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Consumer response to novel agri-food technologies: Implications for predicting consumer acceptance of emerging food technologies
Open accessAbstract
The issue of consumer acceptance of food technologies, and their applications, needs to be addressed early in technology development. However, whether extensive assessment of consumer acceptance is necessary for all food-related technologies a priori is uncertain. A review of studies of seven food-related technologies associated with different levels of public acceptance suggests that those characterised as being âbioactiveâ raise particular concerns - related to unpredictable effects, uncontrolled use, and ethical concerns. Perceptions of âunnaturalnessâ alone are unlikely to raise a food technology to high levels of public rejection. Trust in regulation and effective labelling are also important considerations.
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“Perceived risk, benefit, and control (regulation and effective labeling) are powerful determinants of consumer acceptance of novel and traditional foods (57), as are perceptions of potential environmental impact, at least for some consumers (60).”
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“In addition, they need to regain greater consumer trust in regulations and food production processes (Frewer et al., 2011) in response to the factors underlying the clean label trend.”
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Metadata
- Authors
- Frewer, L. J., Bergmann, K., Brennan, M., Lion, R., Meertens, R., Rowe, G., Siegrist, M., & Vereijken, C.
- Affiliations
- Newcastle University (GB)
- Unilever Research and Development Vlaardingen (NL)
- Maastricht University (NL)
- ETH Zurich (CH)
- Corresponding author
- Frewer, L.J.
- Venue
- Trends in Food Science & Technology
- Publisher
- Elsevier BV
- Published
- 2011-08
- Volume
- 22
- Issue
- 8
- Pages
- 442-456
- ISSN
- 0924-2244 (ISSN-L)
- OpenAlex
- W2086262717
- Cited by
- 424
- References
- 0
- Citations by year
- 2026: 23 · 2025: 23 · 2024: 33 · 2023: 43 · 2022: 36 · 2021: 46 · 2020: 27 · 2019: 38 · 2018: 29 · 2017: 28 · 2016: 21 · 2015: 27 · 2014: 21 · 2013: 17 · 2012: 9
- FWCI
- 18.90
- Type
- journal article
- Language
- en
- Open access
- green
- research.wur.nl
- Locations
- Trends in Food Science & Technology (publishedVersion)
- Research Publications (Maastricht University) (publishedVersion)
- Socio-Environmental Systems Modeling (submittedVersion)
- Research Publications (Maastricht University) (submittedVersion)
- Data Archiving and Networked Services (DANS) (submittedVersion)
- Newcastle University ePrints (Newcastle Univesity)
- Funders
- Danone
- Topics
- Life Sciences › Agricultural and Biological Sciences › Plant Science › Genetically Modified Organisms Research
- Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Consumer Attitudes and Food Labeling
- Social Sciences › Sociology and Political Science › Risk Perception and Management
- Keywords
- consumer acceptance, agri-food technology, emerging food technologies, bioactive foods, consumer perception, unnaturalness, trust in regulation, food labeling, ethical considerations, public acceptance
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