, Z., Zakaryanova, S., Nurmakhanbetov, A., Kim, A., & Leskhan, A. (2026) · Education sciences · doi:10.3390/educsci16111775
Anita, Salju, Nadirah, A., & Indrawan (2026) · Fundamental and Applied Management Journal · doi:10.66314/famj.v4i3.1206
“Psychological burden was measured through five indicators, namely cognitive overload, emotional exhaustion, multitasking pressure, technology-related mental fatigue, and psychological pressure arising from digital work demands (da Silva et al., 2024; Sanjeeva Kumar, 2024).”
Leonardis, D. D. (2026) · Le Voci di Sophia · doi:10.66565/voci.2026.7.ip.32
Wang, Z., Wang, T., & Chen, H. (2026) · Frontiers in Psychology · doi:10.3389/fpsyg.2026.1887098
Targeted and Tired! The Effect of Perceived Algorithmic Targeting on Ad Avoidance
Hussein, R., El-Kassrawy, Y., & Ebrahim, R. (2026) · Journal of Theoretical and Applied Electronic Commerce Research · doi:10.3390/jtaer21080246
Disconnected by Connection: Exploring Digital Burnout in Open and Distance Education
Altınpulluk, H., Kılınç, H., & Ayduğ, D. (2026) · Proceedings of the International Academic Conference on Education, Teaching and Learning · doi:10.33422/iacetl.v3i1.1835
“In the literature, the concept of digital burnout has been defined in various studies (Bozkurt, 2022; Da Silva et al, 2024; Göldağ, 2022; Kabaran et al., 2022).”
Hayalet İhtiyaçlar: Dijital Tüketim Kültüründe Algoritmik Maruziyet ve Yeterlilik İllüzyonu
Asıl, S. (2026) · Alınteri Sosyal Bilimler Dergisi · doi:10.30913/alinterisosbil.1871393
THE ATTENTION ECONOMY'S TOLL: HOW CONSUMER FATIGUE IS RESHAPING DIGITAL MARKETING
Shinwari, I. (2026) · sj-economics scientific journal · doi:10.58246/sj-economics.v61i2.753
“da Silva et al. (2024) found a counterintuitive result: digital burnout has a significant positive effect on digital consumer platform use, partially mediated by utilitarian motivation.”
Jia, Y.-C., Xiao, F.-H., & Park, S.-D. (2026) · Sustainability · doi:10.3390/su18125811
Predicting The Digital Burnout Levels of Youth
Bayam, İ., & Baltacı, Ö. (2026) · Türk psikolojik danışma ve rehberlik dergisi · doi:10.17066/tpdrd.1686163
Young Belarusians’ Digital Needs Study
Razumova, S. (2025) · Вестник Волгоградского государственного университета. Серия 3: Экономика. Экология · doi:10.15688/ek.jvolsu.2025.2.11
“Вопросу отношения к со-временным технологиям уделяется внимание представителями обоих школ [Pires da Silva et al., 2024].”
Narrativas digitales en el comercio electrónico: una revisión de alcance
Valderrama, J. L. L., & Mateus, M. A. (2025) · European Public & Social Innovation Review · doi:10.31637/epsir-2025-1128
Reliability and Validity of the Chinese Version of Digital Burnout Scale among College Students
Shang, Z.-P. (2026) · Advances in Psychology · doi:10.12677/ap.2026.169423
- Authors
- da Silva, F. P., Jerónimo, H. M., Henriques, P. L., & Ribeiro, J.
- Affiliations
- University of Lisbon (PT)
- Venue
- Technological Forecasting and Social Change
- Publisher
- Elsevier BV
- Published
- 2024-03
- Volume
- 200
- Pages
- 123172
- ISSN
- 0040-1625 (ISSN-L)
- OpenAlex
- W4390569841
- Cited by
- 32
- References
- 106
- Citations by year
- 2026: 19 · 2025: 11 · 2024: 2
- FWCI
- 11.94
- Type
- journal article
- Language
- en
- Open access
- hybrid
- doi.org
- Licence
- Locations
- Technological Forecasting and Social Change (publishedVersion, cc-by-nc-nd)
- RePEc: Research Papers in Economics (submittedVersion)
- Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT) (submittedVersion, other-oa)
- Funders
- Fundação para a Ciência e a Tecnologia (UIDB/04521/2020)
- Topics
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Social Sciences › Sociology and Political Science › Impact of Technology on Adolescents
- Social Sciences › Psychology › Social Psychology › Technostress in Professional Settings
- Keywords
- digital burnout, online shopping, utilitarian motivation, internet addiction, COVID-19 pandemic, digital device use, post-pandemic consumption, digital transition
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