Industry Platforms and Ecosystem Innovation
Open accessAbstract
This paper brings together the recent literature on industry platforms and shows how it relates to managing innovation within and outside the firm as well as to dealing with technological and market disruptions and change over time. First, we identify distinct types of platforms. Our analysis of a wide range of industry examples suggests that there are two predominant types of platforms: internal or company‐specific platforms, and external or industry‐wide platforms. We define internal (company or product) platforms as a set of assets organized in a common structure from which a company can efficiently develop and produce a stream of derivative products. We define external (industry) platforms as products, services, or technologies that act as a foundation upon which external innovators, organized as an innovative business ecosystem, can develop their own complementary products, technologies, or services. Second, we summarize from the literature general propositions on the design, economics, and strategic management of platforms. Third, we review the case of Intel and other examples to illustrate the range of technological, strategic, and business challenges that platform leaders and their competitors face as markets and technologies evolve. Finally, we identify practices associated with effective platform leadership and avenues for future research to deepen our understanding of this important phenomenon and what firms can do to manage platform‐related competition and innovat…
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Network effects are present in most platform markets.
“Since network effects are present in most platform markets, the nonlinear properties of network effects create a dynamic situation in multi-platform spaces.”
From Smart Timing for Smart Products? Complementor Multihoming in Nascent Platform Markets (2026) · cites this paper as Gawer and Cusumano 2014
The early stages of innovation platforms are particularly challenging as they require their participants to engage in complementary innovation.
“the early stages of innovation platforms are shown to be particularly challenging as they require their participants to engage in complementary innovation”
From Smart Timing for Smart Products? Complementor Multihoming in Nascent Platform Markets (2026) · cites this paper as Gawer and Cusumano 2014
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“The functionality of a platform can be extended by third-party innovators that leverage the platform’s standardized interface upon which they can create their own, complementary products (Gawer & Cusumano, 2014).”
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- Authors
- Gawer, A., & Cusumano, M. A.
- Affiliations
- Imperial College London (GB)
- Corresponding author
- Gawer, Annabelle
- ORCID
- Gawer, Annabelle
- Venue
- Journal of Product Innovation Management
- Publisher
- Wiley
- Published
- 2013-09-04
- Volume
- 31
- Issue
- 3
- Pages
- 417-433
- ISSN
- 0737-6782 (ISSN-L)
- 1540-5885
- OpenAlex
- W1900470919
- Cited by
- 2,394
- References
- 3
- Citations by year
- 2026: 316 · 2025: 263 · 2024: 198 · 2023: 235 · 2022: 277 · 2021: 285 · 2020: 264 · 2019: 171 · 2018: 158 · 2017: 96 · 2016: 63 · 2015: 48 · 2014: 12 · 2013: 5 · 2012: 2
- FWCI
- 126.42
- Type
- journal article
- Language
- en
- Open access
- green
- hdl.handle.net
- Licence
- Locations
- Journal of Product Innovation Management (publishedVersion)
- Open Research (University of Surrey) (submittedVersion)
- DSpace@MIT (Massachusetts Institute of Technology) (submittedVersion, cc-by-nc-sa)
- Surrey Research Insight Open Access (The University of Surrey) (submittedVersion)
- Spiral (Imperial College London) (submittedVersion)
- Other repository
- Funders
- Engineering and Physical Sciences Research Council (EP/K003542/1, EP/K003542/2)
- Topics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Digital Platforms and Economics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Innovation and Knowledge Management
- Social Sciences › Business, Management and Accounting › Strategy and Management › Business Strategies and Innovation
- Keywords
- industry platforms, ecosystem innovation, platform leadership, platform design, platform economics, platform strategy, technological disruption, market disruption, derivatives, platform competition, Intel
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